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A Lookback at The Atlantic’s Paywall LaunchNPA Original Content
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
Adriana Lacy
07/31/2023
A Lookback at The Atlantic’s Paywall Launch NPA Original Content
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
- Author: Adriana Lacy
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
07/19/2022
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
- Date: 07/19/2022
- Reading time: From 11 to 20 minutes
- Source: Piano
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
Ismael Nafría
06/25/2022
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
- Author: Ismael Nafría
- Date: 06/25/2022
- Reading time: From 6 to 10 minutes
- Source: Tendenci@s
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: Spanish
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
Laura Oliver
05/26/2022
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
- Author: Laura Oliver
- Date: 05/26/2022
- Reading time: From 11 to 20 minutes
- Source: Reuters Institute for the Study of Journalism
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
Simon Owens
05/11/2022
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
- Author: Simon Owens
- Date: 05/11/2022
- Reading time: From 6 to 10 minutes
- Source: Simon Owens's Media Newsletter
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
Utkarsh Arora
02/14/2022
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
- Author: Utkarsh Arora
- Date: 02/14/2022
- Reading time: From 6 to 10 minutes
- Source: International News Media Association (INMA)
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
Jessie Willms & Shelby Blackley
01/23/2022
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
- Author: Jessie Willms & Shelby Blackley
- Date: 01/23/2022
- Reading time: Under 5 minutes
- Source: WTF is SEO?
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
What it takes to shift a news organization to reader revenueRecommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
Damon Kiesow
10/02/2018
What it takes to shift a news organization to reader revenue Recommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
- Author: Damon Kiesow
- Date: 10/02/2018
- Reading time: Under 5 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
Teun Gautier
04/12/2018
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
- Author: Teun Gautier
- Date: 04/12/2018
- Reading time: From 21 to 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Business Models & Monetization
- Language: English
