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SWOT Analysis: Examples and Templates [2023] • AsanaRecommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
02/24/2024
SWOT Analysis: Examples and Templates [2023] • Asana Recommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
- Date: 02/24/2024
- Reading time: From 6 to 10 minutes
- Source: asana.com
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
Journalism Needs Leaders Who Know How to Run a BusinessRecommended on the NPA Slack
The article emphasizes the importance of journalism leaders having a strong understanding of business operations. It argues that in today's media landscape, media organizations need leaders who can navigate financial challenges while upholding journalistic integrity. The author suggests that journalism schools should incorporate business education into their curricula to better prepare future leaders for the industry's evolving needs.
02/15/2024
Journalism Needs Leaders Who Know How to Run a Business Recommended on the NPA Slack
The article emphasizes the importance of journalism leaders having a strong understanding of business operations. It argues that in today's media landscape, media organizations need leaders who can navigate financial challenges while upholding journalistic integrity. The author suggests that journalism schools should incorporate business education into their curricula to better prepare future leaders for the industry's evolving needs.
- Date: 02/15/2024
- Source: niemanreports.org
- Type: Article
- Theme: Product Strategy
11 tips for improving email deliverability
The article offers 11 tips for improving email deliverability. It emphasizes the importance of maintaining a clean email list, using clear subject lines, and sending engaging content. Additionally, the article suggests avoiding spam triggers, personalizing messages, and testing emails before sending them out. By following these tips, email marketers can enhance their email deliverability rates and reach their target audience effectively.
Teresa Ristow
02/01/2024
11 tips for improving email deliverability
The article offers 11 tips for improving email deliverability. It emphasizes the importance of maintaining a clean email list, using clear subject lines, and sending engaging content. Additionally, the article suggests avoiding spam triggers, personalizing messages, and testing emails before sending them out. By following these tips, email marketers can enhance their email deliverability rates and reach their target audience effectively.
- Author: Teresa Ristow
- Date: 02/01/2024
- Source: bluelena.io
- Type: Article
- Theme: Product Strategy
Budget Estimate ExampleRecommended on the NPA Slack
Use this resource to create your own budget for your program.
12/05/2023
Texas Tribune e o Analytics HubNPA Original Content
Desde o seu lançamento em 2009, o tem enfatizado os dados em seus relatórios. O uso de tabelas, gráficos e mapas por parte do site de notícias sem fins lucrativos em matérias, e suas bases de dados pesquisáveis de informações públicas, são considerados pioneiros no jornalismo de dados.
Este estudo de caso examina como a estrutura organizacional e a cultura do Tribune levaram o veículo a desenvolver e implementar um sistema centralizado de data warehouse, denominado Analytics Hub, que compila informações do usuário em todo o portfólio de produtos do Tribune. Também examinaremos os desafios ao longo do processo.
Cindy Royal
07/31/2023
Texas Tribune e o Analytics Hub NPA Original Content
Desde o seu lançamento em 2009, o tem enfatizado os dados em seus relatórios. O uso de tabelas, gráficos e mapas por parte do site de notícias sem fins lucrativos em matérias, e suas bases de dados pesquisáveis de informações públicas, são considerados pioneiros no jornalismo de dados.
Este estudo de caso examina como a estrutura organizacional e a cultura do Tribune levaram o veículo a desenvolver e implementar um sistema centralizado de data warehouse, denominado Analytics Hub, que compila informações do usuário em todo o portfólio de produtos do Tribune. Também examinaremos os desafios ao longo do processo.
- Author: Cindy Royal
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: Portuguese
Meedan: Fighting misinformation through a Theory of ChangeNPA Original Content
Meedan is a tech nonprofit that builds software with a mission to fight online misinformation and build a ‘more equitable’ internet.
Although it has enjoyed national and international recognition for over 15 years, Meedan has been doubly challenged: as a growing nonprofit operating adjacent to news media and technology companies and amid a constantly changing climate for misinformation, grassroots journalism, and media funding.
This case study explores how Meedan handles challenges related to its unique position in the market — as neither a media company nor a platform — but as a nonprofit that uses a “Theory of Change” approach to underpin its software solutions, integrate its programs, and better serve audiences.
John Mills
07/31/2023
Meedan: Fighting misinformation through a Theory of Change NPA Original Content
Meedan is a tech nonprofit that builds software with a mission to fight online misinformation and build a ‘more equitable’ internet.
Although it has enjoyed national and international recognition for over 15 years, Meedan has been doubly challenged: as a growing nonprofit operating adjacent to news media and technology companies and amid a constantly changing climate for misinformation, grassroots journalism, and media funding.
This case study explores how Meedan handles challenges related to its unique position in the market — as neither a media company nor a platform — but as a nonprofit that uses a “Theory of Change” approach to underpin its software solutions, integrate its programs, and better serve audiences.
- Author: John Mills
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Texas Tribune and the Analytics HubNPA Original Content
Since its launch in 2009, The Texas Tribune has emphasized data in reporting. The nonprofit news site’s inventive use of charts, graphs, and maps in stories, and its searchable databases of public information, are considered pioneering in data journalism.
This case study examines how the Tribune’s organizational structure and culture drove the outlet to develop and implement a centralized data warehouse system, named the Analytics Hub, which compiles user information across the Tribune’s product portfolio. We will look at the challenges throughout the process as well.
Cindy Royal
07/31/2023
Texas Tribune and the Analytics Hub NPA Original Content
Since its launch in 2009, The Texas Tribune has emphasized data in reporting. The nonprofit news site’s inventive use of charts, graphs, and maps in stories, and its searchable databases of public information, are considered pioneering in data journalism.
This case study examines how the Tribune’s organizational structure and culture drove the outlet to develop and implement a centralized data warehouse system, named the Analytics Hub, which compiles user information across the Tribune’s product portfolio. We will look at the challenges throughout the process as well.
- Author: Cindy Royal
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Vocento e o lançamento da RelevoRecommended on the NPA SlackNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento e o lançamento da Relevo NPA Original ContentRecommended on the NPA Slack
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: Portuguese
Vocento and the launch of RelevoNPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
Ismael Nafría
01/20/2023
Vocento and the launch of Relevo NPA Original Content
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
- Author: Ismael Nafría
- Date: 01/20/2023
- Reading time: From 21 to 40 minutes
- Source: News Product Alliance
- Scale: Advanced
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
Ted Gioia
12/28/2022
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
- Author: Ted Gioia
- Date: 12/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Honest Broker
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
How to collect, organize and prioritize product requestsNPA Original Content
Aligning newsroom goals with our readers’ needs and what we have resources for is the supreme art of the product lead. It requires technical competence, stakeholder management, and a keen eye on the top level objectives. This guide from the Product Kit offers practical tips for receiving and prioritizing product requests with these tenets in mind.
Adam Oxford
12/14/2022
How to collect, organize and prioritize product requests NPA Original Content
Aligning newsroom goals with our readers’ needs and what we have resources for is the supreme art of the product lead. It requires technical competence, stakeholder management, and a keen eye on the top level objectives. This guide from the Product Kit offers practical tips for receiving and prioritizing product requests with these tenets in mind.
- Author: Adam Oxford
- Date: 12/14/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Distinguishing between products and projects in journalismNPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
Paty Gomes
12/14/2022
Distinguishing between products and projects in journalism NPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
- Author: Paty Gomes
- Date: 12/14/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
How to sunset a productNPA Original Content
It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.
Elite Truong
12/14/2022
How to sunset a product NPA Original Content
It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.
- Author: Elite Truong
- Date: 12/14/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Scaling a product teamNPA Original Content
This guide from the NPA Product Kit series explores how to build capacity while growing your team’s credibility as a driver of business value. Learn useful techniques to scale your team so you can better tackle the challenges ahead.
Eric Ulken
12/14/2022
Scaling a product team NPA Original Content
This guide from the NPA Product Kit series explores how to build capacity while growing your team’s credibility as a driver of business value. Learn useful techniques to scale your team so you can better tackle the challenges ahead.
- Author: Eric Ulken
- Date: 12/14/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticiasNPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
Luciana Cardoso
11/16/2022
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalísticoNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/16/2022
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/16/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
How to use KPIs and OKRs for a better news product strategyNPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Luciana Cardoso
11/04/2022
How to use KPIs and OKRs for a better news product strategy NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
- Author: Luciana Cardoso
- Date: 11/04/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Taylor Lorenz
07/27/2022
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
- Author: Taylor Lorenz
- Date: 07/27/2022
- Reading time: Under 5 minutes
- Source: The Washington Post
- Scale: Global
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Amanda Natividad
07/25/2022
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
- Author: Amanda Natividad
- Date: 07/25/2022
- Reading time: From 6 to 10 minutes
- Source: Sparktoro
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Why the future of journalism is ModularRecommended on the NPA Slack
This piece is a deep dive on strategies for making "modular storytelling formats", or formats that divide news stories into smaller pieces that can be shared and consumed according to different reader habits. The author proposes several models, according to their research.
Shirish Kulkarni
07/22/2022
Why the future of journalism is Modular Recommended on the NPA Slack
This piece is a deep dive on strategies for making "modular storytelling formats", or formats that divide news stories into smaller pieces that can be shared and consumed according to different reader habits. The author proposes several models, according to their research.
- Author: Shirish Kulkarni
- Date: 07/22/2022
- Reading time: From 11 to 20 minutes
- Source: shirishkulkarni.co.uk
- Scale: N/A
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
Mark Sternberg
07/18/2022
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
- Author: Mark Sternberg
- Date: 07/18/2022
- Reading time: Under 5 minutes
- Source: Adweek
- Scale: N/A
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
Ismael Nafría
07/13/2022
15 claves para crear una newsletter de éxito
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
- Author: Ismael Nafría
- Date: 07/13/2022
- Reading time: From 11 to 20 minutes
- Source: Guardiana
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Spanish
Definindo a missão e a visão do seu produtoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definindo a missão e a visão do seu produto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Portuguese
Defining your product mission and visionNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Defining your product mission and vision NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
Definiendo la misión y la visión de su productoNPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Germán Frassa
07/05/2022
Definiendo la misión y la visión de su producto NPA Original Content
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: Spanish
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
John Cutler
06/30/2022
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.
- Author: John Cutler
- Date: 06/30/2022
- Reading time: From 6 to 10 minutes
- Source: Amplitude
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Jackie Bavaro on getting better at product strategy, what exactly is strategy, PM pitfalls to avoid, advancing your career, getting into management, and much more
A spinoff of Lenny's Newsletter, Lenny Rachitsky launched a weekly podcast in June 2022 where he interviews world-class product leaders and growth experts. Listeners come away with concrete, actionable, and tactical advice to help them build, launch, and grow their own product and career.
In this episode, Rachitsky speaks with Jackie Bavaro, best-selling author of two books about product management (Cracking the PM Interview and Cracking the PM Career) with experience at Asana, Google, and Microsoft. The discussion covers product strategy (e.g. components of a strategy, signs that your strategy is off, how to get better, etc) and product career advice (e.g. common early career mistakes, things every PM should do regardless of their level, downsides of being a manager and whether it's possible to stay an individual contributor, etc).
Lenny Rachitsky
06/16/2022
Jackie Bavaro on getting better at product strategy, what exactly is strategy, PM pitfalls to avoid, advancing your career, getting into management, and much more
A spinoff of Lenny's Newsletter, Lenny Rachitsky launched a weekly podcast in June 2022 where he interviews world-class product leaders and growth experts. Listeners come away with concrete, actionable, and tactical advice to help them build, launch, and grow their own product and career.
In this episode, Rachitsky speaks with Jackie Bavaro, best-selling author of two books about product management (Cracking the PM Interview and Cracking the PM Career) with experience at Asana, Google, and Microsoft. The discussion covers product strategy (e.g. components of a strategy, signs that your strategy is off, how to get better, etc) and product career advice (e.g. common early career mistakes, things every PM should do regardless of their level, downsides of being a manager and whether it's possible to stay an individual contributor, etc).
- Author: Lenny Rachitsky
- Date: 06/16/2022
- Reading time: Over 40 minutes
- Source: Lenny's Podcast
- Scale: N/A
- Level of complexity: Intermediate
- Type: Podcast
- Theme: Product Strategy
- Language: English
Le récit de l’aventure produit derrière Le Monde in EnglishRecommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
05/22/2022
Le récit de l’aventure produit derrière Le Monde in English Recommended on the NPA Slack
An article describing how the product team at the French newspaper Le Monde developed the English version of their websites, wat were their goals and challenges.
- Date: 05/22/2022
- Reading time: From 6 to 10 minutes
- Source: Le Ticket
- Scale: International
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: French
Canvas Your Way to Product Vision with Staff Product Manager at OnfidoRecommended on the NPA Slack
The product vision workshop and accompanying canvas is the Swiss Army Knife for product teams. This workshop is meant to help break down new features, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise. This approach aims to ensure that a product brings value to its users and business.
Merissa Silk
05/10/2022
Canvas Your Way to Product Vision with Staff Product Manager at Onfido Recommended on the NPA Slack
The product vision workshop and accompanying canvas is the Swiss Army Knife for product teams. This workshop is meant to help break down new features, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise. This approach aims to ensure that a product brings value to its users and business.
- Author: Merissa Silk
- Date: 05/10/2022
- Reading time: Over 40 minutes
- Source: Product People YouTube Channel
- Scale: N/A
- Level of complexity: Intermediate
- Type: Video
- Theme: Product Strategy
- Language: English
Last year TOI turned up the notch on data. Here’s howRecommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
Ritvvij Parrikh and Rohit Saran
05/10/2022
Last year TOI turned up the notch on data. Here’s how Recommended on the NPA Slack
Ritvvij Parrikh, Director of Product at the Times of India, discusses how the newspaper has developed products around data journalism. Thus, he proposes a framework for analyzing data products and their effectiveness in a newsroom.
- Author: Ritvvij Parrikh and Rohit Saran
- Date: 05/10/2022
- Reading time: From 6 to 10 minutes
- Source: What’s next at TOI
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
20 Things I've Learned as a Systems (Over) ThinkerRecommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
John Cutler
04/30/2022
20 Things I've Learned as a Systems (Over) Thinker Recommended on the NPA Slack
The product professional John Cutler lists 20 aspects that should be followed by people who work with systems.
- Author: John Cutler
- Date: 04/30/2022
- Reading time: Under 5 minutes
- Source: The Beautiful Mess Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Innovation Soup for The Newsroom’s Soul: A Framework for New Ideas
A practical model for developing an innovation culture within a newsroom. It suggests an actionable framework that foments and favors new ideas for news, from conception to prioritization and documentation. Includes orientation on how to manage ideas, where to locate innovation in the newsroom ecosystem, how to prioritize and scale projects, and steps to maintain innovation cycles.
Gabriel Sama
04/08/2022
Innovation Soup for The Newsroom’s Soul: A Framework for New Ideas
A practical model for developing an innovation culture within a newsroom. It suggests an actionable framework that foments and favors new ideas for news, from conception to prioritization and documentation. Includes orientation on how to manage ideas, where to locate innovation in the newsroom ecosystem, how to prioritize and scale projects, and steps to maintain innovation cycles.
- Author: Gabriel Sama
- Date: 04/08/2022
- Reading time: From 21 to 40 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
Airtable Roadmap TemplateRecommended on the NPA Slack
A straight product roadmap template built in Airtable. It can be adapted for different teams, allowing for better organization and roadmapping.
Becca Aaronson
04/01/2022
Airtable Roadmap Template Recommended on the NPA Slack
A straight product roadmap template built in Airtable. It can be adapted for different teams, allowing for better organization and roadmapping.
- Author: Becca Aaronson
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: Airtable
- Scale: N/A
- Level of complexity: Intermediate
- Type: Tool
- Theme: Product Strategy
- Language: English
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
Lauren Harris
03/04/2022
Local needs and the local-news crisis
This article analyzes the situation of the local media in the United States and its role in society. In addition, the author questions the meaning of the term "local news".
- Author: Lauren Harris
- Date: 03/04/2022
- Reading time: Under 5 minutes
- Source: Columbia Journalism Review
- Scale: Local
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Quando um produto morre, o que fica?
This article tells the story of the end of a product and what to do when it's time to transform it into something else or phase it out. Through the experience with JOTA PRO Crise, the author shares questions to ask when preparing to end a product and learnings such as developing a finishing strategy along with other teams.
Paty Gomes
01/28/2022
Quando um produto morre, o que fica?
This article tells the story of the end of a product and what to do when it's time to transform it into something else or phase it out. Through the experience with JOTA PRO Crise, the author shares questions to ask when preparing to end a product and learnings such as developing a finishing strategy along with other teams.
- Author: Paty Gomes
- Date: 01/28/2022
- Reading time: From 6 to 10 minutes
- Source: Por Dentro do Jota
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
Jessie Willms & Shelby Blackley
01/23/2022
All about paywalls
This newsletter edition discusses the impacts that paywalls have on the SEO efforts of publishers.
"WTF is SEO?" is a newsletter for news publishers to learn about search engine optimization, whether they have extensive experience with search or none at all. The two journalists who created and write the newsletter discuss various SEO concepts and strategies, talk to leading SEO experts, and share useful tools, all with the goal of helping subscribers make actionable growth for their outlet.
The entire archive page can be found in the following URL: https://wtfseo.substack.com/
- Author: Jessie Willms & Shelby Blackley
- Date: 01/23/2022
- Reading time: Under 5 minutes
- Source: WTF is SEO?
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
The Roaring 20s of digital publishing
The media landscape is always changing — but now it appears we are entering a fast and furious cycle of media innovation. The Substack boom and takeoff of new news startups are just the tip of the iceberg in media innovation.
Brian Morrissey
01/12/2022
The Roaring 20s of digital publishing
The media landscape is always changing — but now it appears we are entering a fast and furious cycle of media innovation. The Substack boom and takeoff of new news startups are just the tip of the iceberg in media innovation.
- Author: Brian Morrissey
- Date: 01/12/2022
- Reading time: From 6 to 10 minutes
- Source: The Rebooting
- Scale: Global
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
RICE Scoring ModelRecommended on the NPA Slack
The article describes the RICE scoring model, a methodology to help product professionals on how to prioritize products, features and initiatives when building a roadmap.
01/01/2022
RICE Scoring Model Recommended on the NPA Slack
The article describes the RICE scoring model, a methodology to help product professionals on how to prioritize products, features and initiatives when building a roadmap.
- Date: 01/01/2022
- Reading time: From 6 to 10 minutes
- Source: ProductPlan
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
Troy Young
11/25/2021
Nobody gives a f**k about your brand anymore
The rise of the creator economy has vastly changed the landscape of branding and — some say — de-emphasized the importance of branding when it comes to consumers. This piece explores where consumer interests are trending and how the next generation of brands might differ from the last.
- Author: Troy Young
- Date: 11/25/2021
- Reading time: From 6 to 10 minutes
- Source: People vs Algorithms
- Scale: N/A
- Level of complexity: Advanced
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
Hanaa' Tameez
11/08/2021
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means
How does editorial strategy lean into — and define — a news organization's branding? This case study explores Vox.com's evolving efforts to define a "Voxxy" story, and how that editorial strategy is being shaped by the newsroom to better the audience's experience.
- Author: Hanaa' Tameez
- Date: 11/08/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Ciclo de vida de um produto digital
This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.
Joaquim Torres
11/02/2021
Ciclo de vida de um produto digital
This post describes the main steps of a digital product life cycle. It covers the main phases of innovation, growth, maturity and end of life. This piece is a chapter of the book Gestão de Produto, in Portuguese, from the same author.
- Author: Joaquim Torres
- Date: 11/02/2021
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
A retrospective on a decade of innovationsRecommended on the NPA Slack
The Guardian’s digital team ran a retrospective over an entire decade to understand how they’ve innovated in the past. This serves as a great case study with learnings for other news organizations.
Simon Hildrew
10/29/2021
A retrospective on a decade of innovations Recommended on the NPA Slack
The Guardian’s digital team ran a retrospective over an entire decade to understand how they’ve innovated in the past. This serves as a great case study with learnings for other news organizations.
- Author: Simon Hildrew
- Date: 10/29/2021
- Reading time: From 6 to 10 minutes
- Source: The Guardian
- Scale: Global
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
A discussion of the hazards of drawing too broad conclusions from A/B headline tests drawing upon examples from The New York Times and The Boston Globe.
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
How Twitter Applied the “Jobs to Be Done” Approach to StrategyRecommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
David S. Duncan and Brian Hindo
10/06/2021
How Twitter Applied the “Jobs to Be Done” Approach to Strategy Recommended on the NPA Slack
Since Jack Dorsey rejoined Twitter as CEO in 2015, the company’s performance has skyrocketed. The authors attribute Dorsey’s success to the use of the “jobs to be done” framework which focuses on solving real problems for customers or users. This article discusses the steps that Twitter took, which other media companies can apply.
- Author: David S. Duncan and Brian Hindo
- Date: 10/06/2021
- Reading time: From 11 to 20 minutes
- Source: Harvard Business Review
- Scale: Global
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
Laura Oliver
09/21/2021
How an Asian business site attracted 30,000 subscribers by publishing one story a day
How one media startup in South Asia entering the golden age of subscriptions found success by being hyper-focused on audience needs, and ignoring the conventions of news media companies. “Choosing what not to do is as important as choosing what to do”, says 'The Ken's' co-founder and CEO Rohin Dharmakumar.
- Author: Laura Oliver
- Date: 09/21/2021
- Reading time: From 6 to 10 minutes
- Source: Reuters Institute for the Study of Journalism at the University of Oxford
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
Paty Gomes
08/23/2021
Estratégias de produto no jornalismo: Como alinhar conteúdo, audiências, negócios e tecnologia
Self-directed course on product strategy in journalism. Four modules approaching what is product; paths for product discovery; how to create vision, strategy, and roadmap; and delivery, metrification, and feedback loops.
- Author: Paty Gomes
- Date: 08/23/2021
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Beginner
- Type: Course
- Theme: Product Strategy
- Language: Portuguese
12 revenue sources for digital news organizationsRecommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
James Breiner
08/19/2021
12 revenue sources for digital news organizations Recommended on the NPA Slack
This article first appeared on James' website in 2014 and it remains one of his most popular. The revenue sources are still relevant, and so are the business principles behind them. A great overview of community, memberships, sponsorships, consulting, events, repackage and sell data, ads, video, etc.
- Author: James Breiner
- Date: 08/19/2021
- Reading time: From 11 to 20 minutes
- Source: My News Biz - Substack
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
Kati Erwert and Danny Gawlowski
08/02/2021
The homepage is not dead in Seattle and yours shouldn’t be either
In an interview conducted by Better News, Kati Erwert, senior vice president of product, marketing and public service, and Danny Gawlowski, assistant managing editor, both of The Seattle Times, discuss the importance of a news site's homepage and present ideas on how to present content to engage the audience.
- Author: Kati Erwert and Danny Gawlowski
- Date: 08/02/2021
- Reading time: From 6 to 10 minutes
- Source: Better News
- Scale: Local
- Level of complexity: Intermediate
- Type: Case study
- Theme: Product Strategy
- Language: English
Data Is More than Numbers: Why Qualitative Data Isn’t Just OpinionsRecommended on the NPA Slack
Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.
Page Laubheimer
08/01/2021
Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions Recommended on the NPA Slack
Debunking a number of assumptions that qualitative UX methods are inferior to quantitative ones. Qualitative methods are a necessary countermeasure to quantitative methods. Qualitative research is rigorous and systematic. Small sample sizes are not necessarily invalid.
- Author: Page Laubheimer
- Date: 08/01/2021
- Reading time: From 11 to 20 minutes
- Source: Nielsen Norman Group
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
New York Times’ digital strategy laid the foundation for its product strategyRecommended on the NPA Slack
How The New York Times digital-first strategy, which started around 2006, became a success -- a benchmark measured by more digital subscribers than print as of 2021. The process of aggressively pursuing digital subscriptions led to new journalistic efforts, new product features, and new revenue capabilities.
Paula Felps
07/26/2021
New York Times’ digital strategy laid the foundation for its product strategy Recommended on the NPA Slack
How The New York Times digital-first strategy, which started around 2006, became a success -- a benchmark measured by more digital subscribers than print as of 2021. The process of aggressively pursuing digital subscriptions led to new journalistic efforts, new product features, and new revenue capabilities.
- Author: Paula Felps
- Date: 07/26/2021
- Reading time: From 6 to 10 minutes
- Source: International News Media Association
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Building healthy membership communities: Lessons from newsrooms around the worldRecommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
Rohan Grover and Jennifer Kho
07/21/2021
Building healthy membership communities: Lessons from newsrooms around the world Recommended on the NPA Slack
Insights on membership programs based on interviews with staff and members from four newsrooms: the Honolulu Civil Beat in Hawaii, Krautreporter in Germany, The News Minute in South India, and Tortoise in the United Kingdom. A comprehensive look at the subscription and membership strategies, including lessons learned.
- Author: Rohan Grover and Jennifer Kho
- Date: 07/21/2021
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: Local
- Level of complexity: Advanced
- Type: Case study
- Theme: Product Strategy
- Language: English
The role of productRecommended on the NPA Slack
The lackluster experience of many digital media products is a result of organizational dysfunction. The messy but critical role of the product group in media businesses.
Brian Morrissey
07/21/2021
The role of product Recommended on the NPA Slack
The lackluster experience of many digital media products is a result of organizational dysfunction. The messy but critical role of the product group in media businesses.
- Author: Brian Morrissey
- Date: 07/21/2021
- Reading time: Under 5 minutes
- Source: The Rebooting
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
The paradox of being a media managerRecommended on the NPA Slack
A collection of great tips to answer the question: "how should a media manager act?" Hint: focus on the basics of product strategy.
David Tvrdon
07/13/2021
The paradox of being a media manager Recommended on the NPA Slack
A collection of great tips to answer the question: "how should a media manager act?" Hint: focus on the basics of product strategy.
- Author: David Tvrdon
- Date: 07/13/2021
- Reading time: From 6 to 10 minutes
- Source: The Fix
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Sorry publishers, but your digital products suckRecommended on the NPA Slack
The vast majority of news sites or apps are not pleasant to navigate as a user due to many errors, which are generally easy to fix. Filloux critiques several categories of errors that make the user experience less-than-ideal: login, identification, and on-boarding procedures; search engines; no personalization, users are all the same; apps poorly implemented.
Frederic Filloux
07/12/2021
Sorry publishers, but your digital products suck Recommended on the NPA Slack
The vast majority of news sites or apps are not pleasant to navigate as a user due to many errors, which are generally easy to fix. Filloux critiques several categories of errors that make the user experience less-than-ideal: login, identification, and on-boarding procedures; search engines; no personalization, users are all the same; apps poorly implemented.
- Author: Frederic Filloux
- Date: 07/12/2021
- Reading time: From 11 to 20 minutes
- Source: Monday Note
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
OKRs na Comunicação
The article discusses how to implement OKRs in communication companies or departments, describing their main aspects and the difficulties in their adoption.
Fabiana Ramos
05/17/2021
OKRs na Comunicação
The article discusses how to implement OKRs in communication companies or departments, describing their main aspects and the difficulties in their adoption.
- Author: Fabiana Ramos
- Date: 05/17/2021
- Reading time: Under 5 minutes
- Source: LinkedIn
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
A simple framework for deciding what to stop doingRecommended on the NPA Slack
The author presents a useful model for prioritization: Mission Value vs. Business Value. She makes the case that the most important question for newsroom managers to ask their employees is "What are you doing that you don’t think is a good use of your time, and why?"
Stephanie Castellano
04/20/2021
A simple framework for deciding what to stop doing Recommended on the NPA Slack
The author presents a useful model for prioritization: Mission Value vs. Business Value. She makes the case that the most important question for newsroom managers to ask their employees is "What are you doing that you don’t think is a good use of your time, and why?"
- Author: Stephanie Castellano
- Date: 04/20/2021
- Reading time: From 6 to 10 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
9 subscriber retention strategiesRecommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
Jeff Sonderman and Gwen Vargo
03/22/2021
9 subscriber retention strategies Recommended on the NPA Slack
The API asked news publishers how much value they thought different subscriber retention strategies could have. They also asked the current level of proficiency in subscriber retention strategies. The results show what aspects of subscriber retention are considered most important and where the skills and knowledge gaps lie to help increase subscriber rates across news organizations.
- Author: Jeff Sonderman and Gwen Vargo
- Date: 03/22/2021
- Reading time: From 21 to 40 minutes
- Source: American Press Institute
- Scale: Regional
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
Lenny Rachitsky
03/02/2021
Content-driven growth: Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow
In this edition of his newsletter, Lenny Rachitsky answers a reader question about how startups can drive growth with content. He asked Twitter to name the companies that are best at content-driven growth and then interviewed the founders and/or heads-of-content at the top four (Slidebean, Ahrefs, Intercom, and HubSpot). Though these are tech startups rather than media companies, there are still valuable takeaways that can be applied to a more traditional media company as well.
More editions of Lenny's Newsletter can be found here: https://www.lennysnewsletter.com/archive
- Author: Lenny Rachitsky
- Date: 03/02/2021
- Reading time: From 11 to 20 minutes
- Source: Lenny's Newsletter
- Scale: N/A
- Level of complexity: Intermediate
- Type: Newsletter edition
- Theme: Product Strategy
- Language: English
WTF is SEO? Glossary
The creators of the WTF is SEO? newsletter have compiled a glossary of SEO concepts for publishers. Learn everything from URL to E.A.T.
Jessie Willms & Shelby Blackley
02/26/2021
WTF is SEO? Glossary
The creators of the WTF is SEO? newsletter have compiled a glossary of SEO concepts for publishers. Learn everything from URL to E.A.T.
- Author: Jessie Willms & Shelby Blackley
- Date: 02/26/2021
- Reading time: From 6 to 10 minutes
- Source: WTF is SEO?
- Level of complexity: Beginner
- Type: Glossary
- Theme: Product Strategy
- Language: English
Agile as TraumaRecommended on the NPA Slack
The author makes a critique of agile development methods, putting them in historical context and dissecating its main characteristics.
Dorian Taylor
03/08/2020
Agile as Trauma Recommended on the NPA Slack
The author makes a critique of agile development methods, putting them in historical context and dissecating its main characteristics.
- Author: Dorian Taylor
- Date: 03/08/2020
- Reading time: From 11 to 20 minutes
- Source: Dorian Taylor Personal Webpage
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
Product vs. Feature TeamsRecommended on the NPA Slack
The author embarks upon an in-depth investigation and comparison between structuring a product organization as what he frames as an "empowered product team" or a "feature team." His conclusions are surprising.
Marty Cagan
08/29/2019
Product vs. Feature Teams Recommended on the NPA Slack
The author embarks upon an in-depth investigation and comparison between structuring a product organization as what he frames as an "empowered product team" or a "feature team." His conclusions are surprising.
- Author: Marty Cagan
- Date: 08/29/2019
- Reading time: From 11 to 20 minutes
- Source: Silicon Valley Product Group
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Product Strategy
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.
- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
The billionaire's typewriterRecommended on the NPA Slack
The author offers a critique of the design decisions of Medium, specific the ones related to how articles are displayed, and the options offered to writers when publishing their pieces.
Matthew Butterick
03/29/2019
The billionaire's typewriter Recommended on the NPA Slack
The author offers a critique of the design decisions of Medium, specific the ones related to how articles are displayed, and the options offered to writers when publishing their pieces.
- Author: Matthew Butterick
- Date: 03/29/2019
- Reading time: From 11 to 20 minutes
- Source: Practical Typography
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
John Doerr
04/10/2018
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.
- Author: John Doerr
- Date: 04/10/2018
- Reading time: From 11 to 20 minutes
- Source: TED conference
- Scale: N/A
- Level of complexity: Beginner
- Type: Lecture
- Theme: Product Strategy
- Language: English
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
10/06/2017
Se eu tivesse um jornal…
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 10/06/2017
- Reading time: Over 40 minutes
- Source: Farol Jornalismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: Portuguese
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
Jeff Jarvis
08/09/2017
If I Ran a Newspaper….
In this article, the author shares thoughts on what transformations news outlets, especially legacy papers, should implement to remain relevant and sustainable in the future. Jarvis describes the need for new, useful, services that serve specific interests, communities, and use cases, based on listening and maintaining relationships with the readers/consumers.
- Author: Jeff Jarvis
- Date: 08/09/2017
- Reading time: From 21 to 40 minutes
- Source: Whither News
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Building Products
Julie Zhuo makes a list of the tasks that a Product Manager must follow and the questions that must be asked in the process of generating a digital product.
Julie Zhuo
06/02/2016
Building Products
Julie Zhuo makes a list of the tasks that a Product Manager must follow and the questions that must be asked in the process of generating a digital product.
- Author: Julie Zhuo
- Date: 06/02/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
DIY Toolkit - Theory of change
This short video explains the Theory of Change: a tool you can use to define goals and how to reach them.
06/18/2014
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
Stijn Debrouwere
04/08/2010
Tags don't cut it
The author highlights the importance of organizing content via tags, and thinking thoroughly about taxonomy when building systems for news.
- Author: Stijn Debrouwere
- Date: 04/08/2010
- Reading time: From 11 to 20 minutes
- Source: Debrouwere.org
- Scale: Global
- Level of complexity: Intermediate
- Type: Guide
- Theme: Product Strategy
- Language: English
