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5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful productsRecommended on the NPA Slack
This Twitter thread offers advice on how product managers can build technical influence.
Upasna Guatam
03/07/2024
5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful products Recommended on the NPA Slack
This Twitter thread offers advice on how product managers can build technical influence.
- Author: Upasna Guatam
- Date: 03/07/2024
- Reading time: Under 5 minutes.
- Source: twitter.com
- Level of complexity: Intermediate
- Type: Twitter thread
- Theme: Product Design
Product - It’s about the contentRecommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
Brian Morrissey
03/07/2024
Product - It’s about the content Recommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
- Author: Brian Morrissey
- Date: 03/07/2024
- Reading time: From 6 to 10 minutes
- Source: The Rebooting Substack
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Fundamentals of Product Thinking
- Language: English
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
03/07/2024
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 03/07/2024
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
03/07/2024
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 03/07/2024
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
03/07/2024
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 03/07/2024
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
03/07/2024
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 03/07/2024
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
What it takes to shift a news organization to reader revenueRecommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
Damon Kiesow
03/07/2024
What it takes to shift a news organization to reader revenue Recommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
- Author: Damon Kiesow
- Date: 03/07/2024
- Reading time: Under 5 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Delivering People: Media make audiences, not contentRecommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Daniel Joseph
03/07/2024
Delivering People: Media make audiences, not content Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
- Author: Daniel Joseph
- Date: 03/07/2024
- Reading time: From 11 to 20 minutes
- Source: Real Life Mag
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
Troy Young
03/07/2024
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
- Author: Troy Young
- Date: 03/07/2024
- Reading time: From 6 to 10 minutes
- Source: People vs Algorithms
- Scale: N/A
- Level of complexity: Advanced
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Scale Was the God That FailedRecommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
Josh Marshall
03/07/2024
Scale Was the God That Failed Recommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
- Author: Josh Marshall
- Date: 03/07/2024
- Reading time: From 6 to 10 minutes
- Source: The Atlantic
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English