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5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful productsRecommended on the NPA Slack
This Twitter thread offers advice on how product managers can build technical influence.
Upasna Guatam
06/08/2023
5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful products Recommended on the NPA Slack
This Twitter thread offers advice on how product managers can build technical influence.
- Author: Upasna Guatam
- Date: 06/08/2023
- Reading time: Under 5 minutes.
- Source: twitter.com
- Level of complexity: Intermediate
- Type: Twitter thread
- Theme: Product Design
Magid-RTDNA 2022 Consumer Trust Study
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
Bill Hague, EVP, Magid
09/15/2022
Magid-RTDNA 2022 Consumer Trust Study
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
- Author: Bill Hague, EVP, Magid
- Date: 09/15/2022
- Reading time: From 11 to 20 minutes
- Source: RTDNA 2022 Annual Meeting
- Scale: Local
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Taylor Lorenz
07/27/2022
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
- Author: Taylor Lorenz
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: The Washington Post
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Amanda Natividad
07/25/2022
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
- Author: Amanda Natividad
- Date: 07/25/2022
- Reading time: From 6 to 10 minutes
- Source: Sparktoro
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJsRecommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
07/21/2022
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJs Recommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
- Author: Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
- Date: 07/21/2022
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
Mark Sternberg
07/18/2022
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
- Author: Mark Sternberg
- Date: 07/18/2022
- Reading time: Under 5 minutes
- Source: Adweek
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Facebook Gets a Facelift
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
Shirin Ghaffary and Alex Heath
07/13/2022
Facebook Gets a Facelift
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
- Author: Shirin Ghaffary and Alex Heath
- Date: 07/13/2022
- Reading time: From 21 to 40 minutes
- Source: Vox
- Scale: Global
- Level of complexity: Beginner
- Type: Podcast
- Theme: Technology
- Language: English
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
Ismael Nafría
07/13/2022
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
- Author: Ismael Nafría
- Date: 07/13/2022
- Reading time: From 11 to 20 minutes
- Source: Guardiana
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Spanish
Why the Los Angeles Times is investing in a social media content creation teamRecommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
Sara Guaglione
06/16/2022
Why the Los Angeles Times is investing in a social media content creation team Recommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
- Author: Sara Guaglione
- Date: 06/16/2022
- Reading time: From 6 to 10 minutes
- Source: DigiDay
- Scale: Regional
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Le récit de l’aventure produit derrière Le Monde in EnglishRecommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
05/22/2022
Le récit de l’aventure produit derrière Le Monde in English Recommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
- Date: 05/22/2022
- Reading time: From 6 to 10 minutes
- Source: Le Ticket
- Scale: International
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: French
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
Troy Young
11/25/2021
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
- Author: Troy Young
- Date: 11/25/2021
- Reading time: From 6 to 10 minutes
- Source: People vs Algorithms
- Scale: N/A
- Level of complexity: Advanced
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
Hanaa' Tameez
11/08/2021
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
- Author: Hanaa' Tameez
- Date: 11/08/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Why the New York Times Should be TokenizedRecommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
Jihad Esmail and Joey DeBruin
10/07/2021
Why the New York Times Should be Tokenized Recommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
- Author: Jihad Esmail and Joey DeBruin
- Date: 10/07/2021
- Reading time: From 6 to 10 minutes
- Source: Forefront
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
“Crisis of Trust in the Media”: Inside A.G. Sulzberger’s Top Times ProjectRecommended on the NPA Slack
On a mission for 10 million paying customers, The New York Times has formed a new team to help ensure trust in its journalism and broaden its reach nationally and across political affiliations. The aim of the initiative is to address the crisis of trust in the media, and to explore strategies to establish credibility and wider readership.
Joe Pompeo
09/24/2021
“Crisis of Trust in the Media”: Inside A.G. Sulzberger’s Top Times Project Recommended on the NPA Slack
On a mission for 10 million paying customers, The New York Times has formed a new team to help ensure trust in its journalism and broaden its reach nationally and across political affiliations. The aim of the initiative is to address the crisis of trust in the media, and to explore strategies to establish credibility and wider readership.
- Author: Joe Pompeo
- Date: 09/24/2021
- Reading time: From 6 to 10 minutes
- Source: Vanity Fair
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
A brief history of product management
This article covers the birth of product management and core concepts like the Kanban board, its evolution through various industries and where it falls on the org chart, and what's next for the discipline.
Product School, the org whose Medium page this article was published under, has a ton of other free articles and other resources to check out if you want to go further.
-Their other Medium posts can be found here: https://medium.com/productschool
-Their other free resources — including courses, webinars, events, videos, and more — can be found here: https://productschool.com/free-product-management-resources/
Sohail Rao
05/02/2021
A brief history of product management
This article covers the birth of product management and core concepts like the Kanban board, its evolution through various industries and where it falls on the org chart, and what's next for the discipline.
Product School, the org whose Medium page this article was published under, has a ton of other free articles and other resources to check out if you want to go further.
-Their other Medium posts can be found here: https://medium.com/productschool
-Their other free resources — including courses, webinars, events, videos, and more — can be found here: https://productschool.com/free-product-management-resources/
- Author: Sohail Rao
- Date: 05/02/2021
- Reading time: From 6 to 10 minutes
- Source: Product School
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
Lenny Rachitsky
03/02/2021
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
- Author: Lenny Rachitsky
- Date: 03/02/2021
- Reading time: From 11 to 20 minutes
- Source: Lenny's Newsletter
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
Teun Gautier
04/12/2018
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
- Author: Teun Gautier
- Date: 04/12/2018
- Reading time: From 21 to 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Business Models & Monetization
- Language: English
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
07/17/2014
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
- Date: 07/17/2014
- Reading time: Under 5 minutes
- Source: DIY Toolkit
- Scale: N/A
- Level of complexity: Beginner
- Type: Video
- Theme: Product Marketing
- Language: English