News Product Resource Library

Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.

The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.

Resources

Ciclo de vida de um produto digital

This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.

Joaquim Torres

03/03/2023

  • Author: Joaquim Torres
  • Date: 03/03/2023
  • Reading time: From 6 to 10 minutes
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Ciclo de vida de um produto digital

This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.
  • Author: Joaquim Torres
  • Date: 03/03/2023
  • Reading time: From 6 to 10 minutes
  • Source: Medium
  • Scale: N/A
  • Level of complexity: Intermediate
  • Type: Article
  • Theme: Product Strategy
  • Language: Portuguese
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How to Choose Planning Tools that Solve Workflow Inefficiencies
NPA Original Content

This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.

Shannan Bowen

02/14/2023

  • Author: Shannan Bowen
  • Date: 02/14/2023
  • Reading time: From 6 to 10 minutes
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How to Choose Planning Tools that Solve Workflow Inefficiencies
NPA Original Content

This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.
  • Author: Shannan Bowen
  • Date: 02/14/2023
  • Reading time: From 6 to 10 minutes
  • Source: News Product Alliance
  • Scale: N/A
  • Level of complexity: Intermediate
  • Type: Guide
  • Theme: Leadership & People Management
  • Language: English
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Vocento and the launch of Relevo
NPA Original Content

This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.

Ismael Nafría

01/18/2023

  • Author: Ismael Nafría
  • Date: 01/18/2023
  • Reading time: From 21 to 40 minutes
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Vocento and the launch of Relevo
NPA Original Content

This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
  • Author: Ismael Nafría
  • Date: 01/18/2023
  • Reading time: From 21 to 40 minutes
  • Source: News Product Alliance
  • Scale: National
  • Level of complexity: Advanced
  • Type: Case study
  • Theme: Product Strategy
  • Language: English
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What Can We Learn from Barnes & Noble's Surprising Turnaround?

This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.

Ted Gioia

01/02/2023

  • Author: Ted Gioia
  • Date: 01/02/2023
  • Reading time: From 6 to 10 minutes
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What Can We Learn from Barnes & Noble's Surprising Turnaround?

This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
  • Author: Ted Gioia
  • Date: 01/02/2023
  • Reading time: From 6 to 10 minutes
  • Source: The Honest Broker
  • Scale: National
  • Level of complexity: Beginner
  • Type: Case study
  • Theme: Product Strategy
  • Language: English
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Creating a product team from scratch
NPA Original Content

Now that product is an increasingly frequent topic for news organizations, several practitioners want to create teams where they can put product principles in practice. This guide from the NPA Product Kit series outlines a way to create a newsroom product team with limited or existing resources.

Jessica Morrison and Kate Travis 

12/15/2022

  • Author: Jessica Morrison and Kate Travis 
  • Date: 12/15/2022
  • Reading time: From 6 to 10 minutes
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Creating a product team from scratch
NPA Original Content

Now that product is an increasingly frequent topic for news organizations, several practitioners want to create teams where they can put product principles in practice. This guide from the NPA Product Kit series outlines a way to create a newsroom product team with limited or existing resources.
  • Author: Jessica Morrison and Kate Travis 
  • Date: 12/15/2022
  • Reading time: From 6 to 10 minutes
  • Source: News Product Alliance
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Guide
  • Theme: Leadership & People Management
  • Language: English
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How to sunset a product
NPA Original Content

It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.

Elite Truong

12/15/2022

  • Author: Elite Truong
  • Date: 12/15/2022
  • Reading time: Under 5 minutes
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How to sunset a product
NPA Original Content

It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.
  • Author: Elite Truong
  • Date: 12/15/2022
  • Reading time: Under 5 minutes
  • Source: News Product Alliance
  • Scale: N/A
  • Level of complexity: Beginner
  • Type: Guide
  • Theme: Product Strategy
  • Language: English
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Learning Paths

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1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

  • Type: Article
  • Theme:
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2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

  • Type: Article
  • Theme:
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3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

  • Type: Article
  • Theme:
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