News Product Resource Library

Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.

The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.

Resources

Paywall visibility rate: The essential KPI that publishers should be tracking

Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future

Madeleine White

11/22/2022

View

Paywall visibility rate: The essential KPI that publishers should be tracking

Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future

Share this

Share in your social media

WAN-IFRA Trends in Newsrooms: Media Labs

This report reflects the increasing establishment of media labs, worldwide, to help solve some of the pressing problems facing newsrooms and media organisations. It will provide guidance to anyone considering setting up a lab and an insight into some of the outputs achieved. The report is based on four years of research on Media Labs conducted by a range of partners. Supported by WAN-IFRA’s Global Alliance for Media Innovation, this investigation was produced by a core research team from PUCRS and UCLan.

Ana Cecilia Bisso Nunes and John Mills

11/22/2022

View

WAN-IFRA Trends in Newsrooms: Media Labs

This report reflects the increasing establishment of media labs, worldwide, to help solve some of the pressing problems facing newsrooms and media organisations. It will provide guidance to anyone considering setting up a lab and an insight into some of the outputs achieved. The report is based on four years of research on Media Labs conducted by a range of partners. Supported by WAN-IFRA’s Global Alliance for Media Innovation, this investigation was produced by a core research team from PUCRS and UCLan.

Share this

Share in your social media

Sincerely, Leaders of Color: Smart leaders put empathy and equity at the forefront of work

ONA's Executive Director Iriving Washington proposes new frameworks for leaders to help them develop a more equitable mindset that shares power and accountability.

Irving Washington

11/21/2022

View

Sincerely, Leaders of Color: Smart leaders put empathy and equity at the forefront of work

ONA's Executive Director Iriving Washington proposes new frameworks for leaders to help them develop a more equitable mindset that shares power and accountability.

Share this

Share in your social media

Understanding the product development lifecycle
NPA Original Content

Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.

Susannah Locke

11/20/2022

View

Understanding the product development lifecycle
NPA Original Content

Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.

Share this

Share in your social media

Using research results in decision-making
NPA Original Content

Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

Khalil Cassimally

11/20/2022

View

Using research results in decision-making
NPA Original Content

Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.

Share this

Share in your social media

How to use KPIs and OKRs for a better news product strategy
NPA Original Content

You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.

Luciana Cardoso

11/20/2022

View

How to use KPIs and OKRs for a better news product strategy
NPA Original Content

You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.

Share this

Share in your social media

View more resources in the library

Learning Paths

View more
1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

1 - What is news product thinking?

Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.

Share this

Share in your social media

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

2 - How to lead effective news product teams

Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.

Share this

Share in your social media

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

3 - How to conduct audience or user research for news products

Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.

Share this

Share in your social media