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Planning for effective product researchNPA Original Content
Product research is vital for including the user's perspective in a product. But how do you establish objectives in order to do this? In this guide from the NPA Product Kit series, you’ll learn how to draft a research goal and create a research brief that outlines how to collect the data you need.
Ariel Zirulnick
12/14/2022
Planning for effective product research NPA Original Content
Product research is vital for including the user's perspective in a product. But how do you establish objectives in order to do this? In this guide from the NPA Product Kit series, you’ll learn how to draft a research goal and create a research brief that outlines how to collect the data you need.
- Author: Ariel Zirulnick
- Date: 12/14/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Design
- Language: English
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
11/03/2022
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 11/03/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/27/2022
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/27/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Peter Houston
07/13/2022
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
- Author: Peter Houston
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimentoNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimento NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Making research and experimentation part of your development processNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Making research and experimentation part of your development process NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Definiendo la misión y la visión de su productoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definiendo la misión y la visión de su producto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
Defining your product mission and visionNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Defining your product mission and vision NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Comprender el ciclo de vida del desarrollo de productosNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Comprender el ciclo de vida del desarrollo de productos NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Definindo a missão e a visão do seu produtoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definindo a missão e a visão do seu produto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
Compreendendo o ciclo de vida do desenvolvimento do produtoNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Compreendendo o ciclo de vida do desenvolvimento do produto NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Hacer que la investigación y la experimentación sean parte de su proceso de desarrolloNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Hacer que la investigación y la experimentación sean parte de su proceso de desarrollo NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Understanding the product development lifecycleNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Understanding the product development lifecycle NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Le récit de l’aventure produit derrière Le Monde in EnglishRecommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
05/22/2022
Le récit de l’aventure produit derrière Le Monde in English Recommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
- Date: 05/22/2022
- Reading time: From 6 to 10 minutes
- Source: Le Ticket
- Scale: International
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: French
If Tech Fails to Design for the Most Vulnerable, It Fails Us AllRecommended on the NPA Slack
Product are generally built around the so-called typical user. However, there is a strong argument, advanced by the text, to focus desig on vulnerable and/or marginalized people. The author remembers recent cases where such a treatment was important.
Afsaneh Rigot
05/15/2022
If Tech Fails to Design for the Most Vulnerable, It Fails Us All Recommended on the NPA Slack
Product are generally built around the so-called typical user. However, there is a strong argument, advanced by the text, to focus desig on vulnerable and/or marginalized people. The author remembers recent cases where such a treatment was important.
- Author: Afsaneh Rigot
- Date: 05/15/2022
- Reading time: From 11 to 20 minutes
- Source: Wired
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Design From the MarginsRecommended on the NPA Slack
This short article summarizes the report Design From the Margins, which defends that design processes should be centered on the people most marginalized and impacted by a product/company. The report aims to input a social vision to design.
Afsaneh Rigot
05/13/2022
Design From the Margins Recommended on the NPA Slack
This short article summarizes the report Design From the Margins, which defends that design processes should be centered on the people most marginalized and impacted by a product/company. The report aims to input a social vision to design.
- Author: Afsaneh Rigot
- Date: 05/13/2022
- Reading time: From 6 to 10 minutes
- Source: Harvard Kennedy School Belfer Center for Science and International Affairs
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
20 Things I've Learned as a Systems (Over) ThinkerRecommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
John Cutler
04/30/2022
20 Things I've Learned as a Systems (Over) Thinker Recommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
- Author: John Cutler
- Date: 04/30/2022
- Reading time: Under 5 minutes
- Source: The Beautiful Mess Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
India Bouquerel, Douglas McGray
04/08/2022
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
- Author: India Bouquerel, Douglas McGray
- Date: 04/08/2022
- Reading time: Over 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Beginner
- Type: Lecture
- Theme: Technology
- Language: English
Product - It’s about the contentRecommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
Brian Morrissey
04/06/2022
Product - It’s about the content Recommended on the NPA Slack
The article is an introduction to how the product position sits in news organizations, taking into account the historical divide between "church and state" in newsrooms. The piece also explores the historical aspect of how the industry came to recognize the product role and its importance.
- Author: Brian Morrissey
- Date: 04/06/2022
- Reading time: From 6 to 10 minutes
- Source: The Rebooting Substack
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
Lauren Harris
03/04/2022
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
- Author: Lauren Harris
- Date: 03/04/2022
- Reading time: Under 5 minutes
- Source: Columbia Journalism Review
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Product Discovery: o que é, importância e como fazer
A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.
01/20/2022
Product Discovery: o que é, importância e como fazer
A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.
- Date: 01/20/2022
- Reading time: From 6 to 10 minutes
- Source: PM3
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Design
- Language: Portuguese
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
Emily Goligoski
01/18/2022
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
- Author: Emily Goligoski
- Date: 01/18/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
The Roaring 20s of digital publishing
The media landscape is always changing — but now it appears we are entering a fast and furious cycle of media innovation. The Substack boom and takeoff of new news startups are just the tip of the iceberg in media innovation.
Brian Morrissey
01/12/2022
The Roaring 20s of digital publishing
The media landscape is always changing — but now it appears we are entering a fast and furious cycle of media innovation. The Substack boom and takeoff of new news startups are just the tip of the iceberg in media innovation.
- Author: Brian Morrissey
- Date: 01/12/2022
- Reading time: From 6 to 10 minutes
- Source: The Rebooting
- Scale: Global
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
RICE Scoring ModelRecommended on the NPA Slack
The article describes the RICE scoring model, a methodology to help product professionals on how to prioritize products, features and initiatives when building a roadmap.
01/01/2022
RICE Scoring Model Recommended on the NPA Slack
The article describes the RICE scoring model, a methodology to help product professionals on how to prioritize products, features and initiatives when building a roadmap.
- Date: 01/01/2022
- Reading time: From 6 to 10 minutes
- Source: ProductPlan
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
10 Product Management books that are not (directly) about product management
Sometimes the best product management books aren't necessarily about the profession. Here are 10 reads to provide a more holistic approach to product management, workplace culture and operations, and how we work and think across disciplines to solve problems with product.
Damon Kiesow
12/29/2021
10 Product Management books that are not (directly) about product management
Sometimes the best product management books aren't necessarily about the profession. Here are 10 reads to provide a more holistic approach to product management, workplace culture and operations, and how we work and think across disciplines to solve problems with product.
- Author: Damon Kiesow
- Date: 12/29/2021
- Reading time: Under 5 minutes
- Source: Kiesow 10.2
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
O desafio de escolher inovar
This article discusses why and how to develop an innovation culture, based on the experience of the Brazilian media company JOTA. It also describes some of the routines that contribute to it, such as agile cerimonies.
Sérgio Cardoso
11/17/2021
O desafio de escolher inovar
This article discusses why and how to develop an innovation culture, based on the experience of the Brazilian media company JOTA. It also describes some of the routines that contribute to it, such as agile cerimonies.
- Author: Sérgio Cardoso
- Date: 11/17/2021
- Reading time: Under 5 minutes
- Source: Por Dentro do Jota
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
A retrospective on a decade of innovationsRecommended on the NPA Slack
The Guardian’s digital team ran a retrospective over an entire decade to understand how they’ve innovated in the past. This serves as a great case study with learnings for other news organizations.
Simon Hildrew
10/29/2021
A retrospective on a decade of innovations Recommended on the NPA Slack
The Guardian’s digital team ran a retrospective over an entire decade to understand how they’ve innovated in the past. This serves as a great case study with learnings for other news organizations.
- Author: Simon Hildrew
- Date: 10/29/2021
- Reading time: From 6 to 10 minutes
- Source: The Guardian
- Scale: Global
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
What’s Next for Creator Platforms? Learning to SellRecommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
Nathan Baschez
10/28/2021
What’s Next for Creator Platforms? Learning to Sell Recommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
- Author: Nathan Baschez
- Date: 10/28/2021
- Reading time: From 11 to 20 minutes
- Source: Future.com
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How Twitter Applied the “Jobs to Be Done” Approach to StrategyRecommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
David S. Duncan and Brian Hindo
10/06/2021
How Twitter Applied the “Jobs to Be Done” Approach to Strategy Recommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
- Author: David S. Duncan and Brian Hindo
- Date: 10/06/2021
- Reading time: From 11 to 20 minutes
- Source: Harvard Business Review
- Scale: Global
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One.Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
Lisa Heyamoto
10/05/2021
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One. Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
- Author: Lisa Heyamoto
- Date: 10/05/2021
- Reading time: From 11 to 20 minutes
- Source: Let's Gather
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
PropulsorioNPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
Maxi De Rito and Felicitas Carrique
09/14/2021
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
Propulsorio NPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
- Author: Maxi De Rito and Felicitas Carrique
- Date: 09/14/2021
- Reading time: Over 40 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
Paty Gomes
08/23/2021
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
- Author: Paty Gomes
- Date: 08/23/2021
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Beginner
- Type: Course
- Theme: Product Strategy
- Language: Portuguese
Data Is More than Numbers: Why Qualitative Data Isn’t Just OpinionsRecommended on the NPA Slack
Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.
Page Laubheimer
08/01/2021
Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions Recommended on the NPA Slack
Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.
- Author: Page Laubheimer
- Date: 08/01/2021
- Reading time: From 11 to 20 minutes
- Source: Nielsen Norman Group
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Discovery vs. DesignRecommended on the NPA Slack
The article addresses the question: “Does the concept of product discovery even apply to feature teams?” A feature team, unlike a product team, is oriented towards execution, delivery and development.
Marty Cagan
07/09/2021
Discovery vs. Design Recommended on the NPA Slack
The article addresses the question: “Does the concept of product discovery even apply to feature teams?” A feature team, unlike a product team, is oriented towards execution, delivery and development.
- Author: Marty Cagan
- Date: 07/09/2021
- Reading time: Under 5 minutes
- Source: Silicon Valley Product Group
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Leadership & People Management
- Language: English
5 approaches publishers use to kick off product innovation
As more publishers become attuned to product thinking in newsrooms, many are struggling to identify how best to position their existing products and how to innovate and iterate. This guide for kicking off product innovation offers a simple step-by-step process for aligning your team on why and how to innovate to reach organizational goals.
Matthew Lynes
06/03/2021
5 approaches publishers use to kick off product innovation
As more publishers become attuned to product thinking in newsrooms, many are struggling to identify how best to position their existing products and how to innovate and iterate. This guide for kicking off product innovation offers a simple step-by-step process for aligning your team on why and how to innovate to reach organizational goals.
- Author: Matthew Lynes
- Date: 06/03/2021
- Reading time: From 6 to 10 minutes
- Source: Twipe Digital Publishing
- Scale: Global
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
How Newsday Launched Community News Alerts on Mobile. A Case Study in Product Thinking
This case study shows how Newsday came up with ideas on 'notifications in the future' to make their app interact more with their community by using product thinking methods.
Ryan Restivo
11/11/2020
How Newsday Launched Community News Alerts on Mobile. A Case Study in Product Thinking
This case study shows how Newsday came up with ideas on 'notifications in the future' to make their app interact more with their community by using product thinking methods.
- Author: Ryan Restivo
- Date: 11/11/2020
- Reading time: From 6 to 10 minutes
- Source: Knightlab
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
WAN-IFRA Trends in Newsrooms: Media Labs
This report reflects the increasing establishment of media labs, worldwide, to help solve some of the pressing problems facing newsrooms and media organisations. It will provide guidance to anyone considering setting up a lab and an insight into some of the outputs achieved. The report is based on four years of research on Media Labs conducted by a range of partners. Supported by WAN-IFRA’s Global Alliance for Media Innovation, this investigation was produced by a core research team from PUCRS and UCLan.
Ana Cecilia Bisso Nunes and John Mills
11/18/2019
WAN-IFRA Trends in Newsrooms: Media Labs
This report reflects the increasing establishment of media labs, worldwide, to help solve some of the pressing problems facing newsrooms and media organisations. It will provide guidance to anyone considering setting up a lab and an insight into some of the outputs achieved. The report is based on four years of research on Media Labs conducted by a range of partners. Supported by WAN-IFRA’s Global Alliance for Media Innovation, this investigation was produced by a core research team from PUCRS and UCLan.
- Author: Ana Cecilia Bisso Nunes and John Mills
- Date: 11/18/2019
- Reading time: Over 40 minutes
- Source: World Association of News Publishers (WAN-IFRA)
- Scale: Global
- Level of complexity: Beginner
- Type: Other
- Theme: Product Design
- Language: English
The book of collaboration: handoff edition
In a design process, it's important for designers and developers to keep communicating. This e-books provides you with tips and insights on managing a multidisciplinary collaboration.
Naomi Frances and Jarrod Drysdale
05/01/2019
The book of collaboration: handoff edition
In a design process, it's important for designers and developers to keep communicating. This e-books provides you with tips and insights on managing a multidisciplinary collaboration.
- Author: Naomi Frances and Jarrod Drysdale
- Date: 05/01/2019
- Reading time: From 11 to 20 minutes
- Source: Marvel
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Product Design
- Language: English
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Building Products
Julie Zhuo makes a list of the tasks that a Product Manager must follow and the questions that must be asked in the process of generating a digital product.
Julie Zhuo
06/02/2016
Building Products
Julie Zhuo makes a list of the tasks that a Product Manager must follow and the questions that must be asked in the process of generating a digital product.
- Author: Julie Zhuo
- Date: 06/02/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Start-up thinking for journalists & newsrooms
This session from Ezra Eeman, Change Director at Mediahuis, gives examples and methods to learn how to build news products and provides strategies to rethink journalistic processes. It's a framework to change the newsroom by thinking of audience needs.
Ezra Eeman
04/08/2016
Start-up thinking for journalists & newsrooms
This session from Ezra Eeman, Change Director at Mediahuis, gives examples and methods to learn how to build news products and provides strategies to rethink journalistic processes. It's a framework to change the newsroom by thinking of audience needs.
- Author: Ezra Eeman
- Date: 04/08/2016
- Reading time: Over 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Product Design
- Language: English
The Field Guide to Human-Centered Design
The best step-by-step guide to get familiar with human-centered design and start solving problems like designers do: thinking about the people that are going to use the product.
03/01/2015
The Field Guide to Human-Centered Design
The best step-by-step guide to get familiar with human-centered design and start solving problems like designers do: thinking about the people that are going to use the product.
- Date: 03/01/2015
- Reading time: Over 40 minutes
- Source: IDEO
- Scale: International
- Level of complexity: Beginner
- Type: Ebook
- Theme: Fundamentals of Product Thinking
- Language: English
