Learning paths
Dive into common challenges of news product management with these curated lists of resources, divided by subject. Learn at your own pace, while following a structured path.
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Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
Resources
No resources found. Please broaden your search and/or disable filters.Journalism Has Been Disrupted. Can Product Thinking Save It?
An article about news product management as a new discipline in media organizations. Where did it came from? Why is it important? This is the first post of a series.Meredith Gallo
11/09/2020
Journalism Has Been Disrupted. Can Product Thinking Save It?
An article about news product management as a new discipline in media organizations. Where did it came from? Why is it important? This is the first post of a series.- Author: Meredith Gallo
- Date: 11/09/2020
- Reading time: From 6 to 10 minutes
- Source: Knightlab
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
What is the ‘product’ of journalism?
A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :) A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.David Cohn
05/06/2022
What is the ‘product’ of journalism?
A short and sweet argument that journalists need to rethink/better understand what their product is, complete with a shoutout to NPA! :) A journalist's product isn't a single article, just like Frito-Lay's product isn't a single potato chip. Journalists' service is collecting and filtering information, but where it becomes product is how they distribute it and how the audience experiences/interacts with it.- Author: David Cohn
- Date: 05/06/2022
- Reading time: Under 5 minutes
- Source: Poynter
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
The rise of the Journalist Product Manager
An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.Marcelo Fontoura
04/11/2016
The rise of the Journalist Product Manager
An introductory article discussing the connections between journalism and product management. It describes how this is a novel approach both for journalism as an industry, that has to embrace knowledge and skills from outside it, and for journalists looking to diversify their careers.- Author: Marcelo Fontoura
- Date: 04/11/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Understanding the role of product in news organizations
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.Sasha Koren
03/24/2022
Understanding the role of product in news organizations
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.- Author: Sasha Koren
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product
NPA Original ContentThis glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
ABCs of Product
NPA Original ContentThis glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: English
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
Defining your product mission and vision
NPA Original ContentTwo of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.Germán Frassa
07/05/2022
Defining your product mission and vision
NPA Original ContentTwo of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.- Author: Germán Frassa
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
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Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
Resources
No resources found. Please broaden your search and/or disable filters.Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.Ariel Zirulnick
06/01/2017
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.- Author: Ariel Zirulnick
- Date: 06/01/2017
- Reading time: From 11 to 20 minutes
- Source: Membership Puzzle Project
- Type: Other
- Theme: Audience Engagement & Listening
- Language: English
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.John Doerr
04/10/2018
Why the secret to success is setting the right goals
A practical TED Talk by venture capitalist John Doerr discussing how OKRs can get organizations back on track to "set and execute on audacious goals" — and hold leaders and ourselves accountable. The talk covers OKRs' origin story and how they're applied by various businesses.- Author: John Doerr
- Date: 04/10/2018
- Reading time: From 11 to 20 minutes
- Source: TED conference
- Scale: N/A
- Level of complexity: Beginner
- Type: Lecture
- Theme: Product Strategy
- Language: English
The Eisenhower Matrix
This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.Laura Scroggs
The Eisenhower Matrix
This article explains Dwight D. Eisenhower's prioritization framework, with the goal of avoiding the 'urgency trap'. It helps you visualize your tasks or team tasks and focus on what will make you or your team work as effective as possible. It even teaches users of Todoist how to implement the matrix in the app.- Author: Laura Scroggs
- Reading time: From 11 to 20 minutes
- Source: Todoist
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: English
DIY Toolkit - Theory of change
This short video explains the Theory of Change: a tool you can use to define goals and how to reach them.06/18/2014
A guide to developing editorial workflows
When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.Andrew Kemp
06/21/2022
A guide to developing editorial workflows
When working with multidisciplinary teams and publishing content, the workflows need to be optimized. This article explores editorial workflows, how to manage and document them, the benefits for doing so, and some methodologies, including valuing SEO.- Author: Andrew Kemp
- Date: 06/21/2022
- Reading time: From 11 to 20 minutes
- Source: State of Digital Publishing
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: English
'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.César López Linares
07/20/2022
'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.- Author: César López Linares
- Date: 07/20/2022
- Reading time: Under 5 minutes
- Source: LatAm Journalism Review
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
What does it take to have an inclusive newsroom
This article gives recommendations on how to cultivate a diverse environment in your newsroom that reflects its audience.Jeremy Ullmann
07/03/2020
What does it take to have an inclusive newsroom
This article gives recommendations on how to cultivate a diverse environment in your newsroom that reflects its audience.- Author: Jeremy Ullmann
- Date: 07/03/2020
- Reading time: Under 5 minutes
- Source: Media Diversity Institute
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Project Management in Newsrooms
Recommended on the NPA SlackThis ebook discusses project management in newsrooms and provides insights on effective strategies to manage projects in this fast-paced environment. It emphasizes the importance of planning and organization, communication, and teamwork in successfully delivering news projects. The author highlights the need for clear objectives and timelines, as well as the use of project management tools and techniques. Furthermore, the article stresses the significance of flexibility and adaptability in newsroom projects, given the unpredictable and changing nature of news. Overall, it provides valuable guidance on how to effectively manage projects in newsrooms to meet deadlines and deliver high-quality news content.07/31/2023
Project Management in Newsrooms
Recommended on the NPA SlackThis ebook discusses project management in newsrooms and provides insights on effective strategies to manage projects in this fast-paced environment. It emphasizes the importance of planning and organization, communication, and teamwork in successfully delivering news projects. The author highlights the need for clear objectives and timelines, as well as the use of project management tools and techniques. Furthermore, the article stresses the significance of flexibility and adaptability in newsroom projects, given the unpredictable and changing nature of news. Overall, it provides valuable guidance on how to effectively manage projects in newsrooms to meet deadlines and deliver high-quality news content.- Date: 07/31/2023
- Reading time: From 21 to 40 minutes
- Source: www.apm.org.uk
- Scale: International
- Level of complexity: Intermediate
- Type: Guide
- Theme: Leadership & People Management
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Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
Resources
No resources found. Please broaden your search and/or disable filters.Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.Ariel Zirulnick
06/01/2017
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.- Author: Ariel Zirulnick
- Date: 06/01/2017
- Reading time: From 11 to 20 minutes
- Source: Membership Puzzle Project
- Type: Other
- Theme: Audience Engagement & Listening
- Language: English
Getting started with product research
NPA Original ContentThis guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.Aldana Vales and Erin Boon
07/05/2022
Getting started with product research
NPA Original ContentThis guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.- Author: Aldana Vales and Erin Boon
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Making research and experimentation part of your development process
NPA Original ContentUnderstanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.Stephanie Ho
07/05/2022
Making research and experimentation part of your development process
NPA Original ContentUnderstanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.- Author: Stephanie Ho
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Using research results in decision-making
NPA Original ContentProduct thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.Khalil Cassimally
07/05/2022
Using research results in decision-making
NPA Original ContentProduct thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.- Author: Khalil Cassimally
- Date: 07/05/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more. Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator programPenny Riordan
05/17/2022
How surveys helped 5 newsrooms refine coverage and grow reader revenue
There are several different forms of listening to your audience. One of the most used is reader surveys, but, even then, there is more than way to apply the method and to interpret insights. This article presents the strategies employed by 5 newsrooms to refine coverage and grow reader revenue via reader surveys. The organizations asked readers about ideas for new products, what topics they were interested in, what were their goals, and more. Some of the organizations mentioned were featured in the Meta Journalism Project’s Accelerator program- Author: Penny Riordan
- Date: 05/17/2022
- Reading time: From 6 to 10 minutes
- Source: Local Media Association
- Scale: Local
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
‘User Needs’: a way for newsrooms to do more with less
The article explains the framework of User Needs, a common way of analyzing the audience of a news outlet and how it perceives and relates to content. The framework was developed by Dmitry Shishkin for the BBC and is explored here via several examples.Aliya Itzkowitz
‘User Needs’: a way for newsrooms to do more with less
The article explains the framework of User Needs, a common way of analyzing the audience of a news outlet and how it perceives and relates to content. The framework was developed by Dmitry Shishkin for the BBC and is explored here via several examples.- Author: Aliya Itzkowitz
- Reading time: From 6 to 10 minutes
- Source: FT Strategies
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Strategy
- Language: English
Analyzing User Research
A thorough guide about how to analyze user research. It covers different methods, how to create a story around what you discovered, and craft the best deliverables.Analyzing User Research
A thorough guide about how to analyze user research. It covers different methods, how to create a story around what you discovered, and craft the best deliverables.- Reading time: From 11 to 20 minutes
- Source: UserInterviews
- Scale: N/A
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main researchLaura Hazard Owen
06/08/2022
“I follow all these pages and I still don’t get answers”: This new report is a great example of centering consumers in local news research
This article describes the main conclusions from a 6-month study of local audiences in the American state of Delaware. Delaware’s Local Journalism Initiative set to discover what the audience wanted and needed from local journalism, and they did that by combining several methods. Among the findings, they discovered that local news is overly negative, there are not many news about black communities and residents want more usable news. The article has a link to the main research- Author: Laura Hazard Owen
- Date: 06/08/2022
- Reading time: From 11 to 20 minutes
- Source: NiemanLab
- Scale: Local
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
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Product strategy specifies how you’ll apply resources to meet audience needs while staying aligned with your mission, values and business strategy. In sum, it’s your organization’s view on what your product is, and how your organization will bring that product to fruition. Designing a clear, efficient strategy for a news product can be complicated. There are many methods and possibilities, and separating signal from noise can be hard. This learning path will help you to devise a clear strategy that you can share with your team and follow through.
Resources
No resources found. Please broaden your search and/or disable filters.Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.Ariel Zirulnick
06/01/2017
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.- Author: Ariel Zirulnick
- Date: 06/01/2017
- Reading time: From 11 to 20 minutes
- Source: Membership Puzzle Project
- Type: Other
- Theme: Audience Engagement & Listening
- Language: English
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.Marie Connelly
07/10/2017
Define your strategy
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.- Author: Marie Connelly
- Date: 07/10/2017
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Understanding the product development lifecycle
NPA Original ContentExplore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.Susannah Locke
07/05/2022
Understanding the product development lifecycle
NPA Original ContentExplore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.- Author: Susannah Locke
- Date: 07/05/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: English
A Playbook for Achieving Product-Market Fit
A straigth forward guide on how to achieve product-market fit. It's divided in six iterative steps, grounded on the principles of lean thinking.A Playbook for Achieving Product-Market Fit
A straigth forward guide on how to achieve product-market fit. It's divided in six iterative steps, grounded on the principles of lean thinking.- Reading time: From 6 to 10 minutes
- Source: Lean Startup Co.
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Strategy
- Language: English
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.Nancy Spiccia
10/14/2016
From Problem to Prototype in Five Weeks
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.- Author: Nancy Spiccia
- Date: 10/14/2016
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: English
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.John Cutler
06/30/2022
What are vanity metrics and how to stop using them
Vanity metrics are the indicators that make a team feel good about a product, but don't help them to do a better job. This article describes the three common problems that lead to vanity metrics and provides a test to review metrics.- Author: John Cutler
- Date: 06/30/2022
- Reading time: From 6 to 10 minutes
- Source: Amplitude
- Scale: N/A
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.Taneth Autumn Evans
05/17/2019
Conscious commissioning and what (exactly) makes our readers tick
The author describes Content Review, a long-term effort of trying to discover what readers value, and how decisions impact how readers perceive and profit from journalism. To do that, they applied KITCORE, a Swedish methodology for taxonomy to map editorial processes. Results indicated the need to create original, differentiated content, but formats such as charts help as well.- Author: Taneth Autumn Evans
- Date: 05/17/2019
- Reading time: Under 5 minutes
- Source: Digital Times
- Scale: National
- Level of complexity: Beginner
- Type: Case study
- Theme: Product Strategy
- Language: English
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.Julie Zhuo
05/19/2021
Julie Zhuo on the fallacy of making products better
This Twitter thread by Julie Zhuo explains the importance of keeping switching costs in mind when building new products. Sometimes, a better product won't win customers over the competition because the cost for the user of switching may be too high. Zhuo explores how this impacts the way we think of products and their competition.- Author: Julie Zhuo
- Date: 05/19/2021
- Reading time: Under 5 minutes
- Source: Twitter
- Scale: N/A
- Level of complexity: Beginner
- Type: Twitter thread
- Theme: Product Marketing
- Language: English
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El área de gestión de productos surgió en las empresas de tecnología con el fin de colocar a la audiencia -o al usuario- en el centro del proceso de toma de decisiones. En las organizaciones de noticias, hay diferentes tipos de usuarios finales a tener en cuenta. Podemos trabajar con un segmento de audiencia, con anunciantes, socios o incluso colaboradores que utilizarán una herramienta o software que estamos desarrollando. Las redacciones tienen una tarea aún más difícil: necesitan conectar las necesidades de la audiencia con su misión editorial y el desarrollo de una estrategia comercial sostenible, a menudo con recursos limitados. Los profesionales de producto construyen puentes para que los equipos editoriales y comerciales puedan alinear sus intereses, mientras mantienen posiciones éticas. Este learning path lo ayudará a comprender mejor qué es el pensamiento de producto en el periodismo y cómo puede comenzar en esta área.
Resources
No resources found. Please broaden your search and/or disable filters.Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.Carla Nudel
11/21/2023
Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.- Author: Carla Nudel
- Date: 11/21/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Qué es y qué hace un Product Manager
This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.Maximiliano de Rito e Felicitas Carrique
09/14/2021
Qué es y qué hace un Product Manager
This article defines and explains the attributions of a Product Manager and how this function operates inside a newsroom. It outlines necessary skills and how the work routine usually is.- Author: Maximiliano de Rito e Felicitas Carrique
- Date: 09/14/2021
- Reading time: From 6 to 10 minutes
- Source: IJNet
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios
NPA Original ContentThis glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.Mary Tyler March
03/24/2022
- agile methodologies
- audience analytics
- branding
- business intelligence data
- community management
- design sprint
- goal setting
- innovation culture
- newsroom culture
- OKRs
- prioritization
- product development
- product discovery
- product management
- productivity
- project management
- stakeholder management
- testing
- user research
- UX
- what is product thinking
El ABC de Producto en medios
NPA Original ContentThis glossary from NPA's Product Kit explains the meaning of the most common used words in the news product field. From Agile to Value proposition, never get lost in the jargon again.- Author: Mary Tyler March
- Date: 03/24/2022
- Reading time: From 11 to 20 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Glossary
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Comprender el papel de Producto en las organizaciones de noticias
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.Sasha Koren
03/24/2022
Comprender el papel de Producto en las organizaciones de noticias
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.- Author: Sasha Koren
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.10/05/2021
Cómo crear una cultura de producto. El enfoque MACU de The Wall Street Journal
This article summarizes ideas from Louise Story, ex-Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal, on how to build product culture in a newsroom. Story explains the "MACU" mentality that was implemented on WSJ: focus on Members, Audiences, Customers, and Users.- Date: 10/05/2021
- Reading time: From 6 to 10 minutes
- Source: Laboratorio de Periodismo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.César López Linares
11/03/2021
Pensamiento de producto ayuda a boletines en español a crear comunidad, servir a sus audiencias y lograr sostenibilidad
This article analyses the experiences of three journalistic newsletters in Spanish: El Times, Telokwento, and 8000. Through that, it shows how "product thinking" contributed to the development and success of those publications, even with their different scales and business models.- Author: César López Linares
- Date: 11/03/2021
- Reading time: From 11 to 20 minutes
- Source: Fundación Gabo
- Scale: International
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
Elige el método de desarrollo de Producto que mejor funcione para tu equipo
NPA Original ContentThis guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.Paul Rissen
03/24/2022
Elige el método de desarrollo de Producto que mejor funcione para tu equipo
NPA Original ContentThis guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.- Author: Paul Rissen
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Spanish
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Entender al usuario final no solo es un pilar fundamental para construir productos periodísticos éticos e inclusivos, sino que también puede ser beneficioso para el negocio. Sin embargo, existen muchos métodos, herramientas y frameworks para la gestión de productos, algunos de los cuales no son relevantes para nuestro proyecto. ¿Cómo puedes comprender mejor a tus usuarios para crear productos periodísticos valiosos? Los recursos recopilados en este learning path te ayudarán en este viaje.
Resources
No resources found. Please broaden your search and/or disable filters.Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.Carla Nudel
11/21/2023
Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.- Author: Carla Nudel
- Date: 11/21/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Introducción a la planificación y fijación de objetivos estratégicos
NPA Original ContentThis guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.Rebekah Monson
03/24/2022
Introducción a la planificación y fijación de objetivos estratégicos
NPA Original ContentThis guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.- Author: Rebekah Monson
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Leadership & People Management
- Language: Spanish
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.Marie Connelly
11/03/2022
Define tu estrategia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.- Author: Marie Connelly
- Date: 11/03/2022
- Reading time: Under 5 minutes
- Source: Coral Project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Spanish
El diagrama de Ishikawa
This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.Patricio Contreras
07/29/2022
El diagrama de Ishikawa
This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.- Author: Patricio Contreras
- Date: 07/29/2022
- Reading time: Under 5 minutes
- Source: Sala de herramientas
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Leadership & People Management
- Language: Spanish
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.Nancy Spiccia
11/03/2022
De problema a prototipo en cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.- Author: Nancy Spiccia
- Date: 11/03/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Spanish
5 estrategias para diseñar productos periodísticos innovadores centrados en las personas
Tips from Leticia Britos Cavagnaro, adjunct professor at Hasso Plattner Institute of Design (d.school) at Stanford, on developing innovative news products. How to apply Design Thinking strategies to offer high-impact products for users.Agustina Heb
10/07/2021
5 estrategias para diseñar productos periodísticos innovadores centrados en las personas
Tips from Leticia Britos Cavagnaro, adjunct professor at Hasso Plattner Institute of Design (d.school) at Stanford, on developing innovative news products. How to apply Design Thinking strategies to offer high-impact products for users.- Author: Agustina Heb
- Date: 10/07/2021
- Reading time: Under 5 minutes
- Source: Fundación Gabo
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Product Design
- Language: Spanish
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A área de gestão de produto emergiu em empresas de tecnologia de modo a colocar a audiência - ou o cliente - no centro do processo decisório. Em empresas de notícias, existem diferentes tipos de usuários finais a se manter em mente. Podemos trabalhar com um segmento de audiência, com anunciantes, parceiros, ou mesmo colaboradores que vão usar uma ferramenta ou software que estejamos desenvolvendo. Redações têm uma tarefa ainda mais difícil: precisam conectar as necessidades da audiência com sua missão editorial e o desenvolvimento de uma estratégia de negócios sustentável, normalmente com recursos limitados. Profissionais de produto criam pontes de modo que times editoriais e de receita possam alinhar seus interesses - mas ainda mantendo posturas éticas. Este learning path vai ajudá-lo a compreender melhor o que é o pensamento de produto no jornalismo, e como você pode começar nessa área.
Resources
No resources found. Please broaden your search and/or disable filters.Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.Ariel Zirulnick
06/01/2017
Member Research Brief & Discussion Guide
An example research brief and discussion guide focused on gathering information to develop a news membership program from the Membership Puzzle Project.- Author: Ariel Zirulnick
- Date: 06/01/2017
- Reading time: From 11 to 20 minutes
- Source: Membership Puzzle Project
- Type: Other
- Theme: Audience Engagement & Listening
- Language: English
Sim, mentalidade de produto pode salvar o jornalismo. Seis razões pelas quais veículos de mídia precisam de pessoas que tenham visão de produto
This is a translation of an article by Rich Gordon, where he lists 6 reasons why news organizations need a product-thinking culture. Product thinking is not new in journalism, we just forgot we've always done it.Rich Gordon
07/11/2021
Sim, mentalidade de produto pode salvar o jornalismo. Seis razões pelas quais veículos de mídia precisam de pessoas que tenham visão de produto
This is a translation of an article by Rich Gordon, where he lists 6 reasons why news organizations need a product-thinking culture. Product thinking is not new in journalism, we just forgot we've always done it.- Author: Rich Gordon
- Date: 07/11/2021
- Reading time: From 11 to 20 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.Rafael Sbarai
05/02/2017
Por que pensar conteúdo como produto pode ampliar a visão do seu negócio
This article discusses how the news market can benefit from companies expanding the idea of what is journalism, to include the mentality of developing products and solutions. The author uses examples from both media and technology businesses to show how product thinking, fast experimentation, and innovation are key to widening business models and revenue sources.- Author: Rafael Sbarai
- Date: 05/02/2017
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Como estratégias de produto podem ajudar o jornalismo
This article describes the basics of applying product mentality and methodologies to journalism. It provides examples of innovative products by media companies, explains relevant points to consider when developing a journalistic product, and suggests approaches for applying agile methods in the newsroom.Lara Ximenes
11/12/2021
Como estratégias de produto podem ajudar o jornalismo
This article describes the basics of applying product mentality and methodologies to journalism. It provides examples of innovative products by media companies, explains relevant points to consider when developing a journalistic product, and suggests approaches for applying agile methods in the newsroom.- Author: Lara Ximenes
- Date: 11/12/2021
- Reading time: From 11 to 20 minutes
- Source: Robox
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Entendendo o papel do produto em organizações de notícias
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.Sasha Koren
03/24/2022
Entendendo o papel do produto em organizações de notícias
NPA Original ContentThis guide from NPA's Product Kit presents an overview of newsroom roles and responsibilities and how product fits in. Explore how product professionals can work better in newsrooms.- Author: Sasha Koren
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
A inovação no jornalismo pela visão de produto
This article explains the basis of product mentality and how it contributes to the profitability of news organizations. It also discusses the state and challenges of product thinking in Brazilian newsrooms.Luiza Costa
03/02/2022
A inovação no jornalismo pela visão de produto
This article explains the basis of product mentality and how it contributes to the profitability of news organizations. It also discusses the state and challenges of product thinking in Brazilian newsrooms.- Author: Luiza Costa
- Date: 03/02/2022
- Reading time: From 6 to 10 minutes
- Source: Observatório da Imprensa
- Scale: National
- Level of complexity: Beginner
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipe
NPA Original ContentThis guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.Paul Rissen
03/24/2022
Escolhendo o método de desenvolvimento de produto que melhor funciona para sua equipe
NPA Original ContentThis guide from NPA's Product Kit helps the user in understanding the main terms of product development, as well as how to choose among methods of product development.- Author: Paul Rissen
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Ensinando metodologias de produto na redação
NPA Original ContentGetting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-inAdriana Lacy
03/24/2022
Ensinando metodologias de produto na redação
NPA Original ContentGetting people onboard new projects can be tough, especially when you're trying to advance a new type of vision in your newsroom. This guide from NPA's Product Kit helps exactly in that challenge: how to explain product in a newsroom and get stakeholder buy-in- Author: Adriana Lacy
- Date: 03/24/2022
- Reading time: Under 5 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
-
Compreender o usuário final não é apenas um pilar fundamental para construir produtos jornalísticos éticos e inclusivos, mas é também bom para os negócios. No entanto, existem muitos métodos, métricas e frameworks para gestão de produto, alguns dos quais não são relevantes para o seu projeto. Como você pode compreender melhor os seus usuários, de modo a construir produtos jornalísticos de valor? Os recursos reunidos neste learning path vão ajudá-lo nesta caminhada.
Resources
No resources found. Please broaden your search and/or disable filters.Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.Carla Nudel
11/21/2023
Running Impactful Community Surveys
A guide on planning and implementing surveys successfully to inform your editorial or product strategy.- Author: Carla Nudel
- Date: 11/21/2023
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Level of complexity: Intermediate
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: English
Introdução ao planejamento estratégico e definição de metas
NPA Original ContentThis guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.Rebekah Monson
03/24/2022
Introdução ao planejamento estratégico e definição de metas
NPA Original ContentThis guide from NPA's Product Kit helps to align strategic planning with newsroom mission and values for product teams. It provides practical tips on how to incorporate a product culture in the newsroom, as well as how to establish goals and key results.- Author: Rebekah Monson
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Leadership & People Management
- Language: Portuguese
Product Discovery: o que é, importância e como fazer
A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.01/20/2022
Product Discovery: o que é, importância e como fazer
A guide to the Product Discovery process. It explains the concept, when to use it, steps of product discovery, frameworks' suggestions, and how to learn more about it.- Date: 01/20/2022
- Reading time: From 6 to 10 minutes
- Source: PM3
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Product Design
- Language: Portuguese
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.Marie Connelly
10/27/2022
Defina sua estratégia
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.- Author: Marie Connelly
- Date: 10/27/2022
- Reading time: Under 5 minutes
- Source: Coral project
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Audience Engagement & Listening
- Language: Portuguese
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.Nancy Spiccia
10/27/2022
De problema a protótipo em cinco semanas
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.- Author: Nancy Spiccia
- Date: 10/27/2022
- Reading time: From 6 to 10 minutes
- Source: Journalism Innovation
- Scale: International
- Level of complexity: Intermediate
- Type: Article
- Theme: Fundamentals of Product Thinking
- Language: Portuguese
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.Rafael Sbarai
03/28/2016
Por uma discussão mais profunda sobre métricas — e pageviews
This article promotes a discussion about quality metrics in the news industry. The author goes through examples of businesses such as BuzzFeed, in which website pageview metrics do not represent the whole of its audience engagement. He also shares examples of news outlets that are using other KPIs to measure success beyond views.- Author: Rafael Sbarai
- Date: 03/28/2016
- Reading time: From 6 to 10 minutes
- Source: Medium
- Scale: Global
- Level of complexity: Intermediate
- Type: Article
- Theme: Business Models & Monetization
- Language: Portuguese
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.Christine Schmidt
03/23/2019
Construindo uma cultura além das leituras em redações
This article suggests ways to create a culture of following and analyzing metrics in the newsroom. It also offers examples of key indicators that go beyond pageviews and are used by news outlets such as Dallas Morning News and Quartz.- Author: Christine Schmidt
- Date: 03/23/2019
- Reading time: Under 5 minutes
- Source: Poder360
- Scale: N/A
- Level of complexity: Beginner
- Type: Article
- Theme: Leadership & People Management
- Language: Portuguese