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Understanding First-Party Data: A Guide for NewsroomsNPA Original Content
As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus.
Kevin Anderson
12/01/2025
Understanding First-Party Data: A Guide for Newsrooms NPA Original Content
As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus.
- Author: Kevin Anderson
- Date: 12/01/2025
- Reading time: From 11 to 20 minutes
- Type: Guide
- Theme: Technology
- Language: English
Newsrooms Must Prepare for AI by Getting Their First-Party Data RightNPA Original Content
Product professionals, journalists, technologists, and researchers from across news organizations, universities, and support organizations have come together around a shared goal: help small and local news organizations strategically use first-party data to ship quality products that respond to changing audience behavior – and to ensure they aren’t left behind as AI capabilities accelerate across the industry.
Ariel Zirulnick
12/01/2025
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right NPA Original Content
Product professionals, journalists, technologists, and researchers from across news organizations, universities, and support organizations have come together around a shared goal: help small and local news organizations strategically use first-party data to ship quality products that respond to changing audience behavior – and to ensure they aren’t left behind as AI capabilities accelerate across the industry.
- Author: Ariel Zirulnick
- Date: 12/01/2025
- Reading time: From 6 to 10 minutes
- Type: Article
- Theme: Technology
- Language: English
