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SWOT Analysis: Examples and Templates [2023] • AsanaRecommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
02/24/2024
SWOT Analysis: Examples and Templates [2023] • Asana Recommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
- Date: 02/24/2024
- Reading time: From 6 to 10 minutes
- Source: asana.com
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How to Choose Planning Tools that Solve Workflow InefficienciesNPA Original Content
This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.
Shannan Bowen
02/14/2023
How to Choose Planning Tools that Solve Workflow Inefficiencies NPA Original Content
This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.
- Author: Shannan Bowen
- Date: 02/14/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticiasNPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
Luciana Cardoso
11/16/2022
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalísticoNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/16/2022
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
How to use KPIs and OKRs for a better news product strategyNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/04/2022
How to use KPIs and OKRs for a better news product strategy NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/04/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
11/03/2022
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 11/03/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/27/2022
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/27/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Defining your product mission and visionNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Defining your product mission and vision NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Definiendo la misión y la visión de su productoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definiendo la misión y la visión de su producto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
Understanding the product development lifecycleNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Understanding the product development lifecycle NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Definindo a missão e a visão do seu produtoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definindo a missão e a visão do seu produto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
Compreendendo o ciclo de vida do desenvolvimento do produtoNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Compreendendo o ciclo de vida do desenvolvimento do produto NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Comprender el ciclo de vida del desarrollo de productosNPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Susannah Locke
07/05/2022
Comprender el ciclo de vida del desarrollo de productos NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
John Cutler
06/30/2022
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
- Author: John Cutler
- Date: 06/30/2022
- Reading time: From 6 to 10 minutes
- Source: Amplitude
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
What Is the Jobs to Be Done Framework (JTBD)?
Built In enables tech professionals "find their forward" by helping them level up their skills and find job opportunities to advance their careers. Built In's content is for professionals at every level, from the recent graduate to the mid-level IC looking to get into management to the senior manager trying to make it into the C suite.
This article is an example of one of Built In's guides, which explains the Jobs to Be Done framework. In addition to defining the framework, the guide explains its origins, its utility to different teams, how to apply it, and more.
More Built In content and resources about product management — including an overview of what product management is, what skills are necessary to succeed, job outlook, etc — can be found here: https://builtin.com/product
Jeff Link
06/28/2022
What Is the Jobs to Be Done Framework (JTBD)?
Built In enables tech professionals "find their forward" by helping them level up their skills and find job opportunities to advance their careers. Built In's content is for professionals at every level, from the recent graduate to the mid-level IC looking to get into management to the senior manager trying to make it into the C suite.
This article is an example of one of Built In's guides, which explains the Jobs to Be Done framework. In addition to defining the framework, the guide explains its origins, its utility to different teams, how to apply it, and more.
More Built In content and resources about product management — including an overview of what product management is, what skills are necessary to succeed, job outlook, etc — can be found here: https://builtin.com/product
- Author: Jeff Link
- Date: 06/28/2022
- Reading time: From 11 to 20 minutes
- Source: Built In
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Airtable Roadmap TemplateRecommended on the NPA Slack
A straight product roadmap template built in Airtable. It can be adapted for different teams, allowing for better organization and roadmapping.
Becca Aaronson
04/01/2022
Airtable Roadmap Template Recommended on the NPA Slack
A straight product roadmap template built in Airtable. It can be adapted for different teams, allowing for better organization and roadmapping.
- Author: Becca Aaronson
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: Airtable
- Scale: N/A
- Level of complexity: Intermediate
- Type: Tool
- Theme: Product Strategy
- Language: English
Elige el método de desarrollo de Producto que mejor funcione para tu equipoNPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
Paul Rissen
03/24/2022
Elige el método de desarrollo de Producto que mejor funcione para tu equipo NPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
- Author: Paul Rissen
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipeNPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
Paul Rissen
03/24/2022
Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipe NPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
- Author: Paul Rissen
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Enseñar metodología de Producto en la redacciónNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Enseñar metodología de Producto en la redacción NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
Ensinando metodologias de produto na redaçãoNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Ensinando metodologias de produto na redação NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Teaching product methods in the newsroomNPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
Adriana Lacy
03/24/2022
Teaching product methods in the newsroom NPA Original Content
Getting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in
- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Choosing the product development method that works best for your teamNPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
Paul Rissen
03/24/2022
Choosing the product development method that works best for your team NPA Original Content
This guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.
- Author: Paul Rissen
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpretRecommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
Caitlin Petre
12/08/2021
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpret Recommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
- Author: Caitlin Petre
- Date: 12/08/2021
- Reading time: From 21 to 40 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Technology
- Language: English
Ciclo de vida de um produto digital
This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.
Joaquim Torres
11/02/2021
Ciclo de vida de um produto digital
This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.
- Author: Joaquim Torres
- Date: 11/02/2021
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
How Twitter Applied the “Jobs to Be Done” Approach to StrategyRecommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
David S. Duncan and Brian Hindo
10/06/2021
How Twitter Applied the “Jobs to Be Done” Approach to Strategy Recommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
- Author: David S. Duncan and Brian Hindo
- Date: 10/06/2021
- Reading time: From 11 to 20 minutes
- Source: Harvard Business Review
- Scale: Global
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
PropulsorioNPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
Maxi De Rito and Felicitas Carrique
09/14/2021
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
Propulsorio NPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
- Author: Maxi De Rito and Felicitas Carrique
- Date: 09/14/2021
- Reading time: Over 40 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
Paty Gomes
08/23/2021
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
- Author: Paty Gomes
- Date: 08/23/2021
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Beginner
- Type: Course
- Theme: Product Strategy
- Language: Portuguese
5 approaches publishers use to kick off product innovation
As more publishers become attuned to product thinking in newsrooms, many are struggling to identify how best to position their existing products and how to innovate and iterate. This guide for kicking off product innovation offers a simple step-by-step process for aligning your team on why and how to innovate to reach organizational goals.
Matthew Lynes
06/03/2021
5 approaches publishers use to kick off product innovation
As more publishers become attuned to product thinking in newsrooms, many are struggling to identify how best to position their existing products and how to innovate and iterate. This guide for kicking off product innovation offers a simple step-by-step process for aligning your team on why and how to innovate to reach organizational goals.
- Author: Matthew Lynes
- Date: 06/03/2021
- Reading time: From 6 to 10 minutes
- Source: Twipe Digital Publishing
- Scale: Global
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
Nosso ‘JOTA Talks’ sobre Jobs-to-be-Done (JTBD)
In this video, Mariana Nascimento, Product Owner at the Brazilian company JOTA, explains what is the Jobs To Be Done theory and its applications. She also addresses the differences between job-as-activities and job-as-progress approaches and how to put them into practice.
Mariana Nascimento
05/07/2021
Nosso ‘JOTA Talks’ sobre Jobs-to-be-Done (JTBD)
In this video, Mariana Nascimento, Product Owner at the Brazilian company JOTA, explains what is the Jobs To Be Done theory and its applications. She also addresses the differences between job-as-activities and job-as-progress approaches and how to put them into practice.
- Author: Mariana Nascimento
- Date: 05/07/2021
- Reading time: Over 40 minutes
- Source: Por Dentro do Jota
- Scale: National
- Level of complexity: Beginner
- Type: Lecture
- Theme: Product Design
- Language: Portuguese
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
Alex Ivonika
02/08/2021
OKR e KPI: o que são, diferença entre eles e como usá-los nas sua empresa
This article explains the differences between KPIs and OKRs and what the two methods can be used for. It also describes how to define and implement OKRs and KPIs in a company.
- Author: Alex Ivonika
- Date: 02/08/2021
- Reading time: Under 5 minutes
- Source: Product Oversee
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
07/31/2020
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
- Date: 07/31/2020
- Reading time: Over 40 minutes
- Source: Sociedad Interamericana de Prensa
- Scale: National
- Level of complexity: Beginner
- Type: Video
- Theme: Audience Engagement & Listening
- Language: Spanish
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
Kellen Henry, Becky Pallack
09/11/2019
A balanced diet for digital products: cross-functional teams and stakeholder "Food Groups"
An audio recording of a panel at the ONA19 National Conferece discussing cross-functional management in newsrooms. To develop effective journalism products there are different 'food groups' involved: editorial, advertising, analytics, engagement, design, marketing, development etc. Newsroom leaders need to understand the different types in order to make product design in journalism work.
- Author: Kellen Henry, Becky Pallack
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: N/A
- Level of complexity: Intermediate
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
Becca Aaronson, Emma Carew Grovum, Shannan Bowen
09/11/2019
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
- Author: Becca Aaronson, Emma Carew Grovum, Shannan Bowen
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Beginner
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
Christine Schmidt
03/23/2019
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
- Author: Christine Schmidt
- Date: 03/23/2019
- Reading time: Under 5 minutes
- Source: Poder360
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
Betsy O'Donovan and Melody Kramer
03/13/2019
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
- Author: Betsy O'Donovan and Melody Kramer
- Date: 03/13/2019
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
John Doerr
04/10/2018
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
- Author: John Doerr
- Date: 04/10/2018
- Reading time: From 11 to 20 minutes
- Source: TED conference
- Scale: N/A
- Level of complexity: Beginner
- Type: Lecture
- Theme: Product Strategy
- Language: English
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
The Field Guide to Human-Centered Design
The best step-by-step guide to get familiar with human-centered design and start solving problems like designers do: thinking about the people that are going to use the product.
03/01/2015
The Field Guide to Human-Centered Design
The best step-by-step guide to get familiar with human-centered design and start solving problems like designers do: thinking about the people that are going to use the product.
- Date: 03/01/2015
- Reading time: Over 40 minutes
- Source: IDEO
- Scale: International
- Level of complexity: Beginner
- Type: Ebook
- Theme: Fundamentals of Product Thinking
- Language: English
