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Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
11/03/2022
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 11/03/2022
- Reading time: Under 5 minutes
- Source: Coral Project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
10/27/2022
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Skills vs people. What kind of skills does a modern news organisation need in 2022?
This article explores the new skill set required for news organizations to thrive. It also details the convergence between those skills and the importance of having the right professionals and teams at the wheel. The author divides those skills in three groups: editorial, business and product.
David Tvrdon
08/30/2022
Skills vs people. What kind of skills does a modern news organisation need in 2022?
This article explores the new skill set required for news organizations to thrive. It also details the convergence between those skills and the importance of having the right professionals and teams at the wheel. The author divides those skills in three groups: editorial, business and product.
- Author: David Tvrdon
- Date: 08/30/2022
- Reading time: From 11 to 20 minutes
- Source: The Fix
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: English
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Taylor Lorenz
07/27/2022
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
- Author: Taylor Lorenz
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: The Washington Post
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Delivering People: Media make audiences, not contentRecommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Daniel Joseph
07/25/2022
Delivering People: Media make audiences, not content Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
- Author: Daniel Joseph
- Date: 07/25/2022
- Reading time: From 11 to 20 minutes
- Source: Real Life Mag
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJsRecommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
07/21/2022
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJs Recommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
- Author: Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
- Date: 07/21/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Peter Houston
07/13/2022
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
- Author: Peter Houston
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
Jack Neary
07/07/2022
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
- Author: Jack Neary
- Date: 07/07/2022
- Reading time: From 6 to 10 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Using research results in decision-makingNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
Using research results in decision-making NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Uso de los resultados de la investigación en la toma de decisionesNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
Uso de los resultados de la investigación en la toma de decisiones NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
A utilização dos resultados de pesquisa na tomada de decisõesNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
A utilização dos resultados de pesquisa na tomada de decisões NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
John Cutler
06/30/2022
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
- Author: John Cutler
- Date: 06/30/2022
- Reading time: From 6 to 10 minutes
- Source: Amplitude
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Why the Los Angeles Times is investing in a social media content creation teamRecommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
Sara Guaglione
06/16/2022
Why the Los Angeles Times is investing in a social media content creation team Recommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
- Author: Sara Guaglione
- Date: 06/16/2022
- Reading time: From 6 to 10 minutes
- Source: DigiDay
- Scale: Regional
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
Penny Riordan
05/17/2022
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
- Author: Penny Riordan
- Date: 05/17/2022
- Reading time: From 6 to 10 minutes
- Source: Local Media Association
- Scale: Local
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Last year TOI turned up the notch on data. Here’s howRecommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
Ritvvij Parrikh and Rohit Saran
05/10/2022
Last year TOI turned up the notch on data. Here’s how Recommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
- Author: Ritvvij Parrikh and Rohit Saran
- Date: 05/10/2022
- Reading time: From 6 to 10 minutes
- Source: What’s next at TOI
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
05/08/2022
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 05/08/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Spanish
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/18/2022
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/18/2022
- Reading time: Under 5 minutes
- Source: IJNet
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Portuguese
Product - It’s about the contentRecommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
Brian Morrissey
04/06/2022
Product - It’s about the content Recommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
- Author: Brian Morrissey
- Date: 04/06/2022
- Reading time: From 6 to 10 minutes
- Source: The Rebooting Substack
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Fundamentals of Product Thinking
- Language: English
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/04/2022
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/04/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
Regularity, a metric newsrooms should look at to build user habits and brand loyaltyRecommended on the NPA Slack
NPA member Ruby Yuan wrote a Medium post about measuring and quantifying user habits through the metric of "regularity" rather than more traditional metrics like "sessions per user" or "pages per session."
Ruby Yuan
03/14/2022
Regularity, a metric newsrooms should look at to build user habits and brand loyalty Recommended on the NPA Slack
NPA member Ruby Yuan wrote a Medium post about measuring and quantifying user habits through the metric of "regularity" rather than more traditional metrics like "sessions per user" or "pages per session."
- Author: Ruby Yuan
- Date: 03/14/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
Emily Goligoski
01/18/2022
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
- Author: Emily Goligoski
- Date: 01/18/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpretRecommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
Caitlin Petre
12/08/2021
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpret Recommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
- Author: Caitlin Petre
- Date: 12/08/2021
- Reading time: From 21 to 40 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Technology
- Language: English
Content Audits and Centering Audience
This free, quick, self-guided Poynter course has "actionable resources and ideas you can apply to your newsroom, no matter your role in the organization." The course utilizes four case studies from Chicago newsrooms (Chicago Sun-Times, WGN-TV, Associate Press - Midwest Bureau, and Chicago Tribune) to illustrate how to leverage content audits to make inclusivity part of story workflow and grow subscribers from underserved communities.
Kathy Lu (instructor)
12/01/2021
Content Audits and Centering Audience
This free, quick, self-guided Poynter course has "actionable resources and ideas you can apply to your newsroom, no matter your role in the organization." The course utilizes four case studies from Chicago newsrooms (Chicago Sun-Times, WGN-TV, Associate Press - Midwest Bureau, and Chicago Tribune) to illustrate how to leverage content audits to make inclusivity part of story workflow and grow subscribers from underserved communities.
- Author: Kathy Lu (instructor)
- Date: 12/01/2021
- Reading time: Over 40 minutes
- Source: Poynter
- Scale: Local
- Level of complexity: Intermediate
- Type: Course
- Theme: Audience Engagement & Listening
- Language: English
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
Eric Johnson
10/18/2021
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
- Author: Eric Johnson
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Behavioral Scientist
- Scale: Global
- Level of complexity: Advanced
- Type: Case study
- Theme: Technology
- Language: English
How news publishers are turning casual, infrequent readers into paying subscribersRecommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
Sarah Scire
10/05/2021
How news publishers are turning casual, infrequent readers into paying subscribers Recommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
- Author: Sarah Scire
- Date: 10/05/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.
10/05/2021
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.
- Date: 10/05/2021
- Reading time: From 6 to 10 minutes
- Source: Laboratorio de Periodismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
PropulsorioNPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
Maxi De Rito and Felicitas Carrique
09/14/2021
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
Propulsorio NPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
- Author: Maxi De Rito and Felicitas Carrique
- Date: 09/14/2021
- Reading time: Over 40 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
“White audiences who will pay” is still metro newspapers’ survival strategyRecommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
Nikki Usher
07/21/2021
“White audiences who will pay” is still metro newspapers’ survival strategy Recommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
- Author: Nikki Usher
- Date: 07/21/2021
- Reading time: From 6 to 10 minutes
- Source: NiemanLab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
Scale Was the God That FailedRecommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
Josh Marshall
04/02/2021
Scale Was the God That Failed Recommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
- Author: Josh Marshall
- Date: 04/02/2021
- Reading time: From 6 to 10 minutes
- Source: The Atlantic
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
9 subscriber retention strategiesRecommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
Jeff Sonderman and Gwen Vargo
03/22/2021
9 subscriber retention strategies Recommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
- Author: Jeff Sonderman and Gwen Vargo
- Date: 03/22/2021
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: Regional
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
The Unknowable News AudienceRecommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
Jacob L. Nelson
03/01/2021
The Unknowable News Audience Recommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
- Author: Jacob L. Nelson
- Date: 03/01/2021
- Reading time: From 6 to 10 minutes
- Source: Slate
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
Josh Schwartz
02/24/2021
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
- Author: Josh Schwartz
- Date: 02/24/2021
- Reading time: Under 5 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
Alex Ivonika
02/08/2021
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
- Author: Alex Ivonika
- Date: 02/08/2021
- Reading time: Under 5 minutes
- Source: Product Oversee
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
07/31/2020
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
- Date: 07/31/2020
- Reading time: Over 40 minutes
- Source: Sociedad Interamericana de Prensa
- Scale: National
- Level of complexity: Beginner
- Type: Video
- Theme: Audience Engagement & Listening
- Language: Spanish
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How do audiences really ‘engage’ with news?Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
Jacob L. Nelson
12/17/2019
How do audiences really ‘engage’ with news? Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
- Author: Jacob L. Nelson
- Date: 12/17/2019
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
Jacob Granger
12/02/2019
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
- Author: Jacob Granger
- Date: 12/02/2019
- Reading time: From 6 to 10 minutes
- Source: Journalism.co.uk
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
Kellen Henry, Becky Pallack
09/11/2019
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
- Author: Kellen Henry, Becky Pallack
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: N/A
- Level of complexity: Intermediate
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
Becca Aaronson, Emma Carew Grovum, Shannan Bowen
09/11/2019
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
- Author: Becca Aaronson, Emma Carew Grovum, Shannan Bowen
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Beginner
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
Christine Schmidt
03/23/2019
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
- Author: Christine Schmidt
- Date: 03/23/2019
- Reading time: Under 5 minutes
- Source: Poder360
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
Betsy O'Donovan and Melody Kramer
03/13/2019
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
- Author: Betsy O'Donovan and Melody Kramer
- Date: 03/13/2019
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
07/10/2017
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 07/10/2017
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
