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“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
Matthew Lynes
07/14/2022
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
- Author: Matthew Lynes
- Date: 07/14/2022
- Reading time: Under 5 minutes
- Source: Twipe
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
Ismael Nafría
07/13/2022
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
- Author: Ismael Nafría
- Date: 07/13/2022
- Reading time: From 11 to 20 minutes
- Source: Guardiana
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Spanish
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
Joseph Lichterman
03/01/2022
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
- Author: Joseph Lichterman
- Date: 03/01/2022
- Reading time: From 11 to 20 minutes
- Source: Lenfest Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Webinar
- Theme: Business Models & Monetization
- Language: English
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
Kayleigh Barber
02/23/2022
How The Daily Beast is making money from potential subscribers before the point of conversion
This article offers an analisys of The Daily Beast's subscription strategy with data from Comscore and others. It also brings insight into how they work towards reader acquisition and turning readers into loyalists.
- Author: Kayleigh Barber
- Date: 02/23/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
Jessie Willms & Shelby Blackley
01/23/2022
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
- Author: Jessie Willms & Shelby Blackley
- Date: 01/23/2022
- Reading time: Under 5 minutes
- Source: WTF is SEO?
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
César López Linares
11/03/2021
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.
- Author: César López Linares
- Date: 11/03/2021
- Reading time: From 11 to 20 minutes
- Source: Fundación Gabo
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
Lenny Rachitsky
03/02/2021
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
- Author: Lenny Rachitsky
- Date: 03/02/2021
- Reading time: From 11 to 20 minutes
- Source: Lenny's Newsletter
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English