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Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
