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Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
11/03/2022
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 11/03/2022
- Reading time: Under 5 minutes
- Source: Coral Project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
10/27/2022
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Amanda Natividad
07/25/2022
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
- Author: Amanda Natividad
- Date: 07/25/2022
- Reading time: From 6 to 10 minutes
- Source: Sparktoro
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
Nichola Stott
07/20/2022
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
- Author: Nichola Stott
- Date: 07/20/2022
- Reading time: From 6 to 10 minutes
- Source: Search Engine Land
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Technology
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
Ismael Nafría
07/13/2022
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
- Author: Ismael Nafría
- Date: 07/13/2022
- Reading time: From 11 to 20 minutes
- Source: Guardiana
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Spanish
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Peter Houston
07/13/2022
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
- Author: Peter Houston
- Date: 07/13/2022
- Reading time: Under 5 minutes
- Source: Spiny Trends
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
Jack Neary
07/07/2022
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
- Author: Jack Neary
- Date: 07/07/2022
- Reading time: From 6 to 10 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Why the Los Angeles Times is investing in a social media content creation teamRecommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
Sara Guaglione
06/16/2022
Why the Los Angeles Times is investing in a social media content creation team Recommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
- Author: Sara Guaglione
- Date: 06/16/2022
- Reading time: From 6 to 10 minutes
- Source: DigiDay
- Scale: Regional
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
Laura Hazard Owen
06/08/2022
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research
- Author: Laura Hazard Owen
- Date: 06/08/2022
- Reading time: From 11 to 20 minutes
- Source: NiemanLab
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
Laura Oliver
05/26/2022
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
- Author: Laura Oliver
- Date: 05/26/2022
- Reading time: From 11 to 20 minutes
- Source: Reuters Institute for the Study of Journalism
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
Simon Owens
05/11/2022
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
- Author: Simon Owens
- Date: 05/11/2022
- Reading time: From 6 to 10 minutes
- Source: Simon Owens's Media Newsletter
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
05/08/2022
Cuando los grandes números nos engañan
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 05/08/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Spanish
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
What is the ‘product’ of journalism?
A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :)
A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.
David Cohn
05/06/2022
What is the ‘product’ of journalism?
A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :)
A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/18/2022
Número alto de visualizações não significa consumo de conteúdo
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/18/2022
- Reading time: Under 5 minutes
- Source: IJNet
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: Portuguese
Turning accountability into an asset: implementing RSF's Journalism Trust Initiative
A lecture about the Journalism Trust Initiative, a web application from Reporters Without Borders that can be used as a tool for self-assessment on transparency and to identify potential room for self improvement.
04/09/2022
Turning accountability into an asset: implementing RSF's Journalism Trust Initiative
A lecture about the Journalism Trust Initiative, a web application from Reporters Without Borders that can be used as a tool for self-assessment on transparency and to identify potential room for self improvement.
- Date: 04/09/2022
- Reading time: Over 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Beginner
- Type: Webinar
- Theme: Technology
- Language: English
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
James Breiner
04/04/2022
Measuring the wrong thing or using the wrong scale is a formula for failure
This article makes the case for following audience metrics that reflect loyalty. The author gives context on what is the Attention Web and why should the industry be looking at numbers that express time spent, recency, and engagement. He also suggests articles to read about audience analysis that goes into greater depth on readers' behavior.
- Author: James Breiner
- Date: 04/04/2022
- Reading time: Under 5 minutes
- Source: James Breiner: Entrepreneurial Journalism
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
Tegan Wendland
03/15/2022
The struggle to give stories away
It analyzes what collaborative work is like between small media outlets and the challenges they face, including not having the same technical resources and the difficulty of conducting joint investigations.
- Author: Tegan Wendland
- Date: 03/15/2022
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Technology
- Language: English
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
Lauren Harris
03/04/2022
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
- Author: Lauren Harris
- Date: 03/04/2022
- Reading time: Under 5 minutes
- Source: Columbia Journalism Review
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
Joseph Lichterman
03/01/2022
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
- Author: Joseph Lichterman
- Date: 03/01/2022
- Reading time: From 11 to 20 minutes
- Source: Lenfest Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Webinar
- Theme: Business Models & Monetization
- Language: English
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
The Great Advantages of linking from your homepage
Thread about how a website's homepage linking can help SEO strategy for publishers. Tips for optimizing the homepage to help with stories' rankings.
Shelby Backley
02/10/2022
The Great Advantages of linking from your homepage
Thread about how a website's homepage linking can help SEO strategy for publishers. Tips for optimizing the homepage to help with stories' rankings.
- Author: Shelby Backley
- Date: 02/10/2022
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Technology
- Language: English
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
Jessie Willms & Shelby Blackley
01/23/2022
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
- Author: Jessie Willms & Shelby Blackley
- Date: 01/23/2022
- Reading time: Under 5 minutes
- Source: WTF is SEO?
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Como empoderar redações e jornalistas para pensar a distribuição
Tips to empower a newsroom to go beyond producing content and think about distribution strategies. This article brings steps to create a culture of distribution, including budget planning and understanding how your team can bring personal and diverse experiences to the table.
11/14/2021
Como empoderar redações e jornalistas para pensar a distribuição
Tips to empower a newsroom to go beyond producing content and think about distribution strategies. This article brings steps to create a culture of distribution, including budget planning and understanding how your team can bring personal and diverse experiences to the table.
- Date: 11/14/2021
- Reading time: Under 5 minutes
- Source: Énois
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
César López Linares
11/03/2021
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
- Author: César López Linares
- Date: 11/03/2021
- Reading time: From 11 to 20 minutes
- Source: Fundación Gabo
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Why the New York Times Should be TokenizedRecommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
Jihad Esmail and Joey DeBruin
10/07/2021
Why the New York Times Should be Tokenized Recommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
- Author: Jihad Esmail and Joey DeBruin
- Date: 10/07/2021
- Reading time: From 6 to 10 minutes
- Source: Forefront
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
06/21/2021
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
- Author: Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
- Date: 06/21/2021
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Intermediate
- Type: Lecture
- Theme: Audience Engagement & Listening
- Language: English
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionizedRecommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
Kayleigh Barber
04/26/2021
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized Recommended on the NPA Slack
A corporate and newsroom culture emphasizing lofty metrics (on both page views and subscription conversions) leads to enormous pressure on reporters to deliver. The result: quitting and unionization. How a culture of business-first metrics may not be best for business.
- Author: Kayleigh Barber
- Date: 04/26/2021
- Reading time: From 11 to 20 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Leadership & People Management
- Language: English
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
03/16/2021
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
- Date: 03/16/2021
- Reading time: Under 5 minutes
- Source: Énois
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
Lenny Rachitsky
03/02/2021
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
- Author: Lenny Rachitsky
- Date: 03/02/2021
- Reading time: From 11 to 20 minutes
- Source: Lenny's Newsletter
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
Josh Schwartz
02/24/2021
Does headline testing lose value over time? Our data behind its lasting impact on engagement
One of Chartbeat's most popular features is its headline testing tool. Some sites run hundreds or thousands of headline tests each week! But does the tool lose its utility over time? And how does it impact reader engagement? Chartbeat itself dug into those questions in this blog post.
- Author: Josh Schwartz
- Date: 02/24/2021
- Reading time: Under 5 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Portuguese
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Spanish
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
The Nag Metric
A call-to-action is fundamental. Product professionals want people to do something, but how can one make them do it? Not only with a nice looking button, or a gift. An important question is: will you nag them? This newsletter from Julie Zhuo helps to analyze if your CTA is annoyingly or not.
Julia Zhuo
04/30/2020
The Nag Metric
A call-to-action is fundamental. Product professionals want people to do something, but how can one make them do it? Not only with a nice looking button, or a gift. An important question is: will you nag them? This newsletter from Julie Zhuo helps to analyze if your CTA is annoyingly or not.
- Author: Julia Zhuo
- Date: 04/30/2020
- Reading time: From 6 to 10 minutes
- Source: The Looking Glass
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Design
- Language: English
How do audiences really ‘engage’ with news?Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
Jacob L. Nelson
12/17/2019
How do audiences really ‘engage’ with news? Recommended on the NPA Slack
The researcher Jacob Nelson, who especializes in the relationship between audience and news, explores what the industry means when it talks about engagement, and how audiences engage with journalism. There are many possible questions and answers regarding these challenges.
- Author: Jacob L. Nelson
- Date: 12/17/2019
- Reading time: From 6 to 10 minutes
- Source: Columbia Journalism Review
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
Teun Gautier
04/12/2018
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
- Author: Teun Gautier
- Date: 04/12/2018
- Reading time: From 21 to 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Business Models & Monetization
- Language: English
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
07/10/2017
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 07/10/2017
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
07/17/2014
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
- Date: 07/17/2014
- Reading time: Under 5 minutes
- Source: DIY Toolkit
- Scale: N/A
- Level of complexity: Beginner
- Type: Video
- Theme: Product Marketing
- Language: English
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
Stijn Debrouwere
04/08/2010
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
- Author: Stijn Debrouwere
- Date: 04/08/2010
- Reading time: From 11 to 20 minutes
- Source: Debrouwere.org
- Scale: Global
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
