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You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.

Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.

You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.

Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.

This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.

This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.

The Guardian’s digital team ran a retrospective over an entire decade to understand how they’ve innovated in the past. This serves as a great case study with learnings for other news organizations.

Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.

This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.

The article discusses how to implement OKRs in communication companies or departments, describing their main aspects and the difficulties in their adoption.

A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.

This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.

This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.

This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.

A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.

This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.