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Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years...Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
Aram Zucker-Scharff
10/27/2022
Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years... Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
- Author: Aram Zucker-Scharff
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: Global
- Level of complexity: Intermediate
- Type: Twitter thread
- Theme: Technology
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Facebook Gets a Facelift
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
Shirin Ghaffary and Alex Heath
07/13/2022
Facebook Gets a Facelift
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
- Author: Shirin Ghaffary and Alex Heath
- Date: 07/13/2022
- Reading time: From 21 to 40 minutes
- Source: Vox
- Scale: Global
- Level of complexity: Beginner
- Type: Podcast
- Theme: Technology
- Language: English
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
Hayley Slusser
07/12/2022
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
- Author: Hayley Slusser
- Date: 07/12/2022
- Reading time: From 6 to 10 minutes
- Source: The Lenfest Institute
- Scale: Local
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
Why Medium failedRecommended on the NPA Slack
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
Simon Owens
07/05/2022
Why Medium failed Recommended on the NPA Slack
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
- Author: Simon Owens
- Date: 07/05/2022
- Reading time: From 11 to 20 minutes
- Source: Simon Owens Substack
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
Ismael Nafría
06/25/2022
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
- Author: Ismael Nafría
- Date: 06/25/2022
- Reading time: From 6 to 10 minutes
- Source: Tendenci@s
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: Spanish
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
Laura Oliver
05/26/2022
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
- Author: Laura Oliver
- Date: 05/26/2022
- Reading time: From 11 to 20 minutes
- Source: Reuters Institute for the Study of Journalism
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Le récit de l’aventure produit derrière Le Monde in EnglishRecommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
05/22/2022
Le récit de l’aventure produit derrière Le Monde in English Recommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
- Date: 05/22/2022
- Reading time: From 6 to 10 minutes
- Source: Le Ticket
- Scale: International
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: French
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
05/08/2022
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 05/08/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Spanish
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
Sara Guaglione
04/29/2022
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
- Author: Sara Guaglione
- Date: 04/29/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/18/2022
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/18/2022
- Reading time: Under 5 minutes
- Source: IJNet
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Portuguese
Product - It’s about the contentRecommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
Brian Morrissey
04/06/2022
Product - It’s about the content Recommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
- Author: Brian Morrissey
- Date: 04/06/2022
- Reading time: From 6 to 10 minutes
- Source: The Rebooting Substack
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Fundamentals of Product Thinking
- Language: English
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/04/2022
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/04/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
Tegan Wendland
03/15/2022
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
- Author: Tegan Wendland
- Date: 03/15/2022
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Technology
- Language: English
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
Joseph Lichterman
03/01/2022
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
- Author: Joseph Lichterman
- Date: 03/01/2022
- Reading time: From 11 to 20 minutes
- Source: Lenfest Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Webinar
- Theme: Business Models & Monetization
- Language: English
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
Jessie Willms & Shelby Blackley
01/23/2022
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
- Author: Jessie Willms & Shelby Blackley
- Date: 01/23/2022
- Reading time: Under 5 minutes
- Source: WTF is SEO?
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
Ben Dejarnette
12/28/2021
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
- Author: Ben Dejarnette
- Date: 12/28/2021
- Reading time: From 6 to 10 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
Ben Dejarnette
12/22/2021
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
- Author: Ben Dejarnette
- Date: 12/22/2021
- Reading time: From 21 to 40 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Beginner
- Type: Podcast
- Theme: Business Models & Monetization
- Language: English
Punto de Inflexión InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Punto de Inflexión Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Spanish
Ponto de Inflexão InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Ponto de Inflexão Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Portuguese
Inflection Point InternationalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Inflection Point International Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
César López Linares
11/03/2021
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
- Author: César López Linares
- Date: 11/03/2021
- Reading time: From 11 to 20 minutes
- Source: Fundación Gabo
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
What’s Next for Creator Platforms? Learning to SellRecommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
Nathan Baschez
10/28/2021
What’s Next for Creator Platforms? Learning to Sell Recommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
- Author: Nathan Baschez
- Date: 10/28/2021
- Reading time: From 11 to 20 minutes
- Source: Future.com
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
10/07/2021
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
- Date: 10/07/2021
- Reading time: Under 5 minutes
- Source: Laboratorio de Periodismo
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Spanish
Why the New York Times Should be TokenizedRecommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
Jihad Esmail and Joey DeBruin
10/07/2021
Why the New York Times Should be Tokenized Recommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
- Author: Jihad Esmail and Joey DeBruin
- Date: 10/07/2021
- Reading time: From 6 to 10 minutes
- Source: Forefront
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Cinco consejos para mejorar las aplicaciones a subvenciones
In this article, Florencia Aza, project manager at SembraMedia, Vanina Berghella, director of the acceleration program Velocidad, and Patricio Provitina, program director at the International Center for Journalists (ICFJ), share advice for news organizations when applying for grants and funding. Tips include analyzing the donor organization, being transparent about your business model and more.
Florencia Luján
08/30/2021
Cinco consejos para mejorar las aplicaciones a subvenciones
In this article, Florencia Aza, project manager at SembraMedia, Vanina Berghella, director of the acceleration program Velocidad, and Patricio Provitina, program director at the International Center for Journalists (ICFJ), share advice for news organizations when applying for grants and funding. Tips include analyzing the donor organization, being transparent about your business model and more.
- Author: Florencia Luján
- Date: 08/30/2021
- Reading time: Under 5 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: Spanish
How NFTs Could Lead to A Serious Business Opportunity for News OrganizationsRecommended on the NPA Slack
The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.
David Cohn
08/16/2021
How NFTs Could Lead to A Serious Business Opportunity for News Organizations Recommended on the NPA Slack
The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.
- Author: David Cohn
- Date: 08/16/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Reports
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
“White audiences who will pay” is still metro newspapers’ survival strategyRecommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
Nikki Usher
07/21/2021
“White audiences who will pay” is still metro newspapers’ survival strategy Recommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
- Author: Nikki Usher
- Date: 07/21/2021
- Reading time: From 6 to 10 minutes
- Source: NiemanLab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
06/21/2021
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
- Author: Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
- Date: 06/21/2021
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Intermediate
- Type: Lecture
- Theme: Audience Engagement & Listening
- Language: English
9 subscriber retention strategiesRecommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
Jeff Sonderman and Gwen Vargo
03/22/2021
9 subscriber retention strategies Recommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
- Author: Jeff Sonderman and Gwen Vargo
- Date: 03/22/2021
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: Regional
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
03/16/2021
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
- Date: 03/16/2021
- Reading time: Under 5 minutes
- Source: Énois
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Spanish
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Portuguese
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How do audiences really ‘engage’ with news?Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
Jacob L. Nelson
12/17/2019
How do audiences really ‘engage’ with news? Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
- Author: Jacob L. Nelson
- Date: 12/17/2019
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Spanish
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
The billionaire's typewriterRecommended on the NPA Slack
The author offers a critique of the design decisions of Medium, specific the ones related to how articles are displayed, and the options offered to writers when publishing their pieces.
Matthew Butterick
03/29/2019
The billionaire's typewriter Recommended on the NPA Slack
The author offers a critique of the design decisions of Medium, specific the ones related to how articles are displayed, and the options offered to writers when publishing their pieces.
- Author: Matthew Butterick
- Date: 03/29/2019
- Reading time: From 11 to 20 minutes
- Source: Practical Typography
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
What it takes to shift a news organization to reader revenueRecommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
Damon Kiesow
10/02/2018
What it takes to shift a news organization to reader revenue Recommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
- Author: Damon Kiesow
- Date: 10/02/2018
- Reading time: Under 5 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
Teun Gautier
04/12/2018
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
- Author: Teun Gautier
- Date: 04/12/2018
- Reading time: From 21 to 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Business Models & Monetization
- Language: English
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
10/06/2017
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 10/06/2017
- Reading time: Over 40 minutes
- Source: Farol Jornalismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
08/09/2017
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 08/09/2017
- Reading time: From 21 to 40 minutes
- Source: Whither News
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.
Rafael Sbarai
05/02/2017
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.
- Author: Rafael Sbarai
- Date: 05/02/2017
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
The rise of the Journalist Product Manager
An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.
Marcelo Fontoura
04/11/2016
The rise of the Journalist Product Manager
An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.
- Author: Marcelo Fontoura
- Date: 04/11/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
