News Product Resource Library

Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.

The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.

Resources

The Eisenhower Matrix

This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.

The Eisenhower Matrix

This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.
  • Type: Article
  • Theme: Leadership & People Management
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Julie Zhuo on the fallacy of making products better

This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.

Julie Zhuo

07/27/2022

  • Author: Julie Zhuo
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
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Julie Zhuo on the fallacy of making products better

This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
  • Author: Julie Zhuo
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
  • Source: Twitter
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Twitter thread
  • Theme: Product Marketing
  • Language: English
  •  
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Four strategies to grow and retain digital audiences

Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.

Peter Houston

07/27/2022

  • Author: Peter Houston
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
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Four strategies to grow and retain digital audiences

Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
  • Author: Peter Houston
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
  • Source: Spiny Trends
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Article
  • Theme: Audience Engagement & Listening
  • Language: English
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3 findings from experiments with triggers via push notification, website and email

Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.

Matthew Lynes

07/27/2022

  • Author: Matthew Lynes
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
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3 findings from experiments with triggers via push notification, website and email

Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
  • Author: Matthew Lynes
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
  • Source: Twipe
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Case study
  • Theme: Audience Engagement & Listening
  • Language: English
  •  
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“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues

The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.

Faisal Kalim

07/27/2022

  • Author: Faisal Kalim
  • Date: 07/27/2022
  • Reading time: From 6 to 10 minutes
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“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues

The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
  • Author: Faisal Kalim
  • Date: 07/27/2022
  • Reading time: From 6 to 10 minutes
  • Source: What's New in Publishing
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Article
  • Theme: Product Marketing
  • Language: English
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Bridging the gap between advertising and subscription revenue

How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses? Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.

Rupert Knowles

07/27/2022

  • Author: Rupert Knowles
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
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Bridging the gap between advertising and subscription revenue

How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses? Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
  • Author: Rupert Knowles
  • Date: 07/27/2022
  • Reading time: Under 5 minutes
  • Source: What's New in Publishing
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Article
  • Theme: Business Models & Monetization
  • Language: English
  •  
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Learning Paths

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1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

  • Type: Article
  • Theme:
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2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

  • Type: Article
  • Theme:
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3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

  • Type: Article
  • Theme:
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