News Product Resource Library

Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.

The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.

Resources

How Product is Leading Media’s New Growth Path: A look at the latest INMA Report
Recommended on the NPA Slack

A good summary of what media product is and trends therein, drawing upon Jodie Hopperton’s latest INMA report “How Product Is Leading Media’s New Growth Path“. Hopperton breaks product down into 4 specific elements: consumer facing/platform, enabling product, internal tools, and B2B Tools.

Matthew Lynes

11/08/2022

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How Product is Leading Media’s New Growth Path: A look at the latest INMA Report
Recommended on the NPA Slack

A good summary of what media product is and trends therein, drawing upon Jodie Hopperton’s latest INMA report “How Product Is Leading Media’s New Growth Path“. Hopperton breaks product down into 4 specific elements: consumer facing/platform, enabling product, internal tools, and B2B Tools.

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Product vs. Feature Teams
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The author embarks upon an in-depth investigation and comparison between structuring a product organization as what he frames as an "empowered product team" or a "feature team." His conclusions are surprising.

Marty Cagan

11/08/2022

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Product vs. Feature Teams
Recommended on the NPA Slack

The author embarks upon an in-depth investigation and comparison between structuring a product organization as what he frames as an "empowered product team" or a "feature team." His conclusions are surprising.

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How NFTs Could Lead to A Serious Business Opportunity for News Organizations
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The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.

David Cohn

11/08/2022

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How NFTs Could Lead to A Serious Business Opportunity for News Organizations
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The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.

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Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions
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Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.

Page Laubheimer

11/08/2022

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Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions
Recommended on the NPA Slack

Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.

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9 subscriber retention strategies
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The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.

Jeff Sonderman and Gwen Vargo

11/08/2022

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9 subscriber retention strategies
Recommended on the NPA Slack

The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.

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I’m redesigning brainstorming for asynchronous participation and I love it
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Making effective meetings accessible to people not in the room is critical to increasing the value and productivity of teams. Asynchronous is the new, healthier way to work effectively for distributed teams.

Sisi Wei

11/08/2022

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I’m redesigning brainstorming for asynchronous participation and I love it
Recommended on the NPA Slack

Making effective meetings accessible to people not in the room is critical to increasing the value and productivity of teams. Asynchronous is the new, healthier way to work effectively for distributed teams.

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Learning Paths

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1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

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2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

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3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

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