Learning paths

Dive into common challenges of news product management with these curated lists of resources, divided by subject. Learn at your own pace, while following a structured path.

  • Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

    Resources

    Journalism Has Been Disrupted. Can Product Thinking Save It?

    An article about news product management as a new discipline in media organizations. Where did it came from? Why is it important? This is the first post of a series.

    Meredith Gallo

    07/21/2022

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    Journalism Has Been Disrupted. Can Product Thinking Save It?

    An article about news product management as a new discipline in media organizations. Where did it came from? Why is it important? This is the first post of a series.

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    What is the ‘product’ of journalism?

    A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :) A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.

    David Cohn

    08/01/2022

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    What is the ‘product’ of journalism?

    A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :) A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.

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    The rise of the Journalist Product Manager

    An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.

    Marcelo Fontoura

    07/26/2022

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    The rise of the Journalist Product Manager

    An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.

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    Understanding the role of product in news organizations
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

    Sasha Koren

    07/31/2022

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    Understanding the role of product in news organizations
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

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    ABCs of Product
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

    Mary Tyler March

    07/31/2022

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    ABCs of Product
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

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    From Problem to Prototype in Five Weeks

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

    Nancy Spiccia

    07/21/2022

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    From Problem to Prototype in Five Weeks

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

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    Defining your product mission and vision
    NPA Original Content

    Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.

    Germán Frassa

    07/31/2022

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    Defining your product mission and vision
    NPA Original Content

    Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.

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  • Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

    Resources

    Getting started with strategic planning and goal-setting
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

    Rebekah Monson

    07/31/2022

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    Getting started with strategic planning and goal-setting
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

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    Teaching product methods in the newsroom
    NPA Original Content

    Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in

    Adriana Lacy

    07/31/2022

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    Teaching product methods in the newsroom
    NPA Original Content

    Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in

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    Choosing the product development method that works best for your team
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

    Paul Rissen

    07/31/2022

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    Choosing the product development method that works best for your team
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

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    Why the secret to success is setting the right goals

    A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.

    John Doerr

    07/01/2022

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    Why the secret to success is setting the right goals

    A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.

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    The Eisenhower Matrix

    This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.

    Laura Scroggs

    07/27/2022

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    The Eisenhower Matrix

    This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.

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    Field Notes From a Cross Functional Design Team

    This articles brings tips & tricks on leading a multidisciplinary team. Phil Delbourgo, head of such a team at Vox Media, shares his best practices and field notes.

    Phil Delbourgo

    07/26/2022

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    Field Notes From a Cross Functional Design Team

    This articles brings tips & tricks on leading a multidisciplinary team. Phil Delbourgo, head of such a team at Vox Media, shares his best practices and field notes.

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    DIY Toolkit - Theory of change

    This short video explains the Theory of Change: a tool you can use to define goals and how to reach them.

    07/21/2022

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    DIY Toolkit - Theory of change

    This short video explains the Theory of Change: a tool you can use to define goals and how to reach them.

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    A guide to developing editorial workflows

    When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.

    Andrew Kemp

    07/26/2022

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    A guide to developing editorial workflows

    When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.

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    'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas

    Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.

    César López Linares

    07/30/2022

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    'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas

    Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.

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    What does it take to have an inclusive newsroom

    This article gives recommendations on how to cultivate a diverse environment in your newsroom that reflects its audience.

    Jeremy Ullmann

    07/25/2022

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    What does it take to have an inclusive newsroom

    This article gives recommendations on how to cultivate a diverse environment in your newsroom that reflects its audience.

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  • Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

    Resources

    Getting started with product research
    NPA Original Content

    This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.

    Aldana Vales and Erin Boon

    07/31/2022

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    Getting started with product research
    NPA Original Content

    This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.

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    Making research and experimentation part of your development process
    NPA Original Content

    Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.

    Stephanie Ho

    07/31/2022

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    Making research and experimentation part of your development process
    NPA Original Content

    Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.

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    Using research results in decision-making
    NPA Original Content

    Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

    Khalil Cassimally

    11/20/2022

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    Using research results in decision-making
    NPA Original Content

    Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

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    How surveys helped 5 newsrooms refine coverage and grow reader revenue

    There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more. Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program

    Penny Riordan

    09/11/2022

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    How surveys helped 5 newsrooms refine coverage and grow reader revenue

    There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more. Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program

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    ‘User Needs’: a way for newsrooms to do more with less

    The article explains the framework of User Needs, a common way of analyzing the audience of a news outlet and how it perceives and relates to content. The framework was developed by Dmitry Shishkin for the BBC and is explored here via several examples.

    Aliya Itzkowitz

    09/11/2022

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    ‘User Needs’: a way for newsrooms to do more with less

    The article explains the framework of User Needs, a common way of analyzing the audience of a news outlet and how it perceives and relates to content. The framework was developed by Dmitry Shishkin for the BBC and is explored here via several examples.

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    Analyzing User Research

    A thorough guide about how to analyze user research. It covers different methods, how to create a story around what you discovered, and craft the best deliverables.

    09/11/2022

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    Analyzing User Research

    A thorough guide about how to analyze user research. It covers different methods, how to create a story around what you discovered, and craft the best deliverables.

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    “I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research

    This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research

    Laura Hazard Owen

    09/11/2022

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    “I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research

    This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research

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    Instagram knows you don’t like its changes. It doesn’t care.

    Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.

    Taylor Lorenz

    07/31/2022

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    Instagram knows you don’t like its changes. It doesn’t care.

    Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.

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    The user testing field guide

    User testing is an important part of product design. This field guide helps you find the best method, create a plan and analyze data.

    Naomi Francis

    07/28/2022

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    The user testing field guide

    User testing is an important part of product design. This field guide helps you find the best method, create a plan and analyze data.

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  • Product strategy specifies how you’ll apply resources to meet audience needs while staying aligned with your mission, values and business strategy. In sum, it’s your organization’s view on what your product is, and how your organization will bring that product to fruition. Designing a clear, efficient strategy for a news product can be complicated. There are many methods and possibilities, and separating signal from noise can be hard. This learning path will help you to devise a clear strategy that you can share with your team and follow through.

    Resources

    Getting started with strategic planning and goal-setting
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

    Rebekah Monson

    07/31/2022

    View

    Getting started with strategic planning and goal-setting
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

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    Define your strategy

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

    Marie Connelly

    07/25/2022

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    Define your strategy

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

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    Understanding the product development lifecycle
    NPA Original Content

    Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.

    Susannah Locke

    11/20/2022

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    Understanding the product development lifecycle
    NPA Original Content

    Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.

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    A Playbook for Achieving Product-Market Fit

    A straigth forward guide on how to achieve product-market fit. It's divided in six iterative steps, grounded on the principles of lean thinking.

    09/11/2022

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    A Playbook for Achieving Product-Market Fit

    A straigth forward guide on how to achieve product-market fit. It's divided in six iterative steps, grounded on the principles of lean thinking.

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    From Problem to Prototype in Five Weeks

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

    Nancy Spiccia

    07/21/2022

    View

    From Problem to Prototype in Five Weeks

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

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    Measuring the wrong thing or using the wrong scale is a formula for failure

    This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.

    James Breiner

    08/01/2022

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    Measuring the wrong thing or using the wrong scale is a formula for failure

    This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.

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    What are vanity metrics and how to stop using them

    Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.

    John Cutler

    07/28/2022

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    What are vanity metrics and how to stop using them

    Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.

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    Conscious commissioning and what (exactly) makes our readers tick

    The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.

    Taneth Autumn Evans

    09/11/2022

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    Conscious commissioning and what (exactly) makes our readers tick

    The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.

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    Julie Zhuo on the fallacy of making products better

    This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.

    Julie Zhuo

    07/27/2022

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    Julie Zhuo on the fallacy of making products better

    This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.

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    Product Design at the Pace of News

    A Q&A with The New York Times Live design team responsible for innovating and scaling live journalism formats. They describe how they approach the product design process in a dynamic news-driven environment.

    07/24/2022

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    Product Design at the Pace of News

    A Q&A with The New York Times Live design team responsible for innovating and scaling live journalism formats. They describe how they approach the product design process in a dynamic news-driven environment.

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  • El área de gestión de productos surgió en las empresas de tecnología con el fin de colocar a la audiencia -o al usuario- en el centro del proceso de toma de decisiones. En las organizaciones de noticias, hay diferentes tipos de usuarios finales a tener en cuenta. Podemos trabajar con un segmento de audiencia, con anunciantes, socios o incluso colaboradores que utilizarán una herramienta o software que estamos desarrollando. Las redacciones tienen una tarea aún más difícil: necesitan conectar las necesidades de la audiencia con su misión editorial y el desarrollo de una estrategia comercial sostenible, a menudo con recursos limitados. Los profesionales de producto construyen puentes para que los equipos editoriales y comerciales puedan alinear sus intereses, mientras mantienen posiciones éticas. Este learning path lo ayudará a comprender mejor qué es el pensamiento de producto en el periodismo y cómo puede comenzar en esta área.

    Resources

    Qué es y qué hace un Product Manager

    This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.

    Maximiliano de Rito e Felicitas Carrique

    09/11/2022

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    Qué es y qué hace un Product Manager

    This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.

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    El ABC de Producto en medios
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

    Mary Tyler March

    08/01/2022

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    El ABC de Producto en medios
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

    Share this

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    Comprender el papel de Producto en las organizaciones de noticias
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

    Sasha Koren

    08/01/2022

    View

    Comprender el papel de Producto en las organizaciones de noticias
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

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    Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal

    This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.

    07/28/2022

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    Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal

    This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.

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    Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad

    This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.

    César López Linares

    07/30/2022

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    Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad

    This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.

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    Elige el método de desarrollo de Producto que mejor funcione para tu equipo
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

    Paul Rissen

    08/01/2022

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    Elige el método de desarrollo de Producto que mejor funcione para tu equipo
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

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  • Entender al usuario final no solo es un pilar fundamental para construir productos periodísticos éticos e inclusivos, sino que también puede ser beneficioso para el negocio. Sin embargo, existen muchos métodos, herramientas y frameworks para la gestión de productos, algunos de los cuales no son relevantes para nuestro proyecto. ¿Cómo puedes comprender mejor a tus usuarios para crear productos periodísticos valiosos? Los recursos recopilados en este learning path te ayudarán en este viaje.

    Resources

    Introducción a la planificación y fijación de objetivos estratégicos
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

    Rebekah Monson

    08/01/2022

    View

    Introducción a la planificación y fijación de objetivos estratégicos
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

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    Define tu estrategia

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

    Marie Connelly

    11/03/2022

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    Define tu estrategia

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

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    El diagrama de Ishikawa

    This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.

    Patricio Contreras

    07/31/2022

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    El diagrama de Ishikawa

    This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.

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    De problema a prototipo en cinco semanas

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

    Nancy Spiccia

    11/03/2022

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    De problema a prototipo en cinco semanas

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

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    5 estrategias para diseñar productos periodísticos innovadores centrados en las personas

    Tips from Leticia Britos Cavagnaro, adjunct professor at Hasso Plattner Institute of Design (d.school) at Stanford, on developing innovative news products. How to apply Design Thinking strategies to offer high-impact products for users.

    Agustina Heb

    07/14/2022

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    5 estrategias para diseñar productos periodísticos innovadores centrados en las personas

    Tips from Leticia Britos Cavagnaro, adjunct professor at Hasso Plattner Institute of Design (d.school) at Stanford, on developing innovative news products. How to apply Design Thinking strategies to offer high-impact products for users.

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  • A área de gestão de produto emergiu em empresas de tecnologia de modo a colocar a audiência - ou o cliente - no centro do processo decisório. Em empresas de notícias, existem diferentes tipos de usuários finais a se manter em mente. Podemos trabalhar com um segmento de audiência, com anunciantes, parceiros, ou mesmo colaboradores que vão usar uma ferramenta ou software que estejamos desenvolvendo. Redações têm uma tarefa ainda mais difícil: precisam conectar as necessidades da audiência com sua missão editorial e o desenvolvimento de uma estratégia de negócios sustentável, normalmente com recursos limitados. Profissionais de produto criam pontes de modo que times editoriais e de receita possam alinhar seus interesses - mas ainda mantendo posturas éticas. Este learning path vai ajudá-lo a compreender melhor o que é o pensamento de produto no jornalismo, e como você pode começar nessa área.

    Resources

    Sim, mentalidade de produto pode salvar o jornalismo. Seis razões pelas quais veículos de mídia precisam de pessoas que tenham visão de produto

    This is a translation of an article by Rich Gordon, where he lists 6 reasons why news organizations need a product-thinking culture. Product thinking is not new in journalism, we just forgot we've always done it.

    Rich Gordon

    07/30/2022

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    Sim, mentalidade de produto pode salvar o jornalismo. Seis razões pelas quais veículos de mídia precisam de pessoas que tenham visão de produto

    This is a translation of an article by Rich Gordon, where he lists 6 reasons why news organizations need a product-thinking culture. Product thinking is not new in journalism, we just forgot we've always done it.

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    Por que pensar conteúdo como produto pode ampliar a visão do seu negócio

    This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.

    Rafael Sbarai

    07/30/2022

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    Por que pensar conteúdo como produto pode ampliar a visão do seu negócio

    This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.

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    Como estratégias de produto podem ajudar o jornalismo

    This article describes the basics of applying product mentality and methodologies to journalism. It provides examples of innovative products by media companies, explains relevant points to consider when developing a journalistic product, and suggests approaches for applying agile methods in the newsroom.

    Lara Ximenes

    07/28/2022

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    Como estratégias de produto podem ajudar o jornalismo

    This article describes the basics of applying product mentality and methodologies to journalism. It provides examples of innovative products by media companies, explains relevant points to consider when developing a journalistic product, and suggests approaches for applying agile methods in the newsroom.

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    ABC do Produto
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

    Mary Tyler March

    08/01/2022

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    ABC do Produto
    NPA Original Content

    This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

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    Entendendo o papel do produto em organizações de notícias
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

    Sasha Koren

    08/01/2022

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    Entendendo o papel do produto em organizações de notícias
    NPA Original Content

    This guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.

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    A inovação no jornalismo pela visão de produto

    This article explains the basis of product mentality and how it contributes to the profitability of news organizations. It also discusses the state and challenges of product thinking in Brazilian newsrooms.

    Luiza Costa

    07/28/2022

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    A inovação no jornalismo pela visão de produto

    This article explains the basis of product mentality and how it contributes to the profitability of news organizations. It also discusses the state and challenges of product thinking in Brazilian newsrooms.

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    O que faz um gerente de produto numa redação?

    This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.

    Maximiliano de Rito e Felicitas Carrique

    07/30/2022

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    O que faz um gerente de produto numa redação?

    This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.

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    Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipe
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

    Paul Rissen

    08/01/2022

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    Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipe
    NPA Original Content

    This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.

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    Ensinando metodologias de produto na redação
    NPA Original Content

    Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in

    Adriana Lacy

    08/01/2022

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    Ensinando metodologias de produto na redação
    NPA Original Content

    Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in

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    Product Discovery: o que é, importância e como fazer

    A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.

    07/30/2022

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    Product Discovery: o que é, importância e como fazer

    A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.

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  • Compreender o usuário final não é apenas um pilar fundamental para construir produtos jornalísticos éticos e inclusivos, mas é também bom para os negócios. No entanto, existem muitos métodos, métricas e frameworks para gestão de produto, alguns dos quais não são relevantes para o seu projeto. Como você pode compreender melhor os seus usuários, de modo a construir produtos jornalísticos de valor? Os recursos reunidos neste learning path vão ajudá-lo nesta caminhada.

    Resources

    Introdução ao planejamento estratégico e definição de metas
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

    Rebekah Monson

    08/01/2022

    View

    Introdução ao planejamento estratégico e definição de metas
    NPA Original Content

    This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

    Share this

    Share in your social media

    Product Discovery: o que é, importância e como fazer

    A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.

    07/30/2022

    View

    Product Discovery: o que é, importância e como fazer

    A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.

    Share this

    Share in your social media

    Defina sua estratégia

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

    Marie Connelly

    11/03/2022

    View

    Defina sua estratégia

    A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.

    Share this

    Share in your social media

    De problema a protótipo em cinco semanas

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

    Nancy Spiccia

    11/03/2022

    View

    De problema a protótipo em cinco semanas

    This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.

    Share this

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    Por uma discussão mais profunda sobre métricas — e pageviews

    This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.

    Rafael Sbarai

    07/30/2022

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    Por uma discussão mais profunda sobre métricas — e pageviews

    This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.

    Share this

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    Construindo uma cultura além das leituras em redações

    This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.

    Christine Schmidt

    07/30/2022

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    Construindo uma cultura além das leituras em redações

    This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.

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    Share in your social media