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Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticiasNPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
Luciana Cardoso
11/16/2022
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalísticoNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/16/2022
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
How to use KPIs and OKRs for a better news product strategyNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/04/2022
How to use KPIs and OKRs for a better news product strategy NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/04/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
Introdução à pesquisa de produtosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Introdução à pesquisa de produtos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Getting started with product researchNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Getting started with product research NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Primeros pasos con la investigación de productosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Primeros pasos con la investigación de productos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
John Cutler
06/30/2022
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
- Author: John Cutler
- Date: 06/30/2022
- Reading time: From 6 to 10 minutes
- Source: Amplitude
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
Utkarsh Arora
02/14/2022
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
- Author: Utkarsh Arora
- Date: 02/14/2022
- Reading time: From 6 to 10 minutes
- Source: International News Media Association (INMA)
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpretRecommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
Caitlin Petre
12/08/2021
“Everything clicks for a different reason”: Why journalism analytics are so hard to interpret Recommended on the NPA Slack
Caitlin Petre, an assistant professor of journalism and media studies at Rutgers University, studies the social processes behind the digital datasets and algorithms that increasingly govern the contemporary world. In this article, she looks at how the movie "Moneyball" gave way to the Big Data era, "in which new sources of analytics were supposed to provide strategic advantages for any organization savvy enough to leverage them." From 2011-2015, she conducted a mix of in-depth interviews and ethnographic observation at Chartbeat, Gawker, and The New York Times to understand how newsroom metrics are changing the way journalists practice journalism.
- Author: Caitlin Petre
- Date: 12/08/2021
- Reading time: From 21 to 40 minutes
- Source: Columbia Journalism Review
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Technology
- Language: English
Ponto de Inflexão InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Ponto de Inflexão Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Portuguese
Punto de Inflexión InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Punto de Inflexión Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Spanish
Inflection Point InternationalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Inflection Point International Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
Eric Johnson
10/18/2021
How Netflix’s Choice Engine Drives Its Business
We all know there's a special tool behind platforms like Netflix and Spotify's abilities to recommend things that, often, are exactly what we're looking for. But instead of thinking of this as AI, the author posits this kind of tool as "intelligent augmentation" — a choice architecture that assists in the customized decisions that are put before users.
- Author: Eric Johnson
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Behavioral Scientist
- Scale: Global
- Level of complexity: Advanced
- Type: Case study
- Theme: Technology
- Language: English
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
PropulsorioNPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
Maxi De Rito and Felicitas Carrique
09/14/2021
- agile methodologies
- audience analytics
- audience engagement
- business intelligence data
- career development
- design sprint
- design thinking
- goal setting
- innovation culture
- leadership
- newsroom culture
- prioritization
- product development
- product discovery
- product management
- road mapping
- social listening
- stakeholder management
- team building
- user research
- UX
- what is product thinking
Propulsorio NPA Original Content
Propulsorio is a thorough guide from SembraMedia on the basics of the product role in news organizations. It is divided in 8 chapters, each one very focused on the challenges that news product practitioners face. Learn everything from the role of product managers to UX, media sustainability, how to be a better leader, and more.
- Author: Maxi De Rito and Felicitas Carrique
- Date: 09/14/2021
- Reading time: Over 40 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
The Unknowable News AudienceRecommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
Jacob L. Nelson
03/01/2021
The Unknowable News Audience Recommended on the NPA Slack
This article discusses how journalists know increasingly more about their audience via analytics tools, but there is still a disconnect between public and newsrooms (visible in the current crisis of trust). The post talks about this gap.
- Author: Jacob L. Nelson
- Date: 03/01/2021
- Reading time: From 6 to 10 minutes
- Source: Slate
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
07/31/2020
Gestión del cambio: cómo ser un agente para la transformación de la sala de redacción
Interview with Digital Content Manager José Antonio Sánchez, from El Tiempo paper in Colombia. Sánchez shares tactics that he and his team used to encourage the newsroom to make more data-based decisions.
- Date: 07/31/2020
- Reading time: Over 40 minutes
- Source: Sociedad Interamericana de Prensa
- Scale: National
- Level of complexity: Beginner
- Type: Video
- Theme: Audience Engagement & Listening
- Language: Spanish
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
Becca Aaronson, Emma Carew Grovum, Shannan Bowen
09/11/2019
Product thinking for news leaders
A podcast on the importance of product thinking in the newsroom. Three experts talk about the rise of bridge roles, the role of data, analytics and making tough decisions in prioritization and goal-setting.
- Author: Becca Aaronson, Emma Carew Grovum, Shannan Bowen
- Date: 09/11/2019
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Beginner
- Type: Podcast
- Theme: Leadership & People Management
- Language: English
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
Christine Schmidt
03/23/2019
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.
- Author: Christine Schmidt
- Date: 03/23/2019
- Reading time: Under 5 minutes
- Source: Poder360
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
Betsy O'Donovan and Melody Kramer
03/13/2019
How to build a metrics-savvy newsroom
This is a guide for creating a culture of following and analyzing metrics in the newsroom. It offers strategies to define key indicators that go beyond pageviews and are connected to the business goals. It also shows ways to make data and KPIs matter to the journalists, and how to keep the core metrics updated and meaningful.
- Author: Betsy O'Donovan and Melody Kramer
- Date: 03/13/2019
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
