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Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Madeleine White
10/25/2022
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
- Author: Madeleine White
- Date: 10/25/2022
- Reading time: From 6 to 10 minutes
- Source: The Audiencers
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Marketing
- Language: English
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
Faisal Kalim
07/22/2022
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
- Author: Faisal Kalim
- Date: 07/22/2022
- Reading time: From 6 to 10 minutes
- Source: What's New in Publishing
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Why the Los Angeles Times is investing in a social media content creation teamRecommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
Sara Guaglione
06/16/2022
Why the Los Angeles Times is investing in a social media content creation team Recommended on the NPA Slack
The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok. The 404 team, as it is called, aims to reach a a young, diverse audience that may not already be part of the publisher’s audience. The team includes content creators, artists, filmmakers, writers and even a puppeteer.
- Author: Sara Guaglione
- Date: 06/16/2022
- Reading time: From 6 to 10 minutes
- Source: DigiDay
- Scale: Regional
- Level of complexity: Beginner
- Type: Article
- Theme: Product Marketing
- Language: English
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.
- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
07/17/2014
DIY Toolkit - Marketing Mix
An easy explainer video on how to sell your idea with a marketing mix tool and highlighting opportunities. It helps you getting buy-in from stakeholders for your project.
- Date: 07/17/2014
- Reading time: Under 5 minutes
- Source: DIY Toolkit
- Scale: N/A
- Level of complexity: Beginner
- Type: Video
- Theme: Product Marketing
- Language: English
