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How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalísticoNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/16/2022
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticiasNPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
Luciana Cardoso
11/16/2022
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
How to use KPIs and OKRs for a better news product strategyNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/04/2022
How to use KPIs and OKRs for a better news product strategy NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/04/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
Alex Ivonika
02/08/2021
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
- Author: Alex Ivonika
- Date: 02/08/2021
- Reading time: Under 5 minutes
- Source: Product Oversee
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
Betsy O'Donovan and Melody Kramer
03/13/2019
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
- Author: Betsy O'Donovan and Melody Kramer
- Date: 03/13/2019
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English