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How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
07/19/2022
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
- Date: 07/19/2022
- Reading time: From 11 to 20 minutes
- Source: Piano
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
Ismael Nafría
06/25/2022
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
- Author: Ismael Nafría
- Date: 06/25/2022
- Reading time: From 6 to 10 minutes
- Source: Tendenci@s
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: Spanish
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Le récit de l’aventure produit derrière Le Monde in EnglishRecommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
05/22/2022
Le récit de l’aventure produit derrière Le Monde in English Recommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
- Date: 05/22/2022
- Reading time: From 6 to 10 minutes
- Source: Le Ticket
- Scale: International
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: French
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
Simon Owens
05/11/2022
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
- Author: Simon Owens
- Date: 05/11/2022
- Reading time: From 6 to 10 minutes
- Source: Simon Owens's Media Newsletter
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
Sara Guaglione
04/29/2022
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
- Author: Sara Guaglione
- Date: 04/29/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
Joseph Lichterman
03/01/2022
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
- Author: Joseph Lichterman
- Date: 03/01/2022
- Reading time: From 11 to 20 minutes
- Source: Lenfest Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Webinar
- Theme: Business Models & Monetization
- Language: English
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
Utkarsh Arora
02/14/2022
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
- Author: Utkarsh Arora
- Date: 02/14/2022
- Reading time: From 6 to 10 minutes
- Source: International News Media Association (INMA)
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Content Audits and Centering Audience
This free, quick, self-guided Poynter course has "actionable resources and ideas you can apply to your newsroom, no matter your role in the organization." The course utilizes four case studies from Chicago newsrooms (Chicago Sun-Times, WGN-TV, Associate Press - Midwest Bureau, and Chicago Tribune) to illustrate how to leverage content audits to make inclusivity part of story workflow and grow subscribers from underserved communities.
Kathy Lu (instructor)
12/01/2021
Content Audits and Centering Audience
This free, quick, self-guided Poynter course has "actionable resources and ideas you can apply to your newsroom, no matter your role in the organization." The course utilizes four case studies from Chicago newsrooms (Chicago Sun-Times, WGN-TV, Associate Press - Midwest Bureau, and Chicago Tribune) to illustrate how to leverage content audits to make inclusivity part of story workflow and grow subscribers from underserved communities.
- Author: Kathy Lu (instructor)
- Date: 12/01/2021
- Reading time: Over 40 minutes
- Source: Poynter
- Scale: Local
- Level of complexity: Intermediate
- Type: Course
- Theme: Audience Engagement & Listening
- Language: English
Inflection Point InternationalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Inflection Point International Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Punto de Inflexión InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Punto de Inflexión Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Spanish
Ponto de Inflexão InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Ponto de Inflexão Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Portuguese
What’s Next for Creator Platforms? Learning to SellRecommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
Nathan Baschez
10/28/2021
What’s Next for Creator Platforms? Learning to Sell Recommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
- Author: Nathan Baschez
- Date: 10/28/2021
- Reading time: From 11 to 20 minutes
- Source: Future.com
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
10/07/2021
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
- Date: 10/07/2021
- Reading time: Under 5 minutes
- Source: Laboratorio de Periodismo
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Spanish
How news publishers are turning casual, infrequent readers into paying subscribersRecommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
Sarah Scire
10/05/2021
How news publishers are turning casual, infrequent readers into paying subscribers Recommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
- Author: Sarah Scire
- Date: 10/05/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
New York Times’ digital strategy laid the foundation for its product strategyRecommended on the NPA Slack
How The New York Times digital-first strategy, which started around 2006, became a success -- a benchmark measured by more digital subscribers than print as of 2021. The process of aggressively pursuing digital subscriptions led to new journalistic efforts, new product features, and new revenue capabilities.
Paula Felps
07/26/2021
New York Times’ digital strategy laid the foundation for its product strategy Recommended on the NPA Slack
How The New York Times digital-first strategy, which started around 2006, became a success -- a benchmark measured by more digital subscribers than print as of 2021. The process of aggressively pursuing digital subscriptions led to new journalistic efforts, new product features, and new revenue capabilities.
- Author: Paula Felps
- Date: 07/26/2021
- Reading time: From 6 to 10 minutes
- Source: International News Media Association
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
“White audiences who will pay” is still metro newspapers’ survival strategyRecommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
Nikki Usher
07/21/2021
“White audiences who will pay” is still metro newspapers’ survival strategy Recommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
- Author: Nikki Usher
- Date: 07/21/2021
- Reading time: From 6 to 10 minutes
- Source: NiemanLab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
9 subscriber retention strategiesRecommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
Jeff Sonderman and Gwen Vargo
03/22/2021
9 subscriber retention strategies Recommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
- Author: Jeff Sonderman and Gwen Vargo
- Date: 03/22/2021
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: Regional
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Portuguese
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Spanish
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Spanish
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
