News Product Resource Library
Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.
The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.
Resources
Ciclo de vida de um produto digital
Joaquim Torres
03/03/2023
Ciclo de vida de um produto digital
- Author: Joaquim Torres
- Date: 03/03/2023
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
How to Choose Planning Tools that Solve Workflow InefficienciesNPA Original Content
Shannan Bowen
02/14/2023
How to Choose Planning Tools that Solve Workflow Inefficiencies NPA Original Content
- Author: Shannan Bowen
- Date: 02/14/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English
Vocento and the launch of RelevoNPA Original Content
Ismael Nafría
01/18/2023
Vocento and the launch of Relevo NPA Original Content
- Author: Ismael Nafría
- Date: 01/18/2023
- Reading time: From 21 to 40 minutes
- Source: News Product Alliance
- Scale: National
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
What Can We Learn from Barnes & Noble's Surprising Turnaround?
Ted Gioia
01/02/2023
What Can We Learn from Barnes & Noble's Surprising Turnaround?
- Author: Ted Gioia
- Date: 01/02/2023
- Reading time: From 6 to 10 minutes
- Source: The Honest Broker
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Creating a product team from scratchNPA Original Content
Jessica Morrison and Kate Travis
12/15/2022
Creating a product team from scratch NPA Original Content
- Author: Jessica Morrison and Kate Travis
- Date: 12/15/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Leadership & People Management
- Language: English
How to sunset a productNPA Original Content
Elite Truong
12/15/2022
How to sunset a product NPA Original Content
- Author: Elite Truong
- Date: 12/15/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Learning Paths
View moreProduct management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
1 - What is news product thinking?
Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
- Type: Article
- Theme:
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
2 - How to lead effective news product teams
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
- Type: Article
- Theme:
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
3 - How to conduct audience or user research for news products
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
- Type: Article
- Theme:
Blueprints
Navigate the most common product challenges with step-by-step blueprints created by news product professionals from the NPA community.
Como gerenciar stakeholders no contexto da redação
- Type: Article
- Theme: Leadership & People Management
Cómo trabajar con partes interesadas en una sala de redacción
- Type: Article
- Theme: Leadership & People Management
Case Studies
Learn from the experience of news product teams around the world through the following case studies gathered and created especially for this library.