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"User Interviews: How, When, and Why to Conduct Them" provides valuable insights into the importance of user interviews in user experience (UX) research. It emphasizes that user interviews play a crucial role in understanding user needs, motivations, and preferences, which enable designers to create effective and user-centric solutions. The article highlights the different types of user interviews, including contextual interviews, and offers practical advice on conducting successful interviews, such as preparing relevant questions and actively listening to users. Ultimately, conducting user interviews helps improve the overall user experience by gaining valuable insights directly from the target audience.