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First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address. That’s powerful – but it also presents a slew of ethical and legal considerations for every newsroom collecting it.

The article titled "User Research for Improving Forms" provides practical tips on conducting user research and using insights to create effective and user-friendly forms. The author highlights the importance of understanding user needs, goals, and behavior to design forms that are easy to fill out and minimize errors. The article offers a step-by-step guide for conducting user research, including techniques such as surveys, interviews, and usability testing. It also discusses common design mistakes to avoid and provides best practices for organizing forms, using labels, and providing feedback to users.