News Product Resource Library

Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.

The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.

Resources

5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful products
Recommended on the NPA Slack

This Twitter thread offers advice on how product managers can build technical influence.

Upasna Guatam

06/08/2023

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5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful products
Recommended on the NPA Slack

This Twitter thread offers advice on how product managers can build technical influence.

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Is there an optimal article length? Our data on the relationship between word count and engagement

Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.

Jack Neary

07/07/2022

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Is there an optimal article length? Our data on the relationship between word count and engagement

Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.

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A utilização dos resultados de pesquisa na tomada de decisões
NPA Original Content

Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

Khalil Cassimally

07/05/2022

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A utilização dos resultados de pesquisa na tomada de decisões
NPA Original Content

Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

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Design From the Margins
Recommended on the NPA Slack

This short article summarizes the report Design From the Margins, which defends that design processes should be centered on the people most marginalized and impacted by a product/company. The report aims to input a social vision to design.

Afsaneh Rigot

05/13/2022

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Design From the Margins
Recommended on the NPA Slack

This short article summarizes the report Design From the Margins, which defends that design processes should be centered on the people most marginalized and impacted by a product/company. The report aims to input a social vision to design.

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Product - It’s about the content
Recommended on the NPA Slack

The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.

Brian Morrissey

04/06/2022

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Product - It’s about the content
Recommended on the NPA Slack

The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.

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Introdução ao planejamento estratégico e definição de metas
NPA Original Content

This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

Rebekah Monson

03/24/2022

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Introdução ao planejamento estratégico e definição de metas
NPA Original Content

This guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.

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Learning Paths

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1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

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2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

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3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

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