News Product Resource Library
Learn how to align business, technology, audience and editorial needs in media with over 200 free resources curated by our community of experts.
The Resource Library was developed in partnership with the Google News Initiative, as part of our shared goal of empowering news product professionals and developing news product talent to create ethical and sustainable digital media businesses around the world.
Resources
5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful productsRecommended on the NPA Slack
Upasna Guatam
06/08/2023
5 tips so you can start building technical prowess, earn the respect of your engineers & drive successful products Recommended on the NPA Slack
- Author: Upasna Guatam
- Date: 06/08/2023
- Reading time: Under 5 minutes.
- Source: twitter.com
- Level of complexity: Intermediate
- Type: Twitter thread
- Theme: Product Design
Is there an optimal article length? Our data on the relationship between word count and engagement
Jack Neary
07/07/2022
Is there an optimal article length? Our data on the relationship between word count and engagement
- Author: Jack Neary
- Date: 07/07/2022
- Reading time: From 6 to 10 minutes
- Source: Chartbeat
- Scale: N/A
- Level of complexity: Intermediate
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
Design From the MarginsRecommended on the NPA Slack
Afsaneh Rigot
05/13/2022
Design From the Margins Recommended on the NPA Slack
- Author: Afsaneh Rigot
- Date: 05/13/2022
- Reading time: From 6 to 10 minutes
- Source: Harvard Kennedy School Belfer Center for Science and International Affairs
- Scale: N/A
- Level of complexity: Advanced
- Type: Article
- Theme: Diversity & Inclusion
- Language: English
Introdução ao planejamento estratégico e definição de metasNPA Original Content
Rebekah Monson
03/24/2022
Introdução ao planejamento estratégico e definição de metas NPA Original Content
- Author: Rebekah Monson
- Date: 03/24/2022
- Reading time: From 6 to 10 minutes
- Source: News Product Alliance
- Scale: N/A
- Level of complexity: Beginner
- Type: Guide
- Theme: Leadership & People Management
- Language: Portuguese
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
Eduardo Suárez
02/28/2022
Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine
- Author: Eduardo Suárez
- Date: 02/28/2022
- Reading time: From 6 to 10 minutes
- Source: The Reuters Institute for the Study of Journalism
- Scale: Global
- Level of complexity: Beginner
- Type: Case study
- Theme: Audience Engagement & Listening
- Language: English
How A/B testing can (and can’t) improve your headline writingRecommended on the NPA Slack
Nick Hagar and Nicholas Diakopoulos
10/18/2021
How A/B testing can (and can’t) improve your headline writing Recommended on the NPA Slack
- Author: Nick Hagar and Nicholas Diakopoulos
- Date: 10/18/2021
- Reading time: From 6 to 10 minutes
- Source: Nieman Lab
- Scale: Regional
- Level of complexity: Intermediate
- Type: Article
- Theme: Product Strategy
- Language: English
Learning Paths
View moreProduct management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
1 - What is news product thinking?
Product management emerged in tech companies to put the audience — or the customer — at the center of decision making. In news organizations there are different kinds of end users: audience segments, advertisers, partners or even coworkers that use a tool or software we are developing. Newsrooms must connect their audience's needs to their editorial mission and develop a sustainable business strategy, while maintaining journalistic ethical standards. Product thinkers create a bridge so that revenue and editorial teams can align their interests. This learning path will help you to better understand what news product thinking is, and how you can get started.
- Type: Article
- Theme:
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
2 - How to lead effective news product teams
Leading teams is always a challenge. It's hard to get everyone on the same page with the same priorities. It’s harder still to get aligned on the vision of the product you're trying to build. This becomes even more important as we deal with decentralized, multidisciplinary teams and diverse stakeholders in our ever-changing industry. The resources gathered here will help you learn how to become a more effective leader in the news product ecosystem.
- Type: Article
- Theme:
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
3 - How to conduct audience or user research for news products
Understanding the end user is not only an important pillar of inclusive and ethical news products, it can also be good for business too. However, there’s an overwhelming number of methods, metrics, and frameworks for product management, not all of which are relevant to your project. How can you better understand your users in order to build valuable news products? The learning resources gathered in this path will help with that.
- Type: Article
- Theme:
Blueprints
Navigate the most common product challenges with step-by-step blueprints created by news product professionals from the NPA community.
Case Studies
Learn from the experience of news product teams around the world through the following case studies gathered and created especially for this library.