Quais os desafios da carreira de produto dentro do jornalismo
brasileiro?
In recent years, product management has emerged as a pivotal career in the journalism industry, especially in the face of the ongoing editorial business crisis. Product managers are crucial in driving digital transformation, finding innovative ways to engage audiences, and boosting revenue. However, this career comes with its own set of challenges. Curious to explore whether professionals and newsrooms in Brazil face similar obstacles, the author drew inspiration from previous research within the NPA community to conduct interviews with leading figures in Brazilian journalism. These interviews, held in March 2024, highlighted six key areas of concern: scope, communication, culture, training, career, and potential improvements.
Quais os desafios da carreira de produto dentro do jornalismo
brasileiro?
In recent years, product management has emerged as a pivotal career in the journalism industry, especially in the face of the ongoing editorial business crisis. Product managers are crucial in driving digital transformation, finding innovative ways to engage audiences, and boosting revenue. However, this career comes with its own set of challenges. Curious to explore whether professionals and newsrooms in Brazil face similar obstacles, the author drew inspiration from previous research within the NPA community to conduct interviews with leading figures in Brazilian journalism. These interviews, held in March 2024, highlighted six key areas of concern: scope, communication, culture, training, career, and potential improvements.
How Newslaundry worked with its users to make its journalism more accessible
Newslaundry is a subscription-based digital news outlet in India that covers politics, policy, and media in text, video, and audio. After nearly two years of development and product testing, and with some funding from the Google Innovation Challenge, the outlet launched NewsAble, a slate of features to make its journalism more accessible to users with disabilities.
How Newslaundry worked with its users to make its journalism more accessible
Newslaundry is a subscription-based digital news outlet in India that covers politics, policy, and media in text, video, and audio. After nearly two years of development and product testing, and with some funding from the Google Innovation Challenge, the outlet launched NewsAble, a slate of features to make its journalism more accessible to users with disabilities.
This research aims to better understand the future of news consumption in 2030. To achieve this goal, young consumers in Nigeria, India and the United States were interviewed to identify the news needs and preferences of the next generation.
This research aims to better understand the future of news consumption in 2030. To achieve this goal, young consumers in Nigeria, India and the United States were interviewed to identify the news needs and preferences of the next generation.
The article from Aha! explains the importance of a good product requirements document (PRD) and provides a template to guide you in creating one. A PRD outlines the goals, features, and specifications for a product, serving as a blueprint for development teams. The template includes sections for executive summary, background and context, objectives, scope, deliverables, constraints, and more. It emphasizes the need for clear and concise language, defining user personas, prioritizing features, and involving key stakeholders. A well-crafted PRD helps teams align, make informed decisions, and ensure successful product development.
The article from Aha! explains the importance of a good product requirements document (PRD) and provides a template to guide you in creating one. A PRD outlines the goals, features, and specifications for a product, serving as a blueprint for development teams. The template includes sections for executive summary, background and context, objectives, scope, deliverables, constraints, and more. It emphasizes the need for clear and concise language, defining user personas, prioritizing features, and involving key stakeholders. A well-crafted PRD helps teams align, make informed decisions, and ensure successful product development.
SWOT Analysis: Examples and Templates [2023] • Asana
Recommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
SWOT Analysis: Examples and Templates [2023] • Asana
Recommended on the NPA Slack
The article provided by Asana is about SWOT Analysis, a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business or project. The main thesis of the article is that conducting a SWOT Analysis helps teams understand their current situation, make informed decisions, and develop effective strategies. It explains the four elements of SWOT analysis in detail and emphasizes the importance of SWOT analysis as a guiding framework for strategic planning and problem-solving. The article also provides practical tips on how to conduct a SWOT analysis and use the insights gained to drive success.
Journalism Needs Leaders Who Know How to Run a Business
Recommended on the NPA Slack
The article emphasizes the importance of journalism leaders having a strong understanding of business operations. It argues that in today's media landscape, media organizations need leaders who can navigate financial challenges while upholding journalistic integrity. The author suggests that journalism schools should incorporate business education into their curricula to better prepare future leaders for the industry's evolving needs.
02/15/2024
Journalism Needs Leaders Who Know How to Run a Business
Recommended on the NPA Slack
The article emphasizes the importance of journalism leaders having a strong understanding of business operations. It argues that in today's media landscape, media organizations need leaders who can navigate financial challenges while upholding journalistic integrity. The author suggests that journalism schools should incorporate business education into their curricula to better prepare future leaders for the industry's evolving needs.
Being willing to adapt, learn, and take action is key to overcoming challenges and reaching goals. You will find practical tips on how to cultivate willingness, such as developing a growth mindset and embracing discomfort. Having a mindset of openness and readiness is crucial for making progress and creating positive change in various aspects of life.
02/13/2024
The ultimate guide to willingness-to-pay
Recommended on the NPA Slack
Being willing to adapt, learn, and take action is key to overcoming challenges and reaching goals. You will find practical tips on how to cultivate willingness, such as developing a growth mindset and embracing discomfort. Having a mindset of openness and readiness is crucial for making progress and creating positive change in various aspects of life.
The article offers 11 tips for improving email deliverability. It emphasizes the importance of maintaining a clean email list, using clear subject lines, and sending engaging content. Additionally, the article suggests avoiding spam triggers, personalizing messages, and testing emails before sending them out. By following these tips, email marketers can enhance their email deliverability rates and reach their target audience effectively.
Teresa Ristow
02/01/2024
11 tips for improving email deliverability
The article offers 11 tips for improving email deliverability. It emphasizes the importance of maintaining a clean email list, using clear subject lines, and sending engaging content. Additionally, the article suggests avoiding spam triggers, personalizing messages, and testing emails before sending them out. By following these tips, email marketers can enhance their email deliverability rates and reach their target audience effectively.
The Membership Revenue Calculator Example is a great resource to use for Monthly membership revenue. This calculator was developed by Brian Boyer in support of the News Product Alliance.
The Membership Revenue Calculator Example is a great resource to use for Monthly membership revenue. This calculator was developed by Brian Boyer in support of the News Product Alliance.
New guide helps publishers build custom GPTs for local news
Recommended on the NPA Slack
This article provides a helpful guide on how publishers can create custom GPTs (Generative Pre-trained Transformers) for local news. GPTs are powerful language models that can generate human-like text. The guide is designed to assist publishers in tailoring GPTs specifically for local news, helping them to enhance their content creation and delivery. By following the guide, publishers can leverage GPTs to automate routine tasks like summarizing news, generating headlines, and creating engaging content. This leads to more efficient news production and better personalized experiences for readers. The guide includes step-by-step instructions and best practices for building custom GPTs.
New guide helps publishers build custom GPTs for local news
Recommended on the NPA Slack
This article provides a helpful guide on how publishers can create custom GPTs (Generative Pre-trained Transformers) for local news. GPTs are powerful language models that can generate human-like text. The guide is designed to assist publishers in tailoring GPTs specifically for local news, helping them to enhance their content creation and delivery. By following the guide, publishers can leverage GPTs to automate routine tasks like summarizing news, generating headlines, and creating engaging content. This leads to more efficient news production and better personalized experiences for readers. The guide includes step-by-step instructions and best practices for building custom GPTs.
AI tools can alert journalists to breaking news, help them analyze and draw insights from large datasets, and even write and produce the news. At the same time, the risks associated with using AI tools are significant and varied. From potentially spreading misinformation to making biased statements, the cost — both literally and figuratively — of misusing AI in journalism can be high.
Partnership on AI (PAI), as part of the Knight Foundation’s AI and Local News Initiative, has been working with organizations and individuals from the technology and news industries, civil society, and academia to explore how journalists can ethically adopt AI. AI Adoption for Newsrooms: A 10-Step Guide is the latest addition to PAI’s AI and Local News Toolkit, a set of resources designed to help local news organizations responsibly harness AI’s potential.
AI tools can alert journalists to breaking news, help them analyze and draw insights from large datasets, and even write and produce the news. At the same time, the risks associated with using AI tools are significant and varied. From potentially spreading misinformation to making biased statements, the cost — both literally and figuratively — of misusing AI in journalism can be high.
Partnership on AI (PAI), as part of the Knight Foundation’s AI and Local News Initiative, has been working with organizations and individuals from the technology and news industries, civil society, and academia to explore how journalists can ethically adopt AI. AI Adoption for Newsrooms: A 10-Step Guide is the latest addition to PAI’s AI and Local News Toolkit, a set of resources designed to help local news organizations responsibly harness AI’s potential.
The article discusses five AI projects that can benefit local newsrooms. These projects include automated transcription services, AI-powered chatbots, personalized news recommendations, sentiment analysis for social media, and data visualization tools. By utilizing these AI technologies, local newsrooms can increase efficiency, improve user experience, and provide more relevant and engaging content to their audiences. These projects have the potential to revolutionize the way local news is produced and consumed in a rapidly evolving digital landscape.
The article discusses five AI projects that can benefit local newsrooms. These projects include automated transcription services, AI-powered chatbots, personalized news recommendations, sentiment analysis for social media, and data visualization tools. By utilizing these AI technologies, local newsrooms can increase efficiency, improve user experience, and provide more relevant and engaging content to their audiences. These projects have the potential to revolutionize the way local news is produced and consumed in a rapidly evolving digital landscape.
Optimizing the News Tech Stack: A Holistic Framework for Technology Decisions in News Media Organizations
Recommended on the NPA Slack
NPA Original Content
In this guide, you will find a framework that aims to guide small to medium organizations on how to make technology decisions strategically and better comprehend the impact of technology within their news organizations. This framework encourages holistic decision-making, as it is essential to understand your organization's unique needs, goals, and mission. By doing so, you're poised to make informed trade-offs and embrace technology that genuinely aligns with your growth ambitions.
Optimizing the News Tech Stack: A Holistic Framework for Technology Decisions in News Media Organizations
NPA Original Content
Recommended on the NPA Slack
In this guide, you will find a framework that aims to guide small to medium organizations on how to make technology decisions strategically and better comprehend the impact of technology within their news organizations. This framework encourages holistic decision-making, as it is essential to understand your organization's unique needs, goals, and mission. By doing so, you're poised to make informed trade-offs and embrace technology that genuinely aligns with your growth ambitions.
"User Interviews: How, When, and Why to Conduct Them" provides valuable insights into the importance of user interviews in user experience (UX) research. It emphasizes that user interviews play a crucial role in understanding user needs, motivations, and preferences, which enable designers to create effective and user-centric solutions. The article highlights the different types of user interviews, including contextual interviews, and offers practical advice on conducting successful interviews, such as preparing relevant questions and actively listening to users. Ultimately, conducting user interviews helps improve the overall user experience by gaining valuable insights directly from the target audience.
"User Interviews: How, When, and Why to Conduct Them" provides valuable insights into the importance of user interviews in user experience (UX) research. It emphasizes that user interviews play a crucial role in understanding user needs, motivations, and preferences, which enable designers to create effective and user-centric solutions. The article highlights the different types of user interviews, including contextual interviews, and offers practical advice on conducting successful interviews, such as preparing relevant questions and actively listening to users. Ultimately, conducting user interviews helps improve the overall user experience by gaining valuable insights directly from the target audience.
Author: World Leaders in Research-Based User Experience
A simple template in 11 topics for outlining your 'user manual', or a guide on how are the best interactions with you. Make a copy and fill your answers.
A simple template in 11 topics for outlining your 'user manual', or a guide on how are the best interactions with you. Make a copy and fill your answers.
The tough stuff we don’t talk about enough when working with friends
Recommended on the NPA Slack
The article discusses the challenges that can arise when working with friends and provides tips on how to navigate those difficulties. The author emphasizes that while working with friends can be rewarding, it can also strain the relationship if not handled properly. The article offers advice on setting clear boundaries, open communication, and conflict resolution, stressing the importance of maintaining professionalism and separate personal and professional lives. Overall, it provides valuable insights for anyone working with friends to ensure a healthy and successful work dynamic.
The tough stuff we don’t talk about enough when working with friends
Recommended on the NPA Slack
The article discusses the challenges that can arise when working with friends and provides tips on how to navigate those difficulties. The author emphasizes that while working with friends can be rewarding, it can also strain the relationship if not handled properly. The article offers advice on setting clear boundaries, open communication, and conflict resolution, stressing the importance of maintaining professionalism and separate personal and professional lives. Overall, it provides valuable insights for anyone working with friends to ensure a healthy and successful work dynamic.
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
The Atlantic implemented its first metered paywall in 2019, which has evolved since then to become a more dynamic and responsive product. This endeavor required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. The Atlantic's journey provides an informative exploration into the design philosophy, technical challenges, project timelines, quality assurance strategies, and future plans related to implementing a paywall.
Launching the paywall in 2019 required a comprehensive, cross-functional approach involving design, product, engineering, and customer support teams. This case study aims to provide an overview of how The Atlantic initially launched its paywall, maintaining a user-centric approach while achieving business objectives.
This ebook discusses project management in newsrooms and provides insights on effective strategies to manage projects in this fast-paced environment. It emphasizes the importance of planning and organization, communication, and teamwork in successfully delivering news projects. The author highlights the need for clear objectives and timelines, as well as the use of project management tools and techniques. Furthermore, the article stresses the significance of flexibility and adaptability in newsroom projects, given the unpredictable and changing nature of news. Overall, it provides valuable guidance on how to effectively manage projects in newsrooms to meet deadlines and deliver high-quality news content.
This ebook discusses project management in newsrooms and provides insights on effective strategies to manage projects in this fast-paced environment. It emphasizes the importance of planning and organization, communication, and teamwork in successfully delivering news projects. The author highlights the need for clear objectives and timelines, as well as the use of project management tools and techniques. Furthermore, the article stresses the significance of flexibility and adaptability in newsroom projects, given the unpredictable and changing nature of news. Overall, it provides valuable guidance on how to effectively manage projects in newsrooms to meet deadlines and deliver high-quality news content.
Desde o seu lançamento em 2009, o tem enfatizado os dados em seus relatórios. O uso de tabelas, gráficos e mapas por parte do site de notícias sem fins lucrativos em matérias, e suas bases de dados pesquisáveis de informações públicas, são considerados pioneiros no jornalismo de dados.
Este estudo de caso examina como a estrutura organizacional e a cultura do Tribune levaram o veículo a desenvolver e implementar um sistema centralizado de data warehouse, denominado Analytics Hub, que compila informações do usuário em todo o portfólio de produtos do Tribune. Também examinaremos os desafios ao longo do processo.
Desde o seu lançamento em 2009, o tem enfatizado os dados em seus relatórios. O uso de tabelas, gráficos e mapas por parte do site de notícias sem fins lucrativos em matérias, e suas bases de dados pesquisáveis de informações públicas, são considerados pioneiros no jornalismo de dados.
Este estudo de caso examina como a estrutura organizacional e a cultura do Tribune levaram o veículo a desenvolver e implementar um sistema centralizado de data warehouse, denominado Analytics Hub, que compila informações do usuário em todo o portfólio de produtos do Tribune. Também examinaremos os desafios ao longo do processo.
Meedan: Fighting misinformation through a Theory of Change
NPA Original Content
Meedan is a tech nonprofit that builds software with a mission to fight online misinformation and build a ‘more equitable’ internet.
Although it has enjoyed national and international recognition for over 15 years, Meedan has been doubly challenged: as a growing nonprofit operating adjacent to news media and technology companies and amid a constantly changing climate for misinformation, grassroots journalism, and media funding.
This case study explores how Meedan handles challenges related to its unique position in the market — as neither a media company nor a platform — but as a nonprofit that uses a “Theory of Change” approach to underpin its software solutions, integrate its programs, and better serve audiences.
Meedan: Fighting misinformation through a Theory of Change
NPA Original Content
Meedan is a tech nonprofit that builds software with a mission to fight online misinformation and build a ‘more equitable’ internet.
Although it has enjoyed national and international recognition for over 15 years, Meedan has been doubly challenged: as a growing nonprofit operating adjacent to news media and technology companies and amid a constantly changing climate for misinformation, grassroots journalism, and media funding.
This case study explores how Meedan handles challenges related to its unique position in the market — as neither a media company nor a platform — but as a nonprofit that uses a “Theory of Change” approach to underpin its software solutions, integrate its programs, and better serve audiences.
How Documented incorporated audience needs into product research
NPA Original Content
The Documented team was doing stellar work with the mission of breaking the cycle of extractive reporting on immigration, but they knew they wouldn’t be effective if their target audience wasn’t reading their work. This case study explores how Documented approached user research to understand the needs of its audience and ensure that their mission-critical work was designed to serve New York City immigrants, not just report about them.
How Documented incorporated audience needs into product research
NPA Original Content
The Documented team was doing stellar work with the mission of breaking the cycle of extractive reporting on immigration, but they knew they wouldn’t be effective if their target audience wasn’t reading their work. This case study explores how Documented approached user research to understand the needs of its audience and ensure that their mission-critical work was designed to serve New York City immigrants, not just report about them.
Since its launch in 2009, The Texas Tribune has emphasized data in reporting. The nonprofit news site’s inventive use of charts, graphs, and maps in stories, and its searchable databases of public information, are considered pioneering in data journalism.
This case study examines how the Tribune’s organizational structure and culture drove the outlet to develop and implement a centralized data warehouse system, named the Analytics Hub, which compiles user information across the Tribune’s product portfolio. We will look at the challenges throughout the process as well.
Since its launch in 2009, The Texas Tribune has emphasized data in reporting. The nonprofit news site’s inventive use of charts, graphs, and maps in stories, and its searchable databases of public information, are considered pioneering in data journalism.
This case study examines how the Tribune’s organizational structure and culture drove the outlet to develop and implement a centralized data warehouse system, named the Analytics Hub, which compiles user information across the Tribune’s product portfolio. We will look at the challenges throughout the process as well.
Why it's still legal to pay disabled people less than minimum wage
Recommended on the NPA Slack
The article discusses Section 14(c) of the Fair Labor Standards Act, which allows employers to pay workers with disabilities subminimum wages. It highlights the controversy surrounding this provision, with advocates pushing for its abolishment and businesses arguing it provides valuable job opportunities for people with disabilities. The article provides resources for further information and encourages readers to consider the implications of Section 14(c) for individuals with disabilities in the workforce.
Why it's still legal to pay disabled people less than minimum wage
Recommended on the NPA Slack
The article discusses Section 14(c) of the Fair Labor Standards Act, which allows employers to pay workers with disabilities subminimum wages. It highlights the controversy surrounding this provision, with advocates pushing for its abolishment and businesses arguing it provides valuable job opportunities for people with disabilities. The article provides resources for further information and encourages readers to consider the implications of Section 14(c) for individuals with disabilities in the workforce.
Bringing our writers to the forefront of our search experience
Recommended on the NPA Slack
In this article, The Atlantic explains how they improved their search experience by elevating their writers to the forefront. By implementing a new tagging system, users can now easily find articles by their favorite writers, and writers are able to gain more visibility and recognition for their work. The Atlantic believes that this strategy will lead to better engagement and a more loyal audience.
Bringing our writers to the forefront of our search experience
Recommended on the NPA Slack
In this article, The Atlantic explains how they improved their search experience by elevating their writers to the forefront. By implementing a new tagging system, users can now easily find articles by their favorite writers, and writers are able to gain more visibility and recognition for their work. The Atlantic believes that this strategy will lead to better engagement and a more loyal audience.
The article discusses how artificial intelligence (AI) can benefit local journalism in terms of generating visual imagery. With the help of AI tools, journalists can create images that accurately reflect the stories they are reporting on. This can be a valuable resource for small newsrooms or independent journalists who may not have the resources or staff to dedicate to graphic design or photography. Additionally, AI-generated imagery can help local publications compete with larger, national news outlets.
The article discusses how artificial intelligence (AI) can benefit local journalism in terms of generating visual imagery. With the help of AI tools, journalists can create images that accurately reflect the stories they are reporting on. This can be a valuable resource for small newsrooms or independent journalists who may not have the resources or staff to dedicate to graphic design or photography. Additionally, AI-generated imagery can help local publications compete with larger, national news outlets.
Choose Your Own Mad Libs (or, how you can plug data into automated stories and free up lots of reporting time)
Recommended on the NPA Slack
The article discusses how to use tools like MadLibs and automated data to make news articles more efficient. By creating templates with placeholder keywords, journalists can use algorithms to fill in the data and create personalized stories. The author argues that this approach can be especially useful for data-driven stories or articles with repetitive structures. They caution, however, that it is important for journalists to maintain narrative coherence and ensure the algorithm is transparent with readers.
Choose Your Own Mad Libs (or, how you can plug data into automated stories and free up lots of reporting time)
Recommended on the NPA Slack
The article discusses how to use tools like MadLibs and automated data to make news articles more efficient. By creating templates with placeholder keywords, journalists can use algorithms to fill in the data and create personalized stories. The author argues that this approach can be especially useful for data-driven stories or articles with repetitive structures. They caution, however, that it is important for journalists to maintain narrative coherence and ensure the algorithm is transparent with readers.
Non-writing AI tools every journalist should know about
Recommended on the NPA Slack
Journalists can improve their work by using a variety of AI tools beyond just writing assistants. These include transcription software, image editing software, data visualization tools, social media listening tools, and fact-checking software. By utilizing these tools, journalists can save time and produce higher quality work.
Non-writing AI tools every journalist should know about
Recommended on the NPA Slack
Journalists can improve their work by using a variety of AI tools beyond just writing assistants. These include transcription software, image editing software, data visualization tools, social media listening tools, and fact-checking software. By utilizing these tools, journalists can save time and produce higher quality work.
How to Choose Planning Tools that Solve Workflow Inefficiencies
NPA Original Content
This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.
How to Choose Planning Tools that Solve Workflow Inefficiencies
NPA Original Content
This guide explores common publication workflow challenges faced by publishers and how they choose and manage content planning tools to guide efficient processes.
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
This is the first in a series of original case studies that the News Product Alliance is commissioning. This case study explores how the Spanish media group Vocento has strategized and executed the launch of Relevo, a social news startup, in the overcrowded Spanish sports media market. Filled with interviews and access to internal materials, the piece demonstrates how Vocento applied product processes in order to differentiate its offer, resulting in a brand that amassed 260,000 followers across 4 platforms in less than 3 months.
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
What Can We Learn from Barnes & Noble's Surprising Turnaround?
This newsletter from Ted Giogia describes how the bookseller Barnes & Noble has turned their business around despite a grim perspective. The reason is a deep love for the product sold and their audience - readers. The CEO has given more autonomy to stores and put their public first.
Distinguishing between products and projects in journalism
NPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
Distinguishing between products and projects in journalism
NPA Original Content
The differences between product, project, program, and portfolio management may seem complex. This guide from the NPA Product Kit series defines all of them so that you can clearly see their main aspects, and presents five ways to recognize a product in journalism.
It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.
It's common to talk about new products, but products also need to end at some point. There’s a healthy and transparent way of sunsetting products that no longer serve user needs, while making space for new development. In this guide from the NPA Product Kit series, you will learn how sunset a product in a sustainable way.
This guide from the NPA Product Kit series explores how to build capacity while growing your team’s credibility as a driver of business value. Learn useful techniques to scale your team so you can better tackle the challenges ahead.
This guide from the NPA Product Kit series explores how to build capacity while growing your team’s credibility as a driver of business value. Learn useful techniques to scale your team so you can better tackle the challenges ahead.
Now that product is an increasingly frequent topic for news organizations, several practitioners want to create teams where they can put product principles in practice. This guide from the NPA Product Kit series outlines a way to create a newsroom product team with limited or existing resources.
Now that product is an increasingly frequent topic for news organizations, several practitioners want to create teams where they can put product principles in practice. This guide from the NPA Product Kit series outlines a way to create a newsroom product team with limited or existing resources.
Aligning stakeholders around product: How to bring newsroom stakeholders together for product prioritization and decision-making
NPA Original Content
Stakeholder management is always a tricky area to navigate, and it can be especially daunting in an environment where product is a relatively new function. This guide from the NPA Product Kit series offers strategies to get started with stakeholder management, ongoing stakeholder management, and how to step in to manage conflict.
Aligning stakeholders around product: How to bring newsroom stakeholders together for product prioritization and decision-making
NPA Original Content
Stakeholder management is always a tricky area to navigate, and it can be especially daunting in an environment where product is a relatively new function. This guide from the NPA Product Kit series offers strategies to get started with stakeholder management, ongoing stakeholder management, and how to step in to manage conflict.
Product research is vital for including the user's perspective in a product. But how do you establish objectives in order to do this? In this guide from the NPA Product Kit series, you’ll learn how to draft a research goal and create a research brief that outlines how to collect the data you need.
Product research is vital for including the user's perspective in a product. But how do you establish objectives in order to do this? In this guide from the NPA Product Kit series, you’ll learn how to draft a research goal and create a research brief that outlines how to collect the data you need.
Working collaboratively with design and development
NPA Original Content
This guide from the NPA Product Kit series explains what product managers need to know about design and development to help their teams collaborate. Apply techniques to cultivate a product culture and better communicate and work with designers and developers.
Working collaboratively with design and development
NPA Original Content
This guide from the NPA Product Kit series explains what product managers need to know about design and development to help their teams collaborate. Apply techniques to cultivate a product culture and better communicate and work with designers and developers.
How to collect, organize and prioritize product requests
NPA Original Content
Aligning newsroom goals with our readers’ needs and what we have resources for is the supreme art of the product lead. It requires technical competence, stakeholder management, and a keen eye on the top level objectives. This guide from the Product Kit offers practical tips for receiving and prioritizing product requests with these tenets in mind.
How to collect, organize and prioritize product requests
NPA Original Content
Aligning newsroom goals with our readers’ needs and what we have resources for is the supreme art of the product lead. It requires technical competence, stakeholder management, and a keen eye on the top level objectives. This guide from the Product Kit offers practical tips for receiving and prioritizing product requests with these tenets in mind.
Como gerenciar stakeholders no contexto da redação
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
Como gerenciar stakeholders no contexto da redação
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
Cómo trabajar con partes interesadas en una sala de redacción
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
Cómo trabajar con partes interesadas en una sala de redacción
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico
NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Como utilizar KPIs e OKRs para uma melhor estratégia de produto jornalístico
NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias
NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
Cómo usar indicadores clave de rendimiento y objetivos y resultados clave para una mejor estrategia de producto de noticias
NPA Original Content
Como dice el dicho, no se puede mejorar lo que no se puede medir. Sin embargo, uno de los mayores desafíos al utilizar métricas es decidir qué medir y asegurarse de que esas mediciones reflejen y estén alineadas con los objetivos y resultados esperados de la organización. Para esto, los indicadores clave de rendimiento y los objetivos y resultados clave son herramientas efectivas que los equipos de producto de noticias pueden usar para trabajar juntos de forma efectiva y en la dirección correcta.
How to use KPIs and OKRs for a better news product strategy
NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
How to use KPIs and OKRs for a better news product strategy
NPA Original Content
You can’t improve what you can’t measure, as the saying goes. However, one of the main challenges of using metrics is deciding what to measure, and ensuring they align with and reflect the right organizational goals and expected results. To this end, OKRs and KPIs are effective tools for news product teams to work together effectively and in the right direction.
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
How to manage stakeholders in the newsroom context
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
How to manage stakeholders in the newsroom context
NPA Original Content
News product teams need to deal with different areas, priorities and realities in a news organization. This tug of war can be challenging when managing expectations and concerns. Learn how news product professionals can better involve and manage stakeholders while delivering effective results.
Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years...
Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
Now that Facebook is pivoting to video again, I thought it might be useful to go over a rough timeline of the on-again-off-again pivots to video over the last 5+ years...
Recommended on the NPA Slack
A timeline about the relation of Facebook to video in the last 5 years, specific of the constant movements of on-again-off-again pivots, demanding change from news organizations.
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
A step by step guide to define the strategy to build a community for your newsroom, including tips on how to convince your boss and colleagues. From starting a community to actually sustaining the community.
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
This article is a disquisition to get from problem thinking to a prototype in just 5 weeks following the process of diving in, identifying problems, listening to community needs, mapping the target community, value propositioning and story - and stakeholder mapping. Providing you with useful canvasses.
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
Paywall visibility rate: The essential KPI that publishers should be tracking
Supporting publishers in understanding, tracking and optimizing both premium content visibility and paywall visibility rate, two metrics prove to help move users through the funnel towards subscribing in the future
The article "Stakeholder Interviews: The 5 Steps You Need to Follow" explains the importance and process of conducting stakeholder interviews. The author emphasizes that conducting interviews is a crucial step in user-centered design as it helps understand user needs and expectations. The article outlines five steps for effective stakeholder interviews, including preparing for the interview, creating interview questions, conducting the interview, analyzing the data, and using the findings to inform design decisions. Stakeholder interviews provide valuable insights that can shape successful design solutions.
The article "Stakeholder Interviews: The 5 Steps You Need to Follow" explains the importance and process of conducting stakeholder interviews. The author emphasizes that conducting interviews is a crucial step in user-centered design as it helps understand user needs and expectations. The article outlines five steps for effective stakeholder interviews, including preparing for the interview, creating interview questions, conducting the interview, analyzing the data, and using the findings to inform design decisions. Stakeholder interviews provide valuable insights that can shape successful design solutions.
Author: World Leaders in Research-Based User Experience
Mandy Brown explores the importance of building consensus when reaching decisions in a group, although that practice has somewhat dwindled, in her opinion. She explains the process of achieving consensus and how a team can foster that.
Mandy Brown explores the importance of building consensus when reaching decisions in a group, although that practice has somewhat dwindled, in her opinion. She explains the process of achieving consensus and how a team can foster that.
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
A groundbreaking fact-finding research project the Radio Television Digital News Association (RTDNA) conducted with Magid (www.magid.com).
The study’s biggest takeaway — perhaps no surprise to journalists who have been fighting “fake news” claims for the better part of a decade — is there is no panacea, no silver bullet to winning and losing trust. Rather, the study identifies a pattern of behaviors and practices that most influence whether consumers believe what they see and hear.
The result is a roadmap for newsrooms to adopt and follow to maintain and win back trust in their communities (https://www.rtdna.org/article/rtdna_magid_trust_in_journalism_research_rtdna22)
Skills vs people. What kind of skills does a modern news organisation need in 2022?
This article explores the new skill set required for news organizations to thrive. It also details the convergence between those skills and the importance of having the right professionals and teams at the wheel. The author divides those skills in three groups: editorial, business and product.
Skills vs people. What kind of skills does a modern news organisation need in 2022?
This article explores the new skill set required for news organizations to thrive. It also details the convergence between those skills and the importance of having the right professionals and teams at the wheel. The author divides those skills in three groups: editorial, business and product.
Brendan Beninghof, User Interviews’s Director of Customer Development, talks about the rising trend of democratizing research across an organization. This involves empowering teams and professionals to better understand their user and act on this knowledge.
Brendan Beninghof, User Interviews’s Director of Customer Development, talks about the rising trend of democratizing research across an organization. This involves empowering teams and professionals to better understand their user and act on this knowledge.
This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.
This newsletter edition explains the use and main aspects of the Ishikawa Diagram. The diagram is a tool to help identify and solve problems. It proposes a structure for outlining factors that compose a problem.
This article explains the definitions of front-end, back-end, and full-stack development for people in non-technical roles. It also describes the role of Product Managers during product development and how they can participate in the process with technical teams.
This article explains the definitions of front-end, back-end, and full-stack development for people in non-technical roles. It also describes the role of Product Managers during product development and how they can participate in the process with technical teams.
The Editor-in-Chief of Axios offers ideas to improve diversity in the newsroom, especially in senior and specialized positions. According to her, the company may need to develop the talent. The author also points out topics around hiring where news leaders could do more.
The Editor-in-Chief of Axios offers ideas to improve diversity in the newsroom, especially in senior and specialized positions. According to her, the company may need to develop the talent. The author also points out topics around hiring where news leaders could do more.
How one Mexican magazine adopted inclusive language in Spanish
Gina Jaramillo, editorial director of Chilango, explains how they came up with non-discriminatory language for the magazine and how it can become a tool to make diversity visible.
How one Mexican magazine adopted inclusive language in Spanish
Gina Jaramillo, editorial director of Chilango, explains how they came up with non-discriminatory language for the magazine and how it can become a tool to make diversity visible.
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
Instagram knows you don’t like its changes. It doesn’t care.
Instagram's public identity crisis is a real-time case study. Taylor Lorenz summed it all up for the Washington Post. Lorenz interviewed experts who analyzed the whole mess through more of a product lens, discussing audience trust, product iteration, and marketplace positioning.
This tweet links to and contextualizes a document with a template for professionals who have just been laid off. It helps the professional to summarize their skills and abilities, aiming for an audience that has to read it in about 3 seconds.
This tweet links to and contextualizes a document with a template for professionals who have just been laid off. It helps the professional to summarize their skills and abilities, aiming for an audience that has to read it in about 3 seconds.
Words matter — in our profession, especially. So it's important that journalists choose their words thoughtfully. But language can be tricky by its very nature since it's a "living" thing: A term that was accepted or even preferred at one time can fall out of favor as our language around a concept evolves. Reframe, an initiative of Resolve Philly, created a helpful flowchart to guide journalists' thinking on how to choose their words.
Words matter — in our profession, especially. So it's important that journalists choose their words thoughtfully. But language can be tricky by its very nature since it's a "living" thing: A term that was accepted or even preferred at one time can fall out of favor as our language around a concept evolves. Reframe, an initiative of Resolve Philly, created a helpful flowchart to guide journalists' thinking on how to choose their words.
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
"Content analysis" means to examine content to identify patterns. But you don't have to be a scientist to do this, especially with this handy worksheet from Reframe, an initiative of Resolve Philly. They break it down into four easy steps that newsrooms or individual journalists can use as a starting point for collecting data on their content and making meaning out of it in order to make more informed coverage choices.
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
In 2020, more than two thirds of Google searches ended without a click, largely because the tech giant is constantly reworking its SERPs (search engine result pages) to put answers directly in front of searchers without making them leave Google. Many social media networks also prioritize keeping the user on their platform, their algorithms favoring this type of "no-click" content. While no-click content may seem in opposition to an organization's business goals, it does offer value to the user by requiring less of their time — and user-centered editorial experiences are what product thinking is all about. This blog post gives tips to making no-click content and explains its worth.
Laura Hertzfeld proposes in this article a framework for helping newsrooms approach cross-platform storytelling. It involves pairing projects with like-minded artists, strategists, and technologists. Laura shares useful tips, such as starting small, pushing the product team to experiment, focusing on people who are passionate about experimentation etc.
Laura Hertzfeld proposes in this article a framework for helping newsrooms approach cross-platform storytelling. It involves pairing projects with like-minded artists, strategists, and technologists. Laura shares useful tips, such as starting small, pushing the product team to experiment, focusing on people who are passionate about experimentation etc.
Delivering People: Media make audiences, not content
Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Delivering People: Media make audiences, not content
Recommended on the NPA Slack
The article discusses the overall presence and role of advertising in the tech/media industry, and how it has influenced the way the field views and groups the audience.
Beyond the ‘Democracy Desk’: Why U.S. newsrooms need to become explicitly pro-democracy
Recommended on the NPA Slack
American democracy is undergoing what is called democratic backsliding, the tendency for a democratic system to decay. Jay Rosen argues for a different kind of journalism, one that is explicity pro-democracy, in order to tackle the challenges in the new scenario.
Beyond the ‘Democracy Desk’: Why U.S. newsrooms need to become explicitly pro-democracy
Recommended on the NPA Slack
American democracy is undergoing what is called democratic backsliding, the tendency for a democratic system to decay. Jay Rosen argues for a different kind of journalism, one that is explicity pro-democracy, in order to tackle the challenges in the new scenario.
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
The article shares highlights from French magazine consortium FIPP's Innovation in Media World Report for 2022-2023 all about newsletters — as a revenue source, why they appeal to advertisers, and how they've come to "replace" the newspaper and magazine.
This piece is a deep dive on strategies for making "modular storytelling formats", or formats that divide news stories into smaller pieces that can be shared and consumed according to different reader habits. The author proposes several models, according to their research.
This piece is a deep dive on strategies for making "modular storytelling formats", or formats that divide news stories into smaller pieces that can be shared and consumed according to different reader habits. The author proposes several models, according to their research.
Computer Scientists Can’t Treat Social and Ethical Impacts as an Afterthought
Recommended on the NPA Slack
The article describes the main points of a new National Academies of Science report. The report argues that computer scientists must start research projects with ethical review, working with stakeholders and experts from other fields. The goal is to mitigate eventual problems stemming from their inventions.
Computer Scientists Can’t Treat Social and Ethical Impacts as an Afterthought
Recommended on the NPA Slack
The article describes the main points of a new National Academies of Science report. The report argues that computer scientists must start research projects with ethical review, working with stakeholders and experts from other fields. The goal is to mitigate eventual problems stemming from their inventions.
Author: Edmund L. Andrews
Date: 07/21/2022
Reading time: Under 5 minutes
Source: Stanford Institute for Human-Centered Artificial Intelligence
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJs
Recommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
Why journalism is a great foundation for media innovation, content strategy and more: Reflections from three Medill MSJs
Recommended on the NPA Slack
NPA member and Northwestern University professor Rich Gordon shares reflections from three recent graduates of the Medill School of Journalism's graduate program who specialized in Media Innovation & Content Strategy. The students discuss how studying journalism prepares you for many different career paths and how journalism skills translate outside the field, to roles like product manager, sales, and more.
Author: Rich Gordon, Julia Sifferlen, Maria Andrade, and Justin Pasionek
“Los medios necesitan adaptar sus modelos de gestión para asegurar redacciones con diversidad, inclusión y enfoque de género”: 5 Preguntas a Mariana Santos, directora de Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
“Los medios necesitan adaptar sus modelos de gestión para asegurar redacciones con diversidad, inclusión y enfoque de género”: 5 Preguntas a Mariana Santos, directora de Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
What El Tímpano learned covering health and housing through a systems lens
El Timpano is a local journalism and engagement initative from Oakland and the Bay Area, in California, dedicated to informing Latino and Mayan immigrants. In this article, explore how they have covered the problems of health and housing in the region by applying systems thinking, with the aid of Journalism + Design. The interview describes "how systems thinking had informed the reporting project and the organization’s ongoing coverage, and what other journalists can learn from her experience."
'Os meios precisam adaptar seus modelos de gestão para garantir redações com diversidade, inclusão e enfoque de gênero': 5 perguntas para Mariana Santos, diretora da Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
'Os meios precisam adaptar seus modelos de gestão para garantir redações com diversidade, inclusão e enfoque de gênero': 5 perguntas para Mariana Santos, diretora da Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
E-A-T auditing: How to level up your credibility game
This is a comprehensive guide on "E-A-T," the three larger characteristics that affect your site's ranking on Google (it's not a direct signal like an H1 or meta title would be, but it's a collection of things that impact ranking potential). The article discusses what it is (and links to an even deeper dive), how to audit for it, and how to improve your ranking.
'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
'The media need to adapt their management models to ensure newsrooms with diversity, inclusion and a gender focus': 5 Questions for Mariana Santos, director of Chicas Poderosas
Interview with Mariana Santos, founder and executive director of the organization Chicas Poderosas, about diversity, inclusion, and gender in the media. Santos talks about how diversity in journalism shouldn't be a topic regarding only the coverage but also depends on changes in management and leadership.
Listening tours to city council templates, building actionable resources for your community
Recommended on the NPA Slack
Q&A with The Trace's community outreach editor Sabrina Iglesias about a project she manages called Up the Block that provides Philadelphians with actionable information and resources about gun violence. Iglesias discusses the project's origins, how she engaged the community to guide its development, and future plans for the project.
Listening tours to city council templates, building actionable resources for your community
Recommended on the NPA Slack
Q&A with The Trace's community outreach editor Sabrina Iglesias about a project she manages called Up the Block that provides Philadelphians with actionable information and resources about gun violence. Iglesias discusses the project's origins, how she engaged the community to guide its development, and future plans for the project.
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
A report by the paywall tech company Piano about what inspires conversion and retention, based on several publishers' consumer behavior metrics. The report shows data on conversion habits, how registered users turn into subscribers, reasons for churn, and subscriber engagement.
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
How The Washington Post Topped 6 Million Instagram Followers
Travis Lyles, the deputy director for social and off-platform curation at The Washington Post, discusses how his team's Instagram strategy, which has picked up 1.2M new followers for the paper's account in the past 12 months.
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
3 findings from experiments with triggers via push notification, website and email
Matthew Lynes, Media Innovation Analyst at digital publisher Twipe, shares findings from experiments with different triggers designed to keep audiences engaged. He shares that targeted push notifications can reduce cancellations, personalized article recommendations have higher click through rates, and that newsletter automation and personalization efforts can build reader habit.
How the editor of the Chicago Sun-Times decided to publish a photo of victims of the Highland Park shooting
Kelly McBride, described in her Poynter bio as "one of the country’s leading voices on media ethics and democracy," describes how she worked with Jennifer Kho, the Chicago Sun-Times' new executive editor, to decide whether to publish graphic images from the Highland Park 4th of July parade shooting.
How the editor of the Chicago Sun-Times decided to publish a photo of victims of the Highland Park shooting
Kelly McBride, described in her Poynter bio as "one of the country’s leading voices on media ethics and democracy," describes how she worked with Jennifer Kho, the Chicago Sun-Times' new executive editor, to decide whether to publish graphic images from the Highland Park 4th of July parade shooting.
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
Land of the Giants is a podcast from Recode, The Verge, and the Vox Media Podcast Network that looks at how tech titans like Amazon, Google, and Netflix became the behemoths they are today and how they've transformed our lives — for better or worse.
The latest season is about Meta, and the episode "Facebook Gets a Facelift" in particular has a more product-y focus, being dedicated to implementation of Facebook's News Feed and the tension between business objectives and user preferences.
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
Four strategies to grow and retain digital audiences
Rolling Stone UK's digital director shares her top four tips for growing and retaining digital audiences: leveraging archives, audience research, optimizing content recommendations, and developing a strong tech stack, all with the goal of surfacing content that audiences will engage with.
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
"Language, Please" is a free, living resource for journalists and storytellers seeking to thoughtfully cover evolving social, cultural, and identity-related topics. With style guidance, editorial tools, and a directory of inclusivity readers, it offers necessary context to help US newsrooms make informed decisions about language usage. This project was established by Vox Media, created in consultation with leaders from across the media industry, and developed with funding from the Google News Initiative Innovation Challenge starting in December 2020.
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
The article suggests key ingredients for creating a successful newsletter. Recommendations include aspects of content, format, platform, and business model.
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
How the Banner was built: Inside the creation of Baltimore's new nonprofit newsroom
A newsletter from the Lenfest Institute completely about the Baltimore Banner, a nonprofit local newsroom in the city of the same name. It features an in-depth interview with the founder, a behind-the-scene articles on how the Banner was advised and what are their lessons learned.
I stopped reading the news. Is the problem me — or the product?
Recommended on the NPA Slack
Journalist Amanda Ripley aired a secret in a personal essay for the Washington Post: She avoids the news. And, she finds, she's not alone. She posits that today's news product "isn't designed for humans," details what's missing from the current framework, and highlights a few examples that could inform what news designed for 21st century consumers should look like.
I stopped reading the news. Is the problem me — or the product?
Recommended on the NPA Slack
Journalist Amanda Ripley aired a secret in a personal essay for the Washington Post: She avoids the news. And, she finds, she's not alone. She posits that today's news product "isn't designed for humans," details what's missing from the current framework, and highlights a few examples that could inform what news designed for 21st century consumers should look like.
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
Is there an optimal article length? Our data on the relationship between word count and engagement
Digital readers are stereotyped as having exceedingly short attention spans, yet many longform articles end up at the center of online discourse. So how long is too long? Is there a relationship between word count and reader engagement? Chartbeat's data science team explored these questions to help editorial teams better optimize their content.
A utilização dos resultados de pesquisa na tomada de decisões
NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
A utilização dos resultados de pesquisa na tomada de decisões
NPA Original Content
Product thinking is all about the user. However, incorporating them in product development may be tough. This guide from NPA's Product Kit helps to implement research and audience feedback in product design and development, with a clear step-by-step structure.
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
This guide from NPA's Product Kit details the most common methods of product research and how to use them. Immerse yourself in different ways to listen to the user or audience and learn how you can better explore their feedback.
Comprender el ciclo de vida del desarrollo de productos
NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Comprender el ciclo de vida del desarrollo de productos
NPA Original Content
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
Medium once was the hope for independent publishing on the web. However, after many pivots, it has found itself lost in the middle of many failed strategies, inclusing monetization and original content. Simon Owens explores what went wrong, and the problems with Medium's pivots.
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Two of the most important items of a product are mission and vision. This guide from NPA's Product Kit helps to define them with practical tips. Remember to always keep the user in mind.
Definindo requisitos para o desenvolvimento de produto
NPA Original Content
This guide from NPA's Product Kit details how to build a consistent, clear document of requirements. This type of document is essential when building software products, something very common for produt practitioners.
Definindo requisitos para o desenvolvimento de produto
NPA Original Content
This guide from NPA's Product Kit details how to build a consistent, clear document of requirements. This type of document is essential when building software products, something very common for produt practitioners.
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Explore the 6 phases of the product development lifecycle with this easy to use guide from NPA's Product Kit. Developing a product becomes much more understandable once this process is clear.
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimento
NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.
Tornando a pesquisa e a experimentação partes do seu processo de desenvolvimento
NPA Original Content
Understanding the audience or user is both fundamental and difficult. There are several methods to be used and factors to keep in mind. This guide from NPA's Product Kit outlines some of the main aspects of user/audience research.