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What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
Ted Gioia
12/28/2022
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
- Author: Ted Gioia
- Date: 12/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Honest Broker
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
11/03/2022
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 11/03/2022
- Reading time: Under 5 minutes
- Source: Coral Project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
11/03/2022
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 11/03/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
10/27/2022
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/27/2022
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/27/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
How one Mexican magazine adopted inclusive language in Spanish
Gina Jaramillo, editorial director of Chilango, explains how they came up with non-discriminatory language for the magazine and how it can become a tool to make diversity visible.
Hanaa Tameez
07/27/2022
How one Mexican magazine adopted inclusive language in Spanish
Gina Jaramillo, editorial director of Chilango, explains how they came up with non-discriminatory language for the magazine and how it can become a tool to make diversity visible.
- Author: Hanaa Tameez
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: NiemanLab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Performing a Mini Content Audit
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
07/26/2022
Performing a Mini Content Audit
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
- Date: 07/26/2022
- Reading time: Under 5 minutes
- Source: Reframe/Resolve Philly
- Scale: Regional
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Delivering People: Media make audiences, not contentRecommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Daniel Joseph
07/25/2022
Delivering People: Media make audiences, not content Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
- Author: Daniel Joseph
- Date: 07/25/2022
- Reading time: From 11 to 20 minutes
- Source: Real Life Mag
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
Cole Goins
07/20/2022
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
- Author: Cole Goins
- Date: 07/20/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism + Design
- Scale: Hyperlocal
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
Mark Sternberg
07/18/2022
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
- Author: Mark Sternberg
- Date: 07/18/2022
- Reading time: Under 5 minutes
- Source: Adweek
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Introdução à pesquisa de produtosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Introdução à pesquisa de produtos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
Primeros pasos con la investigación de productosNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Primeros pasos con la investigación de productos NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
Getting started with product researchNPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Aldana Vales and Erin Boon
07/05/2022
Getting started with product research NPA Original Content
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
Penny Riordan
05/17/2022
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more.
Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program
- Author: Penny Riordan
- Date: 05/17/2022
- Reading time: From 6 to 10 minutes
- Source: Local Media Association
- Scale: Local
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Soluções de produto para aumentar a confiança no jornalismo
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
Lidia Capitani
04/08/2022
Soluções de produto para aumentar a confiança no jornalismo
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
- Author: Lidia Capitani
- Date: 04/08/2022
- Reading time: From 11 to 20 minutes
- Source: Methodo.lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Audience Engagement & Listening
- Language: Portuguese
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
India Bouquerel, Douglas McGray
04/08/2022
Innovations in storytelling: lessons from the inventor of live magazine format
This webinar is a case study about live journalism. Pioneer Douglas McGray explains why it is a tool to build trust and engage with audiences.
- Author: India Bouquerel, Douglas McGray
- Date: 04/08/2022
- Reading time: Over 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Beginner
- Type: Lecture
- Theme: Technology
- Language: English
Producto vs. confianza en el periodismo: propuestas de soluciones
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
Lidia Capitani
04/08/2022
Producto vs. confianza en el periodismo: propuestas de soluciones
This newsletter edition discusses solutions to help news publications (re)gain the trust of their audiences. It also includes examples of product strategies that were successful in offering transparency to the readers, one of the core parts of gaining trust.
- Author: Lidia Capitani
- Date: 04/08/2022
- Reading time: From 11 to 20 minutes
- Source: Methodo.lab en Español
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Audience Engagement & Listening
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of ProductNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en mediosNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do ProdutoNPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABC do Produto NPA Original Content
This glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.
- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Eight community engagement lessons from the last European refugee crisis (and how we can do better this time)Recommended on the NPA Slack
This article explains how teams can incorporate the lessons from the last European refugee crisis, taking into account their perspectives and information needs.
Alex Horowitz
03/17/2022
Eight community engagement lessons from the last European refugee crisis (and how we can do better this time) Recommended on the NPA Slack
This article explains how teams can incorporate the lessons from the last European refugee crisis, taking into account their perspectives and information needs.
- Author: Alex Horowitz
- Date: 03/17/2022
- Reading time: From 11 to 20 minutes
- Source: CDAC Network
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
Ben Dejarnette
12/22/2021
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
- Author: Ben Dejarnette
- Date: 12/22/2021
- Reading time: From 21 to 40 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Beginner
- Type: Podcast
- Theme: Business Models & Monetization
- Language: English
In a community of practice, make space for practiceRecommended on the NPA Slack
Drawing from research by social scientist and organizational expert Etienne Wenger , this article focuses on how to form an effective community of practice. The author focuses on the intersection of Domain, Community and Practice.
Max Resnik
11/03/2021
In a community of practice, make space for practice Recommended on the NPA Slack
Drawing from research by social scientist and organizational expert Etienne Wenger , this article focuses on how to form an effective community of practice. The author focuses on the intersection of Domain, Community and Practice.
- Author: Max Resnik
- Date: 11/03/2021
- Reading time: From 6 to 10 minutes
- Source: Let's Gather
- Scale: Local
- Level of complexity: Intermediate
- Type: Article
- Theme: Other
- Language: English
What To Know Before You Kickstart Your CommunityRecommended on the NPA Slack
Key to every business' success and impact is the ability to nurture authentic relationships with customers, users, and stakeholders. This article presents principles for building a strong community for any brand.
Naomi Malik
10/14/2021
What To Know Before You Kickstart Your Community Recommended on the NPA Slack
Key to every business' success and impact is the ability to nurture authentic relationships with customers, users, and stakeholders. This article presents principles for building a strong community for any brand.
- Author: Naomi Malik
- Date: 10/14/2021
- Reading time: From 6 to 10 minutes
- Source: Supernode Global
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One.Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
Lisa Heyamoto
10/05/2021
More journalism startups are building their businesses around a community-first approach. Here’s what we’re seeing when publications engage their audience from Day One. Recommended on the NPA Slack
Journalism startups are learning how best to meet their community’s needs before they even launch. Many are launching specifically with the goal of serving underserved or marginalized communities.
- Author: Lisa Heyamoto
- Date: 10/05/2021
- Reading time: From 11 to 20 minutes
- Source: Let's Gather
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Audience Engagement & Listening
- Language: English
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
06/21/2021
Building Live Journalism for Digital and In Person Audiences
Editors from The Wall Street Journal's live journalism team are providing insights on developing engaging, news making live events for audiences. They talk about new storytelling platforms with revenue potentials, reader engagement and hooks for live conversations.
- Author: Kim Last, Ellie Austin, Michelle Ma, Emily Prapuolenis
- Date: 06/21/2021
- Reading time: Over 40 minutes
- Source: Online News Association
- Scale: International
- Level of complexity: Intermediate
- Type: Lecture
- Theme: Audience Engagement & Listening
- Language: English
How Newsday Launched Community News Alerts on Mobile. A Case Study in Product Thinking
This case study shows how Newsday came up with ideas on 'notifications in the future' to make their app interact more with their community by using product thinking methods.
Ryan Restivo
11/11/2020
How Newsday Launched Community News Alerts on Mobile. A Case Study in Product Thinking
This case study shows how Newsday came up with ideas on 'notifications in the future' to make their app interact more with their community by using product thinking methods.
- Author: Ryan Restivo
- Date: 11/11/2020
- Reading time: From 6 to 10 minutes
- Source: Knightlab
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
Jacob Granger
12/02/2019
'Audience canvas': create an audience-first strategy
Sarah Marshall created a version of the famed Business Model Canvas, but directed towards journalists called "audience canvas". She explained how to use the tool in a 45 minute workshop at Rewsrewired in 2019. In this guide you can follow the main ideas of the canvas and how to apply it.
- Author: Jacob Granger
- Date: 12/02/2019
- Reading time: From 6 to 10 minutes
- Source: Journalism.co.uk
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
Marie Connelly
07/10/2017
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
- Author: Marie Connelly
- Date: 07/10/2017
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
