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A Lookback at The Atlantic’s Paywall LaunchNPA Original Content
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
Adriana Lacy
07/31/2023
A Lookback at The Atlantic’s Paywall Launch NPA Original Content
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
- Author: Adriana Lacy
- Date: 07/31/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: International
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
Madeleine White
06/07/2023
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
The framework, metrics and optimization strategy employed by ELLE Magazine in France to better convert users into subscribers.
- Author: Madeleine White
- Date: 06/07/2023
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: National
- Level of complexity: Intermediate
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
07/19/2022
Subscription Performance Benchmark Report 2022
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
- Date: 07/19/2022
- Reading time: From 11 to 20 minutes
- Source: Piano
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
Hayley Slusser
07/12/2022
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
- Author: Hayley Slusser
- Date: 07/12/2022
- Reading time: From 6 to 10 minutes
- Source: The Lenfest Institute
- Scale: Local
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
Why Medium failedRecommended on the NPA Slack
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
Simon Owens
07/05/2022
Why Medium failed Recommended on the NPA Slack
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
- Author: Simon Owens
- Date: 07/05/2022
- Reading time: From 11 to 20 minutes
- Source: Simon Owens Substack
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
Ismael Nafría
06/25/2022
Así espera llegar el NYT a los 15 millones de suscriptores en 2027
An analysis of The New York Times presentation for Investor's Day 2022 regarding the paper's strategy to achieve 15 million subscribers by 2027. This newsletter edition highlights NYT's plans to grow the engagement and retention of its audience through its bundle of different products, including not only news but also lifestyle ones, such as Cooking, Games, The Athletic, and Wirecutter.
- Author: Ismael Nafría
- Date: 06/25/2022
- Reading time: From 6 to 10 minutes
- Source: Tendenci@s
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: Spanish
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
Susan Chandler
05/26/2022
Reading Frequency Outweighs Page Views and Intensity: Medill Analysis
Many news organizations are turning away from ad-based revenue models and toward subscriptions, which are more stable and sustainable. When determining the health of their readership and figuring out how to convert a reader to a subscriber, publications often focus on page views and session time. But a recent analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications found that readers who make short but frequent visits are more valuable than those that stop occasionally and read a lot.
- Author: Susan Chandler
- Date: 05/26/2022
- Reading time: From 6 to 10 minutes
- Source: Local News Initiative
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
Laura Oliver
05/26/2022
These reader revenue models keep in mind people who won't pay full price (yet)
This article shows innovative examples of paywalls and other revenue models from news outlets around the world. The focus is on companies that are experimenting to offer more inclusive models, that go beyond reaching only richer and older audiences.
- Author: Laura Oliver
- Date: 05/26/2022
- Reading time: From 11 to 20 minutes
- Source: Reuters Institute for the Study of Journalism
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
Simon Owens
05/11/2022
Why media companies don’t partner up on bundled subscriptions very often
This specific newsletter edition is about why media organizations don't partner on bundled subscription products more often.
Simon Owens is a longtime journalist, marketer, and PR professional who publishes a media industry newsletter via Substack that touches on topics ranging from the creator economy to paywalls to SEO and more.
The full archive of Owens's newsletter can be found here: https://simonowens.substack.com/archive
Some posts are restricted to paying subscribers only, but there are many free editions of value as well.
- Author: Simon Owens
- Date: 05/11/2022
- Reading time: From 6 to 10 minutes
- Source: Simon Owens's Media Newsletter
- Scale: N/A
- Level of complexity: Beginner
- Type: Newsletter edition
- Theme: Business Models & Monetization
- Language: English
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
David Cohn
05/06/2022
How free service journalism and paywalls can coexist
The article explores the tension between the recent industry trend to own and monetize an audience and journalism as a service. The author doesn't give a definitive answer but suggests that it doesn't have to be an either/or situation.
- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
Sara Guaglione
04/29/2022
How publishers are experimenting with more homepage personalization sections
This article discusses how major, legacy publishers like the New York Times and Washington Post are experimenting with homepage personalization to keep and acquire subscribers.
- Author: Sara Guaglione
- Date: 04/29/2022
- Reading time: Under 5 minutes
- Source: Digiday
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
Rupert Knowles
04/01/2022
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting privacy landscape and its implications for digital businesses?
Rupert Knowles, General Manager, UK, Piano, explores the changing digital landscape and outlines how publishers can adopt new ways of building reader trust that lead to better targeting capabilities and higher overall revenue from both advertising and subscription models, without compromising on data ethics.
- Author: Rupert Knowles
- Date: 04/01/2022
- Reading time: Under 5 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
Joseph Lichterman
03/01/2022
Newsletters for fundraising workshop
This article presents the slides of a one-hour workshop on how to employ emails newsletters for fundraising. The workshop provides tips, best practices and examples from publishers using email products for revenue.
- Author: Joseph Lichterman
- Date: 03/01/2022
- Reading time: From 11 to 20 minutes
- Source: Lenfest Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Webinar
- Theme: Business Models & Monetization
- Language: English
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
Utkarsh Arora
02/14/2022
Media companies can build an effective churn propensity model in 4 steps
This article explains steps to create a model for predicting churn - when customers cancel their subscription/support/membership. The author suggests which questions the company should make to start building a predictive model, what kind of data can be explored, and what could be the analysis process.
- Author: Utkarsh Arora
- Date: 02/14/2022
- Reading time: From 6 to 10 minutes
- Source: International News Media Association (INMA)
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
Ben Dejarnette
12/28/2021
What does it mean to be a “sustainable” news business?
Independent publishers — especially in local news — have long struggled with long-term sustainability. After completing multiple versions of its Sustainability Audit, Lion Publishers explains the importance of a strong operational foundation for newsrooms, and how to identify and measure opportunities for growth on the path to sustainability.
- Author: Ben Dejarnette
- Date: 12/28/2021
- Reading time: From 6 to 10 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Advanced
- Type: Article
- Theme: Business Models & Monetization
- Language: English
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
Ben Dejarnette
12/22/2021
7 ideas to make your news business more sustainable in 2022
In this episode, the podcast News Guest explores seven ideas to improve sustainability in the news business. Organizing teams, engaging with the audience and streamlining workflows are important themes in this episode. Those strategies were first presented at the 2021 LION Local Journalism Awards.
- Author: Ben Dejarnette
- Date: 12/22/2021
- Reading time: From 21 to 40 minutes
- Source: Lion Publishers
- Scale: Local
- Level of complexity: Beginner
- Type: Podcast
- Theme: Business Models & Monetization
- Language: English
Punto de Inflexión InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Punto de Inflexión Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Spanish
Inflection Point InternationalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Inflection Point International Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Ponto de Inflexão InternacionalRecommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
11/22/2021
Ponto de Inflexão Internacional Recommended on the NPA Slack
The 2021 Inflection Point International study by Sembra Media focuses on impact, innovation, threats and sustainability of digital media entrepreneurs in Latin America, Southeast Asia and Africa. It really highlights that all around the world, digital journalists are facing similar challenges and can build resiliency by learning from each other. The executive summary is a great synopsis, but readers can dive deeper into the 6-chapter report.
- Author: Janine Warner, Jessica Best, Mijal Iastrebner and Felicitas Carrique
- Date: 11/22/2021
- Reading time: Over 40 minutes
- Source: Sembra Media
- Scale: Regional
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: Portuguese
What’s Next for Creator Platforms? Learning to SellRecommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
Nathan Baschez
10/28/2021
What’s Next for Creator Platforms? Learning to Sell Recommended on the NPA Slack
Creator-centric platforms including Twitter, YouTube, Facebook and others have deep problems with converting users into paying subscribers. This article illustrates some of the key reasons why conversions to subscriptions are low, and how to improve them -- with applications to other types of media companies.
- Author: Nathan Baschez
- Date: 10/28/2021
- Reading time: From 11 to 20 minutes
- Source: Future.com
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
10/07/2021
Cómo retener a los suscriptores: la experiencia de The Atlantic y MediaNews Group
Tips on how to retain subscribers from Louis Deering, VP of Digital Subscriptions at MediaNews Group, and Emilie Harkin, VP of Consumer Strategy & Growth at The Atlantic. The article summarizes a talk from both leaders where they discussed pillars for developing a retention strategy, why The Atlantic chose a pyramid-based strategy, and core moments of a subscriber retention timeline.
- Date: 10/07/2021
- Reading time: Under 5 minutes
- Source: Laboratorio de Periodismo
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Spanish
Why the New York Times Should be TokenizedRecommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
Jihad Esmail and Joey DeBruin
10/07/2021
Why the New York Times Should be Tokenized Recommended on the NPA Slack
The author argues that tokenization could emerge as a key differentiator for forward-thinking media companies. Particularly for new companies and products, allowing early subscribers to benefit from future upside via tokens, such as NFT, could have real benefits.
- Author: Jihad Esmail and Joey DeBruin
- Date: 10/07/2021
- Reading time: From 6 to 10 minutes
- Source: Forefront
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
How news publishers are turning casual, infrequent readers into paying subscribersRecommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
Sarah Scire
10/05/2021
How news publishers are turning casual, infrequent readers into paying subscribers Recommended on the NPA Slack
According to a 2021 report from the International News Media Association, most publishers spend more on acquisition of new readers as opposed to retention. However, market leaders put more resources toward engaging existing subscribers. The main takeaway is that retaining light readers is key to a viable subscription business.
- Author: Sarah Scire
- Date: 10/05/2021
- Reading time: Under 5 minutes
- Source: Nieman Lab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Cinco consejos para mejorar las aplicaciones a subvenciones
In this article, Florencia Aza, project manager at SembraMedia, Vanina Berghella, director of the acceleration program Velocidad, and Patricio Provitina, program director at the International Center for Journalists (ICFJ), share advice for news organizations when applying for grants and funding. Tips include analyzing the donor organization, being transparent about your business model and more.
Florencia Luján
08/30/2021
Cinco consejos para mejorar las aplicaciones a subvenciones
In this article, Florencia Aza, project manager at SembraMedia, Vanina Berghella, director of the acceleration program Velocidad, and Patricio Provitina, program director at the International Center for Journalists (ICFJ), share advice for news organizations when applying for grants and funding. Tips include analyzing the donor organization, being transparent about your business model and more.
- Author: Florencia Luján
- Date: 08/30/2021
- Reading time: Under 5 minutes
- Source: SembraMedia
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: Spanish
How NFTs Could Lead to A Serious Business Opportunity for News OrganizationsRecommended on the NPA Slack
The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.
David Cohn
08/16/2021
How NFTs Could Lead to A Serious Business Opportunity for News Organizations Recommended on the NPA Slack
The media's first step into blockchain may be a dead end, but what grows out of it could have impact, argues David Cohn.
- Author: David Cohn
- Date: 08/16/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Reports
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Scale Was the God That FailedRecommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
Josh Marshall
04/02/2021
Scale Was the God That Failed Recommended on the NPA Slack
A historical analysis of the structural and strategic failures of the news industry to successfully transition to digital publishing, by looking at the booming newspaper journalism era that preceded it.
- Author: Josh Marshall
- Date: 04/02/2021
- Reading time: From 6 to 10 minutes
- Source: The Atlantic
- Scale: National
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
03/16/2021
Como pensar e prever um orçamento para distribuição jornalística
A step-by-step guide on how to plan your budget for the distribution of content. This article suggests, from scratch, ways to plan and predict spending, how to structure a project financially and how to measure results.
- Date: 03/16/2021
- Reading time: Under 5 minutes
- Source: Énois
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
La Guía de Membresía
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Spanish
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
The membership guide
This is a step by step guide on creating membership models. It provides information, practical advice, worksheets and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: English
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
09/15/2020
O Membership Guide
This is a step-by-step guide on creating membership models. It provides information, practical advice, worksheets, and case studies around membership models to address the challenges on trust and sustainability in news organizations.
- Date: 09/15/2020
- Reading time: Over 40 minutes
- Source: The Membership Puzzle Project
- Scale: National
- Level of complexity: Beginner
- Type: Guide
- Theme: Business Models & Monetization
- Language: Portuguese
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
Eduardo Suárez
02/01/2020
How to build a successful subscription news business: lessons from Britain and Spain
The main goal of this paper is explaining the strategies news outlets use when adopting memberships and subscriptions. It focusses not only on the revenue model but also on the organizational changes.
- Author: Eduardo Suárez
- Date: 02/01/2020
- Reading time: Over 40 minutes
- Source: Reuters Institute
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Business Models & Monetization
- Language: English
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Clubes de Membros no Setor de Notícias e Além: o que a mídia pode aprender de outros movimentos movidos por apoiadores
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Portuguese
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membresía en los medios: lecciones de organizaciones financiadas por sus miembros
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: Spanish
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
Emily Goligoski and Matt Thompson
04/12/2019
Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
This e-book by the Membership Puzzle Project in partnership with Knight Center looks into organizations from other fields to find ideas and practices related to memberships that could be adopted by news organizations. The report discusses examples of what motivates people to join a membership-based project, how members participate, and how communities grow.
- Author: Emily Goligoski and Matt Thompson
- Date: 04/12/2019
- Reading time: Over 40 minutes
- Source: Knight Center
- Scale: N/A
- Level of complexity: Intermediate
- Type: Ebook
- Theme: Business Models & Monetization
- Language: English
What it takes to shift a news organization to reader revenueRecommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
Damon Kiesow
10/02/2018
What it takes to shift a news organization to reader revenue Recommended on the NPA Slack
This report shows how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
- Author: Damon Kiesow
- Date: 10/02/2018
- Reading time: Under 5 minutes
- Source: American Press Institute
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Business Models & Monetization
- Language: English
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
Teun Gautier
04/12/2018
And the answer is... distributed journalism
In this talk, Teun Gautier, founder of De Coöperatie, details new revenue streams in journalism by decentralizing production, distribution and monetization. According to Teun this could be a new way of designing the journalistic economy.
- Author: Teun Gautier
- Date: 04/12/2018
- Reading time: From 21 to 40 minutes
- Source: International Journalism Festival
- Scale: International
- Level of complexity: Intermediate
- Type: Video
- Theme: Business Models & Monetization
- Language: English
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.
- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
Your guide to the Lean Business Model Canvas | MiroRecommended on the NPA Slack
"How to Use the Lean Canvas: A One-Page Business Plan for Startups" provides a comprehensive overview of the Lean Canvas framework. It explains how this tool can be used by startups to define their business model and strategy effectively. The Lean Canvas is a concise one-page document that allows entrepreneurs to outline key elements such as problem, solution, unique value proposition, customer segments, revenue streams, and more. By using this framework, entrepreneurs can better understand their customers, identify market gaps, and leverage this knowledge to create a successful business plan.
07/12/2013
Your guide to the Lean Business Model Canvas | Miro Recommended on the NPA Slack
"How to Use the Lean Canvas: A One-Page Business Plan for Startups" provides a comprehensive overview of the Lean Canvas framework. It explains how this tool can be used by startups to define their business model and strategy effectively. The Lean Canvas is a concise one-page document that allows entrepreneurs to outline key elements such as problem, solution, unique value proposition, customer segments, revenue streams, and more. By using this framework, entrepreneurs can better understand their customers, identify market gaps, and leverage this knowledge to create a successful business plan.
- Date: 07/12/2013
- Reading time: Under 5 minutes
- Source: miro.com
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
Why the Lean Start-Up Changes EverythingRecommended on the NPA Slack
"Why the Lean Start-Up Changes Everything" discusses the concept of lean start-ups and their impact on traditional business methods. The article argues that the lean start-up approach, which emphasizes quick experimentation and learning from failures, has revolutionized the way entrepreneurs and businesses operate. It highlights the importance of embracing uncertainty and employing a scientific approach to business strategy. The author suggests that by adopting lean start-up principles, organizations can increase their chances of success and effectively innovate in today's rapidly changing business landscape.
05/01/2013
Why the Lean Start-Up Changes Everything Recommended on the NPA Slack
"Why the Lean Start-Up Changes Everything" discusses the concept of lean start-ups and their impact on traditional business methods. The article argues that the lean start-up approach, which emphasizes quick experimentation and learning from failures, has revolutionized the way entrepreneurs and businesses operate. It highlights the importance of embracing uncertainty and employing a scientific approach to business strategy. The author suggests that by adopting lean start-up principles, organizations can increase their chances of success and effectively innovate in today's rapidly changing business landscape.
- Date: 05/01/2013
- Reading time: Under 5 minutes
- Source: hbr.org
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
Sell Your By-productsRecommended on the NPA Slack
Sell your by-products. Develop additional revenue streams. Diversification is important strategically regardless of the digital product.
Jason Fried
03/29/2009
Sell Your By-products Recommended on the NPA Slack
Sell your by-products. Develop additional revenue streams. Diversification is important strategically regardless of the digital product.
- Author: Jason Fried
- Date: 03/29/2009
- Reading time: From 6 to 10 minutes
- Source: Signal v Noise
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: English
