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In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.

This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.

When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.

The Tiny News Platform is a project of the Tiny News Collective. It's a publishing solution to small news publishers, aiming to give them a solid structure with low cost and useful features. This article explains how the team has built it.

Thread about how a website's homepage linking can help SEO strategy for publishers. Tips for optimizing the homepage to help with stories' rankings.

This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers. "WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet. The entire archive page can be found in the following URL: https://wtfseo.substack.com/

The vast majority of news sites or apps are not pleasant to navigate as a user due to many errors, which are generally easy to fix. Filloux critiques several categories of errors that make the user experience less-than-ideal: login, identification, and on-boarding procedures; search engines; no personalization, users are all the same; apps poorly implemented.

In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well. More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive

The creators of the WTF is SEO? newsletter have compiled a glossary of SEO concepts for publishers. Learn everything from URL to E.A.T.