News Product Resource Library
Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.
The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.
Resources
The Eisenhower Matrix
The Eisenhower Matrix
- Type: Article
- Theme: Leadership & People Management
Julie Zhuo on the fallacy of making products better
Julie Zhuo
07/27/2022
Julie Zhuo on the fallacy of making products better
- Author: Julie Zhuo
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
Four strategies to grow and retain digital audiences
Peter Houston
07/27/2022
Four strategies to grow and retain digital audiences
- Author: Peter Houston
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes
07/27/2022
3 findings from experiments with triggers via push notification, website and email
- Author: Matthew Lynes
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
Faisal Kalim
07/27/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
- Author: Faisal Kalim
- Date: 07/27/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Bridging the gap between advertising and subscription revenue
Rupert Knowles
07/27/2022
Bridging the gap between advertising and subscription revenue
- Author: Rupert Knowles
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Learning Paths
View moreProduct management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
1 - What is news product thinking?
Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
- Type: Article
- Theme:
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
2 - How to lead effective news product teams
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
- Type: Article
- Theme:
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
3 - How to conduct audience or user research for news products
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
- Type: Article
- Theme:
Blueprints
Navigate the most common product challenges with step-by-step blueprints created by news product professionals from the NPA community.
Case Studies
Learn from the experience of news product teams around the world through the following case studies gathered and created especially for this library.