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How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Vocento e o lançamento da RelevoRecommended on the NPA SlackNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento e o lançamento da Relevo NPA Original ContentRecommended on the NPA Slack
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: Portuguese
Vocento and the launch of RelevoNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento and the launch of Relevo NPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Reading time: From 21 to 40 minutes
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
Distinguishing between products and projects in journalismNPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
Paty Gomes
12/14/2022
Distinguishing between products and projects in journalism NPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
- Author: Paty Gomes
- Date: 12/14/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
11/03/2022
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 11/03/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years...Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
Aram Zucker-Scharff
10/27/2022
Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years... Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
- Author: Aram Zucker-Scharff
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: Global
- Level of complexity: Intermediate
- Type: Twitter thread
- Theme: Technology
- Language: English
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/27/2022
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/27/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
Magid-RTDNA 2022 Consumer Trust Study
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
Bill Hague, EVP, Magid
09/15/2022
Magid-RTDNA 2022 Consumer Trust Study
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
- Author: Bill Hague, EVP, Magid
- Date: 09/15/2022
- Reading time: From 11 to 20 minutes
- Source: RTDNA 2022 Annual Meeting
- Scale: Local
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Taylor Lorenz
07/27/2022
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
- Author: Taylor Lorenz
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: The Washington Post
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Performing a Mini Content Audit
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
07/26/2022
Performing a Mini Content Audit
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
- Date: 07/26/2022
- Reading time: Under 5 minutes
- Source: Reframe/Resolve Philly
- Scale: Regional
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Amanda Natividad
07/25/2022
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
- Author: Amanda Natividad
- Date: 07/25/2022
- Reading time: From 6 to 10 minutes
- Source: Sparktoro
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Delivering People: Media make audiences, not contentRecommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Daniel Joseph
07/25/2022
Delivering People: Media make audiences, not content Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
- Author: Daniel Joseph
- Date: 07/25/2022
- Reading time: From 11 to 20 minutes
- Source: Real Life Mag
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
Cole Goins
07/20/2022
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
- Author: Cole Goins
- Date: 07/20/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism + Design
- Scale: Hyperlocal
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
Nichola Stott
07/20/2022
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
- Author: Nichola Stott
- Date: 07/20/2022
- Reading time: From 6 to 10 minutes
- Source: Search Engine Land
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Technology
- Language: English
Listening tours to city council templates, building actionable resources for your communityRecommended on the NPA Slack
Q&A with The Trace's community outreach editor Sabrina Iglesias about a project she manages called Up the Block that provides Philadelphians with actionable information and resources about gun violence. Iglesias discusses the project's origins, how she engaged the community to guide its development, and future plans for the project.
Kat Duncan
07/19/2022
Listening tours to city council templates, building actionable resources for your community Recommended on the NPA Slack
Q&A with The Trace's community outreach editor Sabrina Iglesias about a project she manages called Up the Block that provides Philadelphians with actionable information and resources about gun violence. Iglesias discusses the project's origins, how she engaged the community to guide its development, and future plans for the project.
- Author: Kat Duncan
- Date: 07/19/2022
- Reading time: From 6 to 10 minutes
- Source: RJI Online
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
Mark Sternberg
07/18/2022
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
- Author: Mark Sternberg
- Date: 07/18/2022
- Reading time: Under 5 minutes
- Source: Adweek
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Peter Houston
07/13/2022
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
- Author: Peter Houston
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Language, PleaseRecommended on the NPA Slack
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
07/13/2022
Language, Please Recommended on the NPA Slack
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Vox Media
- Level of complexity: Beginner
- Type: Guide
- Theme: Diversity & Inclusion
- Language: English
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
Ismael Nafría
07/13/2022
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
- Author: Ismael Nafría
- Date: 07/13/2022
- Reading time: From 11 to 20 minutes
- Source: Guardiana
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Spanish
I stopped reading the news. Is the problem me — or the product?Recommended on the NPA Slack
Journalist Amanda Ripley aired a secret in a personal essay for the Washington Post: She avoids the news. And, she finds, she's not alone. She posits that today's news product "isn't designed for humans," details what's missing from the current framework, and highlights a few examples that could inform what news designed for 21st century consumers should look like.
Amanda Ripley
07/08/2022
I stopped reading the news. Is the problem me — or the product? Recommended on the NPA Slack
Journalist Amanda Ripley aired a secret in a personal essay for the Washington Post: She avoids the news. And, she finds, she's not alone. She posits that today's news product "isn't designed for humans," details what's missing from the current framework, and highlights a few examples that could inform what news designed for 21st century consumers should look like.
- Author: Amanda Ripley
- Date: 07/08/2022
- Reading time: From 6 to 10 minutes
- Source: The Washington Post
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Design
- Language: English
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
Jack Neary
07/07/2022
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
- Author: Jack Neary
- Date: 07/07/2022
- Reading time: From 6 to 10 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
A guide to developing editorial workflows
When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.
Andrew Kemp
06/21/2022
A guide to developing editorial workflows
When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.
- Author: Andrew Kemp
- Date: 06/21/2022
- Reading time: From 11 to 20 minutes
- Source: State of Digital Publishing
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: English
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
Laura Hazard Owen
06/08/2022
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
- Author: Laura Hazard Owen
- Date: 06/08/2022
- Reading time: From 11 to 20 minutes
- Source: NiemanLab
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Last year TOI turned up the notch on data. Here’s howRecommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
Ritvvij Parrikh and Rohit Saran
05/10/2022
Last year TOI turned up the notch on data. Here’s how Recommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
- Author: Ritvvij Parrikh and Rohit Saran
- Date: 05/10/2022
- Reading time: From 6 to 10 minutes
- Source: What’s next at TOI
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
India Bouquerel, Douglas McGray
04/08/2022
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
- Author: India Bouquerel, Douglas McGray
- Date: 04/08/2022
- Reading time: Over 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Beginner
- Type: Lecture
- Theme: Technology
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
Tegan Wendland
03/15/2022
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
- Author: Tegan Wendland
- Date: 03/15/2022
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Technology
- Language: English
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
Lauren Harris
03/04/2022
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
- Author: Lauren Harris
- Date: 03/04/2022
- Reading time: Under 5 minutes
- Source: Columbia Journalism Review
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
Chris Moran, Head of Editorial Innovation from The Guardian, explains how he and his team have shaped the newspaper’s live blog to meet users’ needs when covering breaking news on Ukraine.
Eduardo Suárez
02/28/2022
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
Chris Moran, Head of Editorial Innovation from The Guardian, explains how he and his team have shaped the newspaper’s live blog to meet users’ needs when covering breaking news on Ukraine.
- Author: Eduardo Suárez
- Date: 02/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Reuters Institute for the Study of Journalism
- Scale: Global
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
The Great Advantages of linking from your homepage
Thread about how a website's homepage linking can help SEO strategy for publishers. Tips for optimizing the homepage to help with stories' rankings.
Shelby Backley
02/10/2022
The Great Advantages of linking from your homepage
Thread about how a website's homepage linking can help SEO strategy for publishers. Tips for optimizing the homepage to help with stories' rankings.
- Author: Shelby Backley
- Date: 02/10/2022
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Technology
- Language: English
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
Ben Dejarnette
12/28/2021
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
- Author: Ben Dejarnette
- Date: 12/28/2021
- Reading time: From 6 to 10 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpretRecommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
Caitlin Petre
12/08/2021
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpret Recommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
- Author: Caitlin Petre
- Date: 12/08/2021
- Reading time: From 21 to 40 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Technology
- Language: English
Inflection Point InternationalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Inflection Point International Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Punto de Inflexión InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Punto de Inflexión Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Spanish
Ponto de Inflexão InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Ponto de Inflexão Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Portuguese
Como empoderar redações e jornalistas para pensar a distribuição
Tips to empower a newsroom to go beyond producing content and think about distribution strategies. This article brings steps to create a culture of distribution, including budget planning and understanding how your team can bring personal and diverse experiences to the table.
11/14/2021
Como empoderar redações e jornalistas para pensar a distribuição
Tips to empower a newsroom to go beyond producing content and think about distribution strategies. This article brings steps to create a culture of distribution, including budget planning and understanding how your team can bring personal and diverse experiences to the table.
- Date: 11/14/2021
- Reading time: Under 5 minutes
- Source: Énois
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
Hanaa' Tameez
11/08/2021
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
- Author: Hanaa' Tameez
- Date: 11/08/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
In a community of practice, make space for practiceRecommended on the NPA Slack
Drawing from research by social scientist and organizational expert Etienne Wenger , this article focuses on how to form an effective community of practice. The author focuses on the intersection of Domain, Community and Practice.
Max Resnik
11/03/2021
In a community of practice, make space for practice Recommended on the NPA Slack
Drawing from research by social scientist and organizational expert Etienne Wenger , this article focuses on how to form an effective community of practice. The author focuses on the intersection of Domain, Community and Practice.
- Author: Max Resnik
- Date: 11/03/2021
- Reading time: From 6 to 10 minutes
- Source: Let's Gather
- Scale: Local
- Level of complexity: Intermediate
- Type: Article
- Theme: Other
- Language: English
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
Eric Johnson
10/18/2021
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
- Author: Eric Johnson
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Behavioral Scientist
- Scale: Global
- Level of complexity: Advanced
- Type: Case study
- Theme: Technology
- Language: English
“Crisis of Trust in the Media”: Inside A.G. Sulzberger’s Top Times ProjectRecommended on the NPA Slack
On a mission for 10 million paying customers, The New York Times has formed a new team to help ensure trust in its journalism and broaden its reach nationally and across political affiliations. The aim of the initiative is to address the crisis of trust in the media, and to explore strategies to establish credibility and wider readership.
Joe Pompeo
09/24/2021
“Crisis of Trust in the Media”: Inside A.G. Sulzberger’s Top Times Project Recommended on the NPA Slack
On a mission for 10 million paying customers, The New York Times has formed a new team to help ensure trust in its journalism and broaden its reach nationally and across political affiliations. The aim of the initiative is to address the crisis of trust in the media, and to explore strategies to establish credibility and wider readership.
- Author: Joe Pompeo
- Date: 09/24/2021
- Reading time: From 6 to 10 minutes
- Source: Vanity Fair
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
Kati Erwert and Danny Gawlowski
08/02/2021
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
- Author: Kati Erwert and Danny Gawlowski
- Date: 08/02/2021
- Reading time: From 6 to 10 minutes
- Source: Better News
- Scale: Local
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
“White audiences who will pay” is still metro newspapers’ survival strategyRecommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
Nikki Usher
07/21/2021
“White audiences who will pay” is still metro newspapers’ survival strategy Recommended on the NPA Slack
This article delves into the race, money, audiences, monetization and newsroom decisions. The core issue: "the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription."
- Author: Nikki Usher
- Date: 07/21/2021
- Reading time: From 6 to 10 minutes
- Source: NiemanLab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
The paradox of being a media managerRecommended on the NPA Slack
A collection of great tips to answer the question: "how should a media manager act?" Hint: focus on the basics of product strategy.
David Tvrdon
07/13/2021
The paradox of being a media manager Recommended on the NPA Slack
A collection of great tips to answer the question: "how should a media manager act?" Hint: focus on the basics of product strategy.
- Author: David Tvrdon
- Date: 07/13/2021
- Reading time: From 6 to 10 minutes
- Source: The Fix
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
06/21/2021
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
- Author: Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
- Date: 06/21/2021
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Intermediate
- Type: Lecture
- Theme: Audience Engagement & Listening
- Language: English
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
Let's talk about innovative journalism
This article describes how the "bright, shiny things" mislead journalists on how to be innovative. The innovation in journalism is about audience-centric motivation and enriching experiences by creating news habits.
Em Kuntze
04/14/2021
Let's talk about innovative journalism
This article describes how the "bright, shiny things" mislead journalists on how to be innovative. The innovation in journalism is about audience-centric motivation and enriching experiences by creating news habits.
- Author: Em Kuntze
- Date: 04/14/2021
- Reading time: From 6 to 10 minutes
- Source: Smartocto
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Scale Was the God That FailedRecommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
Josh Marshall
04/02/2021
Scale Was the God That Failed Recommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
- Author: Josh Marshall
- Date: 04/02/2021
- Reading time: From 6 to 10 minutes
- Source: The Atlantic
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
9 subscriber retention strategiesRecommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
Jeff Sonderman and Gwen Vargo
03/22/2021
9 subscriber retention strategies Recommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
- Author: Jeff Sonderman and Gwen Vargo
- Date: 03/22/2021
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: Regional
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
Lenny Rachitsky
03/02/2021
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
- Author: Lenny Rachitsky
- Date: 03/02/2021
- Reading time: From 11 to 20 minutes
- Source: Lenny's Newsletter
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
The Unknowable News AudienceRecommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
Jacob L. Nelson
03/01/2021
The Unknowable News Audience Recommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
- Author: Jacob L. Nelson
- Date: 03/01/2021
- Reading time: From 6 to 10 minutes
- Source: Slate
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
Josh Schwartz
02/24/2021
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
- Author: Josh Schwartz
- Date: 02/24/2021
- Reading time: Under 5 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
How do audiences really ‘engage’ with news?Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
Jacob L. Nelson
12/17/2019
How do audiences really ‘engage’ with news? Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
- Author: Jacob L. Nelson
- Date: 12/17/2019
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
Jacob Granger
12/02/2019
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
- Author: Jacob Granger
- Date: 12/02/2019
- Reading time: From 6 to 10 minutes
- Source: Journalism.co.uk
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Media exposure to mass violence events can fuel a cycle of distressRecommended on the NPA Slack
This academic paper describes how the exposure to mass violence events through media can make audience members enter in a field of distress. This was tested through a 3-year longitudinal study following the 2013 Boston Marathon bombings and the 2016 Orlando Pulse nightclub massacre using a national U.S. sample.
Rebecca R. Thompson, Nickolas M. Jones, E. Alison Holman, Roxane Cohen Silver
04/17/2019
Media exposure to mass violence events can fuel a cycle of distress Recommended on the NPA Slack
This academic paper describes how the exposure to mass violence events through media can make audience members enter in a field of distress. This was tested through a 3-year longitudinal study following the 2013 Boston Marathon bombings and the 2016 Orlando Pulse nightclub massacre using a national U.S. sample.
- Author: Rebecca R. Thompson, Nickolas M. Jones, E. Alison Holman, Roxane Cohen Silver
- Date: 04/17/2019
- Reading time: From 11 to 20 minutes
- Source: PubMed.Gov
- Scale: National
- Level of complexity: Advanced
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.
Rafael Sbarai
05/02/2017
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.
- Author: Rafael Sbarai
- Date: 05/02/2017
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
Stijn Debrouwere
04/08/2010
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
- Author: Stijn Debrouwere
- Date: 04/08/2010
- Reading time: From 11 to 20 minutes
- Source: Debrouwere.org
- Scale: Global
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
