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Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.
Carla Nudel
11/21/2023
Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.
- Author: Carla Nudel
- Date: 11/21/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
How Documented incorporated audience needs into product researchNPA Original Content
The Documented team was doing stellar work with the mission of breaking the cycle of extractive reporting on immigration, but they knew they wouldn’t be effective if their target audience wasn’t reading their work. This case study explores how Documented approached user research to understand the needs of its audience and ensure that their mission-critical work was designed to serve New York City immigrants, not just report about them.
Ankita Mukhopadhyay
07/31/2023
How Documented incorporated audience needs into product research NPA Original Content
The Documented team was doing stellar work with the mission of breaking the cycle of extractive reporting on immigration, but they knew they wouldn’t be effective if their target audience wasn’t reading their work. This case study explores how Documented approached user research to understand the needs of its audience and ensure that their mission-critical work was designed to serve New York City immigrants, not just report about them.
- Author: Ankita Mukhopadhyay
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Bringing our writers to the forefront of our search experienceRecommended on the NPA Slack
In this article, The Atlantic explains how they improved their search experience by elevating their writers to the forefront. By implementing a new tagging system, users can now easily find articles by their favorite writers, and writers are able to gain more visibility and recognition for their work. The Atlantic believes that this strategy will lead to better engagement and a more loyal audience.
Niya Watkins
06/01/2023
Bringing our writers to the forefront of our search experience Recommended on the NPA Slack
In this article, The Atlantic explains how they improved their search experience by elevating their writers to the forefront. By implementing a new tagging system, users can now easily find articles by their favorite writers, and writers are able to gain more visibility and recognition for their work. The Atlantic believes that this strategy will lead to better engagement and a more loyal audience.
- Author: Niya Watkins
- Date: 06/01/2023
- Reading time: Under 5 minutes
- Source: building.theatlantic.com
- Level of complexity: Intermediate
- Type: Article
- Theme: Technology
- Language: English
Vocento e o lançamento da RelevoRecommended on the NPA SlackNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento e o lançamento da Relevo NPA Original ContentRecommended on the NPA Slack
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: Portuguese
Vocento and the launch of RelevoNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento and the launch of Relevo NPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Reading time: From 21 to 40 minutes
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
Ted Gioia
12/28/2022
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
- Author: Ted Gioia
- Date: 12/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Honest Broker
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
11/03/2022
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 11/03/2022
- Reading time: Under 5 minutes
- Source: Coral Project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
10/27/2022
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Taylor Lorenz
07/27/2022
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
- Author: Taylor Lorenz
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: The Washington Post
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Is This The Right Word? Word Choice Flowchart
Words matter — in our profession, especially. So it's important that journalists choose their words thoughtfully. But language can be tricky by its very nature since it's a "living" thing: A term that was accepted or even preferred at one time can fall out of favor as our language around a concept evolves. Reframe, an initiative of Resolve Philly, created a helpful flowchart to guide journalists' thinking on how to choose their words.
07/26/2022
Is This The Right Word? Word Choice Flowchart
Words matter — in our profession, especially. So it's important that journalists choose their words thoughtfully. But language can be tricky by its very nature since it's a "living" thing: A term that was accepted or even preferred at one time can fall out of favor as our language around a concept evolves. Reframe, an initiative of Resolve Philly, created a helpful flowchart to guide journalists' thinking on how to choose their words.
- Date: 07/26/2022
- Reading time: Under 5 minutes
- Source: Reframe/Resolve Philly
- Scale: Hyperlocal
- Level of complexity: Beginner
- Type: Tool
- Theme: Diversity & Inclusion
- Language: English
Delivering People: Media make audiences, not contentRecommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Daniel Joseph
07/25/2022
Delivering People: Media make audiences, not content Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
- Author: Daniel Joseph
- Date: 07/25/2022
- Reading time: From 11 to 20 minutes
- Source: Real Life Mag
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Amanda Natividad
07/25/2022
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
- Author: Amanda Natividad
- Date: 07/25/2022
- Reading time: From 6 to 10 minutes
- Source: Sparktoro
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
Cole Goins
07/20/2022
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
- Author: Cole Goins
- Date: 07/20/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism + Design
- Scale: Hyperlocal
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Peter Houston
07/13/2022
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
- Author: Peter Houston
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Language, PleaseRecommended on the NPA Slack
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
07/13/2022
Language, Please Recommended on the NPA Slack
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Vox Media
- Level of complexity: Beginner
- Type: Guide
- Theme: Diversity & Inclusion
- Language: English
Making research and experimentation part of your development processNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Making research and experimentation part of your development process NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Hacer que la investigación y la experimentación sean parte de su proceso de desarrolloNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Hacer que la investigación y la experimentación sean parte de su proceso de desarrollo NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Using research results in decision-makingNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
Using research results in decision-making NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
A utilização dos resultados de pesquisa na tomada de decisõesNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
A utilização dos resultados de pesquisa na tomada de decisões NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Uso de los resultados de la investigación en la toma de decisionesNPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
Khalil Cassimally
07/05/2022
Uso de los resultados de la investigación en la toma de decisiones NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Introdução à pesquisa de produtosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Introdução à pesquisa de produtos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Getting started with product researchNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Getting started with product research NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimentoNPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Stephanie Ho
07/05/2022
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimento NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Primeros pasos con la investigación de productosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Primeros pasos con la investigación de productos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
Ismael Nafría
06/25/2022
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
- Author: Ismael Nafría
- Date: 06/25/2022
- Reading time: From 6 to 10 minutes
- Source: Tendenci@s
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: Spanish
Why the Los Angeles Times is investing in a social media content creation teamRecommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
Sara Guaglione
06/16/2022
Why the Los Angeles Times is investing in a social media content creation team Recommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
- Author: Sara Guaglione
- Date: 06/16/2022
- Reading time: From 6 to 10 minutes
- Source: DigiDay
- Scale: Regional
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
Laura Hazard Owen
06/08/2022
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
- Author: Laura Hazard Owen
- Date: 06/08/2022
- Reading time: From 11 to 20 minutes
- Source: NiemanLab
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
Penny Riordan
05/17/2022
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
- Author: Penny Riordan
- Date: 05/17/2022
- Reading time: From 6 to 10 minutes
- Source: Local Media Association
- Scale: Local
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
05/08/2022
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 05/08/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Spanish
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
20 Things I've Learned as a Systems (Over) ThinkerRecommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
John Cutler
04/30/2022
20 Things I've Learned as a Systems (Over) Thinker Recommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
- Author: John Cutler
- Date: 04/30/2022
- Reading time: Under 5 minutes
- Source: The Beautiful Mess Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/18/2022
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/18/2022
- Reading time: Under 5 minutes
- Source: IJNet
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Portuguese
Soluções de produto para aumentar a confiança no jornalismo
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
Lidia Capitani
04/08/2022
Soluções de produto para aumentar a confiança no jornalismo
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
- Author: Lidia Capitani
- Date: 04/08/2022
- Reading time: From 11 to 20 minutes
- Source: Methodo.lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Audience Engagement & Listening
- Language: Portuguese
Producto vs. confianza en el periodismo: propuestas de soluciones
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
Lidia Capitani
04/08/2022
Producto vs. confianza en el periodismo: propuestas de soluciones
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
- Author: Lidia Capitani
- Date: 04/08/2022
- Reading time: From 11 to 20 minutes
- Source: Methodo.lab en Español
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Audience Engagement & Listening
- Language: Spanish
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/04/2022
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/04/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Ensinando metodologias de produto na redaçãoNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Ensinando metodologias de produto na redação NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Enseñar metodología de Producto en la redacciónNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Enseñar metodología de Producto en la redacción NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Teaching product methods in the newsroomNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Teaching product methods in the newsroom NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Eight community engagement lessons from the last European refugee crisis (and how we can do better this time)Recommended on the NPA Slack
This article explains how teams can incorporate the lessons from the last European refugee crisis, taking into account their perspectives and information needs.
Alex Horowitz
03/17/2022
Eight community engagement lessons from the last European refugee crisis (and how we can do better this time) Recommended on the NPA Slack
This article explains how teams can incorporate the lessons from the last European refugee crisis, taking into account their perspectives and information needs.
- Author: Alex Horowitz
- Date: 03/17/2022
- Reading time: From 11 to 20 minutes
- Source: CDAC Network
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
Chris Moran, Head of Editorial Innovation from The Guardian, explains how he and his team have shaped the newspaper’s live blog to meet users’ needs when covering breaking news on Ukraine.
Eduardo Suárez
02/28/2022
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
Chris Moran, Head of Editorial Innovation from The Guardian, explains how he and his team have shaped the newspaper’s live blog to meet users’ needs when covering breaking news on Ukraine.
- Author: Eduardo Suárez
- Date: 02/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Reuters Institute for the Study of Journalism
- Scale: Global
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
Emily Goligoski
01/18/2022
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
Emily Goligoski, executive director of audience research at The Atlantic, tells how they did extensive user research to learn more about the publication's audience and generate new ideas for the site.
- Author: Emily Goligoski
- Date: 01/18/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How to make solution journalism a part of a news outlet's DNA
Nigeria Health Watch was the pioneer when it comes to solutions journalism to cover health and the pandemic. Director Vivianne Ihekweazu spoke in this webinar about their learnings and offered tips for newsrooms to incorporate solutions journalism in their reporting.
Devin Windelspecht
11/17/2021
How to make solution journalism a part of a news outlet's DNA
Nigeria Health Watch was the pioneer when it comes to solutions journalism to cover health and the pandemic. Director Vivianne Ihekweazu spoke in this webinar about their learnings and offered tips for newsrooms to incorporate solutions journalism in their reporting.
- Author: Devin Windelspecht
- Date: 11/17/2021
- Reading time: Over 40 minutes
- Source: International Center for Journalists
- Scale: National
- Level of complexity: Beginner
- Type: Webinar
- Theme: Other
- Language: English
Why the New York Times Should be TokenizedRecommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
Jihad Esmail and Joey DeBruin
10/07/2021
Why the New York Times Should be Tokenized Recommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
- Author: Jihad Esmail and Joey DeBruin
- Date: 10/07/2021
- Reading time: From 6 to 10 minutes
- Source: Forefront
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How news publishers are turning casual, infrequent readers into paying subscribersRecommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
Sarah Scire
10/05/2021
How news publishers are turning casual, infrequent readers into paying subscribers Recommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
- Author: Sarah Scire
- Date: 10/05/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.
10/05/2021
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.
- Date: 10/05/2021
- Reading time: From 6 to 10 minutes
- Source: Laboratorio de Periodismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One.Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
Lisa Heyamoto
10/05/2021
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One. Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
- Author: Lisa Heyamoto
- Date: 10/05/2021
- Reading time: From 11 to 20 minutes
- Source: Let's Gather
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
PropulsorioNPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
Maxi De Rito and Felicitas Carrique
09/14/2021
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
Propulsorio NPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
- Author: Maxi De Rito and Felicitas Carrique
- Date: 09/14/2021
- Reading time: Over 40 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
Kati Erwert and Danny Gawlowski
08/02/2021
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
- Author: Kati Erwert and Danny Gawlowski
- Date: 08/02/2021
- Reading time: From 6 to 10 minutes
- Source: Better News
- Scale: Local
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
Let's talk about innovative journalism
This article describes how the "bright, shiny things" mislead journalists on how to be innovative. The innovation in journalism is about audience-centric motivation and enriching experiences by creating news habits.
Em Kuntze
04/14/2021
Let's talk about innovative journalism
This article describes how the "bright, shiny things" mislead journalists on how to be innovative. The innovation in journalism is about audience-centric motivation and enriching experiences by creating news habits.
- Author: Em Kuntze
- Date: 04/14/2021
- Reading time: From 6 to 10 minutes
- Source: Smartocto
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Scale Was the God That FailedRecommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
Josh Marshall
04/02/2021
Scale Was the God That Failed Recommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
- Author: Josh Marshall
- Date: 04/02/2021
- Reading time: From 6 to 10 minutes
- Source: The Atlantic
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
The Nag Metric
A call-to-action is fundamental. Product professionals want people to do something, but how can one make them do it? Not only with a nice looking button, or a gift. An important question is: will you nag them? This newsletter from Julie Zhuo helps to analyze if your CTA is annoyingly or not.
Julia Zhuo
04/30/2020
The Nag Metric
A call-to-action is fundamental. Product professionals want people to do something, but how can one make them do it? Not only with a nice looking button, or a gift. An important question is: will you nag them? This newsletter from Julie Zhuo helps to analyze if your CTA is annoyingly or not.
- Author: Julia Zhuo
- Date: 04/30/2020
- Reading time: From 6 to 10 minutes
- Source: The Looking Glass
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Design
- Language: English
How do audiences really ‘engage’ with news?Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
Jacob L. Nelson
12/17/2019
How do audiences really ‘engage’ with news? Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
- Author: Jacob L. Nelson
- Date: 12/17/2019
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
Jacob Granger
12/02/2019
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
- Author: Jacob Granger
- Date: 12/02/2019
- Reading time: From 6 to 10 minutes
- Source: Journalism.co.uk
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
Kellen Henry, Becky Pallack
09/11/2019
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
- Author: Kellen Henry, Becky Pallack
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: N/A
- Level of complexity: Intermediate
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Spanish
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
10/06/2017
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 10/06/2017
- Reading time: Over 40 minutes
- Source: Farol Jornalismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
08/09/2017
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 08/09/2017
- Reading time: From 21 to 40 minutes
- Source: Whither News
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
07/10/2017
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 07/10/2017
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.
Ariel Zirulnick
06/01/2017
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.
- Author: Ariel Zirulnick
- Date: 06/01/2017
- Reading time: From 11 to 20 minutes
- Source: Membership Puzzle Project
- Type: Other
- Theme: Audience Engagement & Listening
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
