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How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
Ben Dejarnette
12/28/2021
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
- Author: Ben Dejarnette
- Date: 12/28/2021
- Reading time: From 6 to 10 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpretRecommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
Caitlin Petre
12/08/2021
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpret Recommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
- Author: Caitlin Petre
- Date: 12/08/2021
- Reading time: From 21 to 40 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Technology
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Spanish
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Portuguese
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Spanish
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
John Doerr
04/10/2018
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
- Author: John Doerr
- Date: 04/10/2018
- Reading time: From 11 to 20 minutes
- Source: TED conference
- Scale: N/A
- Level of complexity: Beginner
- Type: Lecture
- Theme: Product Strategy
- Language: English
